????像許多主流的美國(guó)人一樣，我在1999年把我拍攝的第一張數(shù)碼照片上傳到了一個(gè)叫Shutterfly的網(wǎng)站上。2005年，我又是較早一批注冊(cè)Facebook的人，不過(guò)直到三年后，我的家人朋友才紛紛開始使用這項(xiàng)服務(wù)，讓它成了我的一個(gè)可靠的交流平臺(tái)。2007年，喬布斯推出了把能手機(jī)變成相機(jī)的劃時(shí)代產(chǎn)品iPhone，我也在2007年秋天買了一部。

????現(xiàn)在到了2014年，我光是上個(gè)月就拍了500多張照片，包括每天早上遛狗的照片、假期與家人一起做飯的照片、采訪時(shí)的照片、拍到手機(jī)里的名片、我想買的一條裙子的標(biāo)簽、我想去超市里買的一種牛奶，等等。另外還有一張自拍，是我在牙科診所里皺著眉頭的表情，我把它發(fā)給了我的搭檔，表明我多討厭去看牙。

????很大程度上，這些照片并不是為了記錄某個(gè)場(chǎng)景，而是已經(jīng)變成了一種“視覺(jué)速記”，用來(lái)表達(dá)過(guò)去我可能需要文字表達(dá)才更有效、更有共鳴的情緒。這種交流方式的變化將對(duì)文化、商業(yè)和政治都產(chǎn)生重大影響。它已經(jīng)從根本上改變了從廣告到媒體和時(shí)尚等很多行業(yè)的風(fēng)貌。它甚至能影響政治宣傳，有可能影響選舉的結(jié)果。它也正在改變美國(guó)的外交模式。它還重新定義了藝術(shù)，并且影響了我們與文化藝術(shù)機(jī)構(gòu)的關(guān)系。

????那些最早擁抱這種轉(zhuǎn)變的人將有機(jī)會(huì)在他們各自的領(lǐng)域里造成重大的影響，同時(shí)在競(jìng)爭(zhēng)中獲得優(yōu)勢(shì)。如果想知道為什么，請(qǐng)繼續(xù)閱讀本系列文章。在本月的系列專題《拍照吧》（Picture This）中，我將為大家介紹一些創(chuàng)造和發(fā)展了新的“視覺(jué)語(yǔ)言”形式的人和企業(yè)。首先我會(huì)介紹一些制造工具的人——比如參加了今年6月4日在紐約舉辦的LDV視覺(jué)峰會(huì)的人，他們?cè)跁?huì)上探討了計(jì)算機(jī)禮堂與溝通技術(shù)的發(fā)展趨勢(shì)；然后我會(huì)介紹一些用視覺(jué)溝通的人——比如來(lái)自密西西比的梅麗莎?文森特，她在Instagram上已經(jīng)有了幾十萬(wàn)名粉絲，她還在這個(gè)過(guò)程中發(fā)現(xiàn)了一些講故事的新方法。另外我還將介紹一些解開視覺(jué)語(yǔ)言密碼的人，比如托萊多美術(shù)館館長(zhǎng)布萊恩?肯尼迪，他專門開設(shè)了一門視覺(jué)語(yǔ)言課程。

????未來(lái)掌握在懂得視覺(jué)語(yǔ)言的人手中，希望你也是其中一個(gè)。（財(cái)富中文網(wǎng)）

????譯者：樸成奎

????Like many mainstream Americans, I uploaded my first digital photograph to a web site called Shutterfly in 1999. An early adopter, I registered for a Facebook account in 2005, though it took three years for my friends and family to join the service with enough mass to make it a reliable platform for communication. And I got an iPhone in the fall of 2007, shortly after Steve Jobs introduced a device so radical it transformed the phone into a camera.

????Now it’s 2014, and I have taken 500 photos in the past month. They include a daily snapshot of my dog on our morning walk, holiday photos of family members cooking together, photos of my notes from interviews, of business cards, the tag to a dress I might buy, the milk I need to pick up from the store. And a hastily snapped “selfie,” or self-portrait, of myself frowning in the dentist’s office, sent to my partner to make the point that I hate visiting the dentist.

????For the most part, these photos are not designed to document an occasion. They have become a visual shorthand that is at once more emotionally resonant and more efficient than the words I might once have used to express the same ideas. This shift in the nature of communications will have a substantial effect on culture, business and politics. It’s already reshaping entire industries from advertising to journalism to fashion. It’s powering political campaigns, and will help decide elections. It’s changing the American approach to foreign diplomacy. It’s redefining art and our relationship with the cultural institutions that embody it.

????Those who embrace this shift early have the opportunity to amass influence in their fields and gain power among their peers. How, you ask? Read on. In this month’s series, Picture This, I plan to chronicle the stories of the people and businesses enabling and evolving new forms of visual literacy. I will write about the toolmakers—the entrepreneurs attending the LDV Vision Summit June 4 in New York, where they’ll discuss computer vision and trends in communications technology. I will introduce you to the communicators—the artists like Mississippi-based Melissa Vincent who are building hundreds of thousands of followers on Instagram, and discovering new ways of telling stories in the process. And I will shed light on the decoders like Brian Kennedy, the curator at the Toledo Art Museum, who has developed a curriculum for visual literacy.

????The future belongs to the visually literate. May you be among them.