????亞馬遜（Amazon.com）不再僅僅是一個(gè)可以在線購(gòu)買圖書、音樂(lè)或其他流水線上生產(chǎn)出來(lái)的產(chǎn)品的網(wǎng)站。

????周一，亞馬遜宣布，消費(fèi)者現(xiàn)在可以定制200種不同的3D打印產(chǎn)品，如搖頭娃娃、微型塑料劍和寵物名牌等。這項(xiàng)技術(shù)使消費(fèi)者可以自定義自己的訂單，不再局限于網(wǎng)站現(xiàn)售的商品。比如說(shuō)，你可以根據(jù)家人和朋友的形象，訂制搖頭娃娃。

????亞馬遜市場(chǎng)銷售總監(jiān)皮特拉?辛德勒-卡特在一份聲明中表示：“推出3D打印產(chǎn)品商店，意味著在線零售開始一項(xiàng)重大轉(zhuǎn)變——在生產(chǎn)過(guò)程可以更敏捷地提供浸入式客戶體驗(yàn)。”

????亞馬遜本身不負(fù)責(zé)打印。這項(xiàng)工作由專門出售塑料3D打印裝飾品的公司Mixee Labs完成。雙方合作推出的產(chǎn)品并不便宜。一個(gè)3D打印的搖頭娃娃價(jià)格為30美元，而流水線生產(chǎn)的同類產(chǎn)品價(jià)格約為12美元。

????此外，希望能迅速收到商品的消費(fèi)者可能要失望了。通過(guò)亞馬遜訂購(gòu)的3D打印產(chǎn)品，需要十個(gè)工作日才能送達(dá)。

????市場(chǎng)研究公司Canalys的資深分析師蒂姆?謝佛德長(zhǎng)期關(guān)注3D打印行業(yè)。他表示，在亞馬遜與Mixee開始合作之前，有許多公司早已開始向大眾出售3D打印產(chǎn)品，例如3D打印機(jī)制造商MakerBot和3D打印公司Shapeways等。但亞馬遜品牌和強(qiáng)大的影響力，使其成為該利基市場(chǎng)的一支直接推動(dòng)力量。

????謝佛德說(shuō)道：“亞馬遜是在線零售行業(yè)巨頭。它打開了進(jìn)入大眾市場(chǎng)的渠道?！?/p>

????他說(shuō)，總體而言，3D打印在消費(fèi)者零售市場(chǎng)有巨大的潛力。在汽車制造等工業(yè)設(shè)計(jì)領(lǐng)域，3D打印早已得到廣泛應(yīng)用，3D打印機(jī)可以用于制作零件模具。

????“從價(jià)值上來(lái)說(shuō)，3D打印市場(chǎng)長(zhǎng)期以來(lái)很大程度上是由企業(yè)驅(qū)動(dòng)的——公司利用這一技術(shù)來(lái)制作工業(yè)模型或建筑模型”。

????通過(guò)推出3D打印產(chǎn)品，亞馬遜讓更多人看到了這項(xiàng)技術(shù)的廣闊用途。但由于消費(fèi)者看不到打印過(guò)程，因此3D打印產(chǎn)品的新奇性也會(huì)大打折扣。

????謝佛德說(shuō)：“人們希望看到一件作品的創(chuàng)作過(guò)程，但亞馬遜的模式無(wú)法滿足消費(fèi)者的這種好奇心?！辈贿^(guò)，他補(bǔ)充道：“亞馬遜會(huì)讓人們對(duì)3D打印技術(shù)更加興奮，”可能會(huì)鼓勵(lì)人們購(gòu)買3D打印機(jī)，在自己的車庫(kù)里使用。

????那么，對(duì)于美國(guó)如雨后春筍般出現(xiàn)的小型3D打印店，亞馬遜的舉措又意味著什么？謝佛德預(yù)測(cè)，亞馬遜的新舉措不會(huì)產(chǎn)生與當(dāng)初淘汰小型書店一樣的影響?！拔艺J(rèn)為它不會(huì)帶來(lái)任何負(fù)面的影響。”（財(cái)富中文網(wǎng)）

????翻譯：劉進(jìn)龍/汪皓

????Amazon.com isn’t just a place to get books, music and other products that roll off assembly lines or stream online.

????Amazon said Monday that online shoppers will now be able to buy 3D printed products on-demand from a list of 200 different items like bobblehead dolls, miniature plastic swords and pet ID tags. The technology lets people customize their orders beyond what has been previously been possible on the online retailing site including bobbleheads made to look like family and friends.

????“The introduction of our 3D Printed Products store suggests the beginnings of a shift in online retail – that manufacturing can be more nimble to provide an immersive customer experience,” Petra Schindler-Carter, director for Amazon’s marketplace sales, said in a statement.

????Amazon doesn’t actually handle the printing. Rather, it’s done by Mixee Labs, a company specialized in selling plastic 3D printed nicknacks. Products available through the partnership aren’t cheap. A 3D printed bobblehead costs $30 compared with versions made on an assembly line that cost around $12.

????Moreover, anyone who wants speedy shipping is out of luck. Orders through Amazon for 3D products can take up to ten business days to fill.

????Amazon’s partnership with Mixee comes long after other businesses like MakerBot and Shapeways have started selling 3D printed products to the public, according to Tim Shepherd, senior analyst at Canalys who is focused on the 3D printing industry. But Amazon’s big name and reach makes it an immediate force in the niche.

????“Amazon is a huge name in online retail,” Shepherd said. “It opens the channels to a mass market.”

????In general, there’s big potential for 3D printing in the consumer and retail space, he said. It’s already commonplace in industrial design including in auto making, in which 3D printers are used to make molds for parts.

????“Most of the market, in value terms, has been driven by the enterprise space to create industrial models, printing models for architecture,” Shepherd said.

????By introducing 3D printing, Amazon is letting more people see what the technology can do. But because customers can’t see the printing in action, some of the novelty is lost.

????“There is this feeling of watching something get created, and this isn’t going to provide that in the same way,” Shepherd said. But he added that “it’s going to get people more excited” and potentially encourage them to buy and 3D printer to use in their own garage.

????And how about those small 3D printing shops cropping up around the U.S.? Amazon’s move won’t likely have the same impact that it has had in pushing out small book shops, Shepherd predicted. “I don’t think it’s going to have a negative impact at all.”