創(chuàng)新社交圖片營銷公司摘得科技頭腦風暴大會“創(chuàng)業(yè)偶像”桂冠
????Trendalytics公司 ????賣點:凱倫?穆恩的初創(chuàng)公司分析十億多個不同的在線“指標”——例如,人們在Facebook或Twitter上關(guān)于某種潮流的評論——借此幫助時尚界人士追蹤消費者的喜好。這些數(shù)據(jù)對于商家明確庫存商品種類,減少商品積壓也非常有幫助。穆恩表示,事實上目前超過50%的商品都是虧本出售。但有了Trendalytics,這個比率將會大大減少。 ????評委點評:“你們打算怎么讓商家掏錢用你們的服務?”MediaLink的首席運營官溫達?哈里斯?米勒德說?!八麄兌际浅隽嗣男?,所以,我想知道你們怎么界定這個市場的規(guī)模?” ????Pixlee公司 ????賣點:曾經(jīng)的紐約人凱爾?王提出,凡是有品牌營銷的地方,用戶生成的照片和視頻就是王道?!斑@些照片不只頂1000句話,它們實質(zhì)上是價值千言的代言,” 凱爾?王表示。因此,他研發(fā)了Pixlee,能讓品牌追蹤,用戶上傳到哪些媒體的內(nèi)容可能會讓消費者產(chǎn)生共鳴,進而擴散到這個品牌不同的平臺上,包括社交平臺。據(jù)凱爾?王透露,Pixlee目前已經(jīng)擁有包括可口可樂(Coca-Cola)、堅寶果汁(Jamba Juice)、寶馬(BMW)和雀巢(Nestle)在內(nèi)的多家合作伙伴。 ????評委點評:“我想知道你的競爭對手都有誰,”米勒德沉思著說,她表示已經(jīng)見過至少一個類似的商業(yè)創(chuàng)意?!拔业牧硪粋€問題是:分銷平臺的問題。消費者要怎樣才能發(fā)現(xiàn)它呢?” ????獲獎者: ????季軍:PureWow公司(支持率21%) ????亞軍:Stir公司(支持率31%) ????冠軍:Pixlee公司(支持率 34%)(財富中文網(wǎng)) ????譯者:甘曉丹 |
????Trendalytics ????The pitch: Karen Moon’s startup dissects over 1 billion different online “signals” — like for instance, what people are saying on Facebook FB -1.08% or Twitter TWTR -1.12% about a certain trend — to help fashion industry professionals keep track of what’s popular with shoppers. The data also proves helpful for merchandisers to figure out which items to stock so they’re less likely to have excess, unsold inventory. Indeed, Moon says over 50% of all merchandise is currently sold at a loss. But with Trendalytics, that percentage could be significantly less. ????Judge’s critique: “How are you going to get merchants to pay for this?” asked Wenda Harris Millard, COO of MediaLink. “They are notoriously cheap, so I’m wondering how you sized this market.” ????Pixlee ????The pitch: Former New Yorker Kyle Wong argues where brand marketing is concerned, user-generated photos and videos are king. “These photos aren’t just 1,000 words, they’re worth 1,000 words of endorsement,” argued Wong. So he developed Pixlee, a service that lets brands track which user-uploaded media are likely to resonate with shoppers and distributes them across the brand’s different platforms, including social media. According to Wong, Pixlee already has partners that include Coca-Cola CCE -0.50% , Jamba Juice, BMW and Nestle. ????Judge’s critique: “I’m wondering about your competition,” mused Millard, who said she’s come across at least one other similar business. “My other question: distribution platforms. How do consumers discover it?” ????The winner: ????3rd place: 21% PureWow ????2nd place: 31% Stir ????1st place: 34% Pixlee |
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