改變世界的12家公司
????8. 索尼公司 ????二十世紀(jì)五十至八十年代,索尼公司(Sony )從根本上重新定義了人類看待音頻和視頻產(chǎn)品的方式。雖然索尼公司不是第一臺(tái)半導(dǎo)體收音機(jī)的制造者,但在1957年,它推出了一款極為成功的產(chǎn)品,幫助推動(dòng)了流行音樂(lè)的并發(fā)變革。索尼公司20世紀(jì)6、70年代生產(chǎn)的彩色電視機(jī)提高了全球的質(zhì)量標(biāo)準(zhǔn)。1979年,索尼推出的隨身聽(tīng)Walkman又一次徹底改變了人類聽(tīng)音樂(lè)的方式;它預(yù)示了iPod的出現(xiàn),顯然它本應(yīng)誕生在索尼公司。然而,等到iPod出現(xiàn)的時(shí)候,索尼公司的命運(yùn)發(fā)生了變化。除了變革行業(yè)外,索尼公司還幫助推動(dòng)了一個(gè)國(guó)家的進(jìn)步。二十世紀(jì)五六十年代,“日本制造”是代表品質(zhì)低劣的警示信號(hào)。到二十世紀(jì)八十年代,它含義恰恰相反,而索尼產(chǎn)品是促成這個(gè)變化的最明顯的原因。—Geoff Colvin |
????8. Sony ????The way the world thinks of audio and video products was fundamentally redirected by Sony SNE -1.17% from the 1950s through the 1980s. The company didn't make the first transistor radio, but in 1957 it introduced a hugely successful one that helped propel the concurrent revolution in popular music. Its color TV sets of the 1960s and 1970s raised the global standard for quality. The Walkman, introduced in 1979, again revolutionized the way the world listens to music; it foreshadowed the iPod, which Sony obviously should have invented. But by then its fortunes had changed. Beyond transforming an industry, Sony also helped advance its country. In the 1950s and 1960s, “Made in Japan” was a punchline that meant laughably poor quality. By the 1980s it meant the opposite, and Sony products were the most visible cause of the change. —Geoff Colvin |