????Adobe Digital Index首席分析師塔瑪拉?加夫尼

????塔瑪拉?加夫尼利用數(shù)據(jù)來(lái)預(yù)測(cè)未來(lái)。在Adobe數(shù)字系統(tǒng)公司，她的團(tuán)隊(duì)負(fù)責(zé)從使用Adobe云服務(wù)的用戶那里反饋的數(shù)據(jù)來(lái)預(yù)測(cè)各種問(wèn)題，比如哪部片子會(huì)獲得奧斯卡獎(jiǎng)，哪部大片會(huì)賣(mài)座，在冬季購(gòu)物季有多少人會(huì)在網(wǎng)上購(gòu)物等等。她的預(yù)測(cè)也的確非常了不起，在去年的圣誕購(gòu)物季，加夫尼團(tuán)隊(duì)的預(yù)測(cè)只比實(shí)際情況低了1個(gè)百分點(diǎn)。她的經(jīng)理朱莉?麥肯蒂表示：“她對(duì)科技的理解再加上她對(duì)人的行為的興趣，使她非常與眾不同。她好奇心很強(qiáng)，喜歡對(duì)數(shù)據(jù)劃分模式、追蹤線索，對(duì)事情的演變提出假設(shè)?！奔臃蚰岬南乱粋€(gè)項(xiàng)目，是對(duì)各種移動(dòng)購(gòu)物應(yīng)用進(jìn)行預(yù)測(cè)。——Shalene Gupta

????Tamara Gaffney, Principal Analyst, Adobe Digital Index

????Tamara Gaffney uses data to see the future. At Adobe Digital Systems she leads a team that mines data from the companies that use Adobe’s cloud to make predictions about who will win an Academy Award, which summer blockbusters will be profitable, and how much people will spend online during the winter holiday season. She's on the mark: during the last holiday buying rush, her team's predictions were off by only 1%. “Her unique blend of understanding technology and her interest in why people do things makes her a stand out,” says her manager Julie McEntee. “She’s curious, she loves determining patterns from data, chasing down leads, and hypothesizing why things might be.” For her next project, Gaffney is working on putting together a prediction about mobile shopping applications. —Shalene Gupta