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拉里?佩奇親口解讀谷歌的邏輯

拉里?佩奇親口解讀谷歌的邏輯

Laura Lorenzetti 2014年07月14日
他說,為什么說谷歌有內(nèi)在的連貫性?大家如果看看搜索功能就會發(fā)現(xiàn),它很有意思。它總是想弄明白世上的所有事情,把它們整理得井井有條,清清楚楚。

????盡管計(jì)算機(jī)的運(yùn)算能力已取得了巨大進(jìn)步,但谷歌公司(Google)的首席執(zhí)行官拉里?佩奇還是覺得,計(jì)算機(jī)要能真正有效滿足人類的需求,還有很長的路要走。

????佩奇說:“你四處晃蕩,手指在觸屏手機(jī)上劃來劃去。你坐在車?yán)铮煌n嶔?,它就根本沒法用了?!彼倪@段爐邊談話上周四被發(fā)到了Youtube上,當(dāng)時在場的還有谷歌的聯(lián)合創(chuàng)始人謝爾蓋?布林和維諾德?科斯拉。科斯拉曾經(jīng)是太陽微系統(tǒng)公司(Sun Microsystems)的首席執(zhí)行官,現(xiàn)在是一位風(fēng)投資本家。

????佩奇接著說:“所以,我認(rèn)為你從電腦里確切獲得的知識量跟你為此所花的時間相比還是糟透了。我們的工作就是要解決這個問題。在這個背景下,我們現(xiàn)在的所作所為都很有意義?!?/p>

????在這場對話中,這三位巨頭探討了很多話題,既有谷歌公司上世紀(jì)90年代末遭遇滑鐵盧的出售計(jì)劃,也有公司領(lǐng)導(dǎo)者為何要有超前20年的眼光,還有佩奇對斯蒂夫?喬布斯批評的回應(yīng)。

????谷歌現(xiàn)在在大量似乎毫不相關(guān)的領(lǐng)域里分頭開拓,招致了很多批評,認(rèn)為它不夠?qū)Wⅰ?/p>

????佩奇表示,公司所有新業(yè)務(wù)都源自它的搜索業(yè)務(wù),因?yàn)樗谂μ岣唠娔X性能,使它變得更好用。

????這家公司是在根據(jù)用戶的實(shí)際需求進(jìn)行有機(jī)的擴(kuò)張:人們一般都需要找各種地方和方向,所以谷歌增加了地圖服務(wù)。搜索各種內(nèi)容的用戶往往找不到很多內(nèi)容,所以谷歌又提供了“圖書”(Books)服務(wù)。

????那么在人們搜索前就試著回答各種問題如何?谷歌給出的解決方案是:Google Now。

????“人們一直弄不太明白的一件事是,谷歌到底是一家什么樣的公司?為什么說谷歌有內(nèi)在的連貫性?”佩奇說?!按蠹胰绻纯此阉鞴δ芫蜁l(fā)現(xiàn),它很有意思。它總是想弄明白世上的所有事情,把它們整理得井井有條,清清楚楚?!?/p>

????佩奇和布林都表示,谷歌還會在自己核心搜索業(yè)務(wù)之外繼續(xù)拓展,包括投資Android和Google X項(xiàng)目。(財富中文網(wǎng))

????譯者:清遠(yuǎn)

????Despite the advances in computing power, Google’s CEO Larry Page still feels there’s a long way to go before computers effectively meet our needs.

????“You’re messing around, you’re scrolling on your touchscreen phone. You’re in a car and it’s bouncy and it doesn’t really work,” said Page, who was speaking in a fireside chat posted to YouTube on Thursday, accompanied by co-founder Sergey Brin and Vinod Khosla, former CEO of Sun Microsystems and a venture capitalist.

????“So, I think the actual amount of knowledge that you actually get out of the computer versus the time you spend is still pretty bad,” Page added. “So, our job is to solve that. Most of the things we’re doing make sense in that context.”

????During the conversation, the trio discussed everything from a failed sale of the company in the late 1990s to why corporate leaders need to take the 20-year view, and Page’s response to Steve Jobs’ criticism.

????Google GOOG -0.42% , which spreads its expertise across a range of seemingly unrelated businesses, has received a lot of criticism for not being focused.

????Page said the company’s new ventures have all stemmed from its original search business, as the company tried to make computers better and more useful.

????The company expanded organically based on users’ needs: People commonly searched for locations and directions, so Google added maps. Searches for content users couldn’t find multiplied, so Google added its “Books” feature.

????What about trying to answer questions before people even search? The solution: Google Now.

????“One of the things people have been confused about, people have been like what is Google? Why are you guys coherent?,” Page said. “It’s really interesting when you look at search just really trying to understand everything in the world to make sense of it to organize it for people.”

????Page and Brin both said Google would continue to expand beyond its core search capabilities, including investing in Android and Google X projects.

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