????本周三，五個(gè)創(chuàng)新型初創(chuàng)公司出席了在科羅拉多州阿斯彭舉辦的《財(cái)富》科技頭腦風(fēng)暴大會(huì)，爭(zhēng)奪“創(chuàng)業(yè)偶像”的頭銜。但只有一家企業(yè)將載譽(yù)而歸。爭(zhēng)奪的錦標(biāo)？當(dāng)然是《財(cái)富》的黃金認(rèn)證。

????Givelocity公司

????賣點(diǎn)：這家位于加州核桃溪市的在線慈善網(wǎng)站的主營(yíng)業(yè)務(wù)在于募集小型捐款，匯集這些捐款，然后捐給某項(xiàng)慈善事業(yè)。會(huì)員們?cè)诰W(wǎng)上報(bào)名，從成百上千個(gè)非盈利慈善機(jī)構(gòu)中選出他們?cè)敢饩杩畹臋C(jī)構(gòu)，例如美國(guó)育犬協(xié)會(huì)健康基金會(huì)（American Kennel Club Canine Health Foundation）。會(huì)員同時(shí)還可以決定每個(gè)月的捐款金額，1美元起捐。網(wǎng)站的首席執(zhí)行官蘇珊?庫(kù)尼說(shuō)：“很多人愿意捐款的首要原因在于，他們認(rèn)為自己微薄的捐贈(zèng)能夠產(chǎn)生影響?！?/p>

????人們的捐款會(huì)進(jìn)入一個(gè)捐贈(zèng)圈，這個(gè)圈子也可以叫做“鄰里社區(qū)”，它是會(huì)員們加入的一個(gè)捐款池。他們和鄰里社區(qū)里的其他會(huì)員每個(gè)月可以舉行一次投票，選出一個(gè)他們希望動(dòng)用捐款池資金資助的慈善項(xiàng)目：得票最多的項(xiàng)目獲勝，獲得當(dāng)月鄰里社區(qū)里所有的捐款。

????評(píng)委點(diǎn)評(píng)：“我喜歡這種眾包模式，但我不清楚它的運(yùn)作模式和盈利模式。我的問(wèn)題嘛？你們把這個(gè)點(diǎn)子賣給誰(shuí)？怎樣賣？”時(shí)代公司（Time Inc）的主席兼導(dǎo)演大衛(wèi)?貝爾提出疑問(wèn)。

????Stir公司

????賣點(diǎn)：如果桌子能自動(dòng)為調(diào)節(jié)高度，為什么還要手動(dòng)調(diào)節(jié)？于是誕生了Stir第一批產(chǎn)品“動(dòng)力桌子”（售價(jià)3890美元）背后的設(shè)計(jì)理念，它就是Stir首席執(zhí)行官 JP?拉布羅斯去年發(fā)布的一款內(nèi)嵌觸摸屏和熱傳感器的站立式桌子。這款產(chǎn)品運(yùn)用的科技能夠追蹤人什么時(shí)候在桌子旁邊，能學(xué)會(huì)人們傾向于站立多久，然后自動(dòng)調(diào)節(jié)桌子的高度。拉布羅斯指出，“動(dòng)力桌子”的健康功效也不容忽視：站立四個(gè)小時(shí)燃燒的卡路里相當(dāng)于跑步兩英里燃燒的卡路里。

????評(píng)委點(diǎn)評(píng)：阿特拉斯風(fēng)險(xiǎn)投資公司（Atlas Venture）合伙人杰夫?法干問(wèn)道：“你們打算直接通過(guò)電子商務(wù)和零售商賣出多少?gòu)堊雷?？?/p>

????PureWow公司

????賣點(diǎn)：2010年，公司首席執(zhí)行官賴安?哈伍德辭掉一家紐約投資銀行的工作，迅速創(chuàng)辦了PureWow，一家針對(duì)女性的電郵簡(jiǎn)報(bào)和生活方式網(wǎng)站。這個(gè)網(wǎng)站得到了鮑勃?皮特曼的百樂(lè)集團(tuán)公司（Pilot Group）和萊勒風(fēng)險(xiǎn)投資公司（Lerer Ventures）的一部分支持。這個(gè)網(wǎng)站的內(nèi)容從“如何……”的美容秘訣（如“如何用貝玲妃的新款眼線膏打造迷人貓眼”）到美味食譜，應(yīng)有盡有。網(wǎng)站的目標(biāo)是：“用獨(dú)特的聲音”幫助讀者“找到人無(wú)我有的特別想法”。據(jù)哈伍德表示，如今，PureWow的網(wǎng)站的讀者已達(dá)400多萬(wàn)，同時(shí)還有將近250萬(wàn)人訂閱了電郵簡(jiǎn)報(bào)。

????評(píng)委點(diǎn)評(píng)：“恭喜你們利用HTML5版本就做出了這樣的成績(jī)，”法干說(shuō)?！拔业膯?wèn)題在于度量指標(biāo)上……我更想知道你們的用戶們都在干什么。因?yàn)槭聦?shí)是：這是個(gè)拼規(guī)模的游戲。”

????Five innovative startups showed up at Fortune’sBrainstorm Tech in Aspen, Colo. on Wednesday, all vying for the title of Startup Idol. But only one could walk away victorious. At stake? Fortune’s golden stamp of approval, of course.

????Givelocity

????The pitch: The Walnut Creek, Calif.-based online charity site is all about raising small donations, pooling them together, and donating them to a cause. Members sign up online and select one of hundreds of non-profit charities they would like to donate to, like, say, the American Kennel Club Canine Health Foundation, and how much they’d like to donate each month, starting at $1. “The number one reason most people don’t give is because they think their small donation will make a difference,” said CEO Susan Cooney.

????The money goes into a giving circle, or “neighborhood,” money pool the member joins. They and other members of the neighborhood can cast a vote once a month for the cause they’d like the pool money to go toward: Whichever cause snags the most votes wins and receives all the neighborhood money that month.

????Judge’s critique: “I love crowdsourcing, but I’m unclear how it works and how it pays. My question? To whom do you sell this and how do you sell it?” wondered David Bell, Chairman, gyro, and Director, Time Inc.

????Stir

????The pitch: Why adjust that standing desk manually when the desk can do it for you? So goes the design philosophy behind Stir first product, the Kinetic Desk ($3,890), a standing desk Stir CEO JP Labrosse launched last year with a built-in touchscreen and heat sensor. All that tech tracks when someone is at their desk, learns things like how long they prefer to stand, and automatically adjusts the desk’s height. Labrosse points out the Kinectic Desk’s health benefits shouldn’t be ignored: Four hours of standing is equivalent to the calories burned from a 2-mile run.

????Judge’s critique: “How many desks do you plan to sell directly via e-commerce and via retailers?” asked Jeff Fagnan, an Atlas Venture partner.

????PureWow

????The pitch: In 2010, CEO Ryan Harwood left his job at a New York City investment bank to jumpstart PureWow, an email newsletter and lifestyle web site for women partly backed by Bob Pittman’s Pilot Group and Lerer Ventures. The content typically ranges from “how to” beauty tips (“Master the cat eye with Benefit’s new eyeliner”) to food recipes. The goal: to help readers “find special ideas they can’t find anywhere else in a unique the of voice.” Now, PureWow’s site has over 4 million readers, while nearly 2.5 million subscribe to the newsletter, according to Harwood.

????Judge’s critique: “Congrats on doing this all on HTML 5,” said Fagnan. “My question is all about the metrics. … I want to know more about what your users are doing. Because it is true: it is a scale game. ”