一年后將告別市場(chǎng)的10款汽車
????福特野馬(Ford Mustang)今年迎來(lái)了50周年慶典,但龐迪克火鳥(Pontiac Firebird)、普利茅茨梭魚(Plymouth Barracuda)和AMC標(biāo)槍(AMC Javelin)都到哪里去了?能夠經(jīng)久不衰的車型鳳毛麟角,而2015年將是變化更為突出的一年。 ????一個(gè)品牌停產(chǎn)通常會(huì)有多種解釋:平臺(tái)被淘汰,導(dǎo)致未來(lái)升級(jí)不經(jīng)濟(jì)【2007年,金牛座(Taurus)停產(chǎn)時(shí),福特給出的就是這個(gè)理由】;車輛造型不再流行【例如雪佛蘭蒙特卡洛(Chevy Monte Carlo)等全尺寸雙門汽車】;或者因?yàn)橘?gòu)買者寥寥無(wú)幾【如本田元素(Honda Element)】。 ????另外一個(gè)原因是,CEO喜歡重新洗牌。在這種情況下,沒(méi)有一個(gè)品牌是安全的。菲亞特克萊斯勒(Fiat Chrysler)的CEO塞爾吉奧?馬爾基翁就是一個(gè)例子。他將多個(gè)品牌進(jìn)行整合,同時(shí)還堅(jiān)持認(rèn)為,菲亞特克萊斯勒汽車公司的產(chǎn)品每一個(gè)型號(hào)只需要在一個(gè)品牌下銷售。因此,他淘汰了許多“換牌不換車”的型號(hào)。克萊斯勒(Chrysler)和道奇(Dodge)的經(jīng)銷商一度靠這些車型維持發(fā)展。 ????下面是已被菲亞特克萊斯勒汽車公司和其他汽車制造商宣布停產(chǎn),或?yàn)l臨停產(chǎn)的汽車型號(hào)。雖然它們各有各的問(wèn)題,但卻有一個(gè)共同點(diǎn):不久之后,在新車展覽廳內(nèi),大家再也不會(huì)看到它們的身影了。 |
????The Ford Mustang is celebrating its 50th anniversary this year, but where are the Pontiac Firebird, Plymouth Barracuda, or AMC Javelin? Long-lived car models are a rarity, and the changes coming with the beginning of the 2015 model are particularly bumpy. ????When a nameplate is discontinued, multiple explanations are invoked: Its platform may have become obsolete, rendering future upgrades uneconomic (the reason Ford offered when it took the original Taurus out of production in 2007); Its body style may have fallen from fashion (such as full-size two-doors like the Chevy Monte Carlo); Or it may simply not have caught on with buyers (like the Honda Element). ????Then there’s a CEO like Fiat Chrysler’s CEO Sergio Marchionne who likes to shuffle the deck–no nameplate is safe. His use of multiple brands combined with his insistence that FCA products be sold under only one brand apiece has caused him to eliminate many of the badge-engineered models that used to keep Chrysler and Dodge dealers afloat. ????The following is list of models that have been declared defunct or are on the endangered list from FCA and a number of other automakers. They’ve suffered from a variety of ills, but they all share one thing in common: You won’t see them for sale in new car showrooms much longer. |
????1.捷豹XK ????捷豹汽車公司(Jaguar)決定在2015年之后停產(chǎn)XK雙門雙座轎車和敞篷車,理由是資源不足。XK于2006年上市,是XK-E精神著名的繼承者,但捷豹汽車已經(jīng)決定將它的產(chǎn)品研發(fā)資本另作他用。捷豹一位高管告訴《汽車新聞》(Automotive News):“我們有其他項(xiàng)目,需要投入時(shí)間和資金?!苯荼狥型跑車的成功雖然緩解了更高檔的XF系列所面臨的壓力,但同時(shí)也吸收了部分潛在銷量。 |
????1.Jaguar XK ????Scarce resources are given as the reason behind Jaguar’s decision to halt production of the XK coupe and convertible after the 2015 model year. . The spiritual successor to the famed XK-E, the XK had been on the market since 2006, but Jag has decided to put its product development capital somewhere else. "We have other things that we need to spend our time and money on," a Jaguar executive told Automotive News. The success of the sportier F-type had taken some of the pressure off the statelier XF but also sopped up some potential sales. |
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