????拜信標(biāo)技術(shù)所賜，讓人們在各種移動應(yīng)用上單擊支付，或者說無需掏錢包或手機(jī)就能夠買東西的技術(shù)已經(jīng)存在。但這僅僅是個開始。不久，從地理位置信息，到購買歷史，再到生物特征數(shù)據(jù)，我們的移動設(shè)備將無所不知，從而不僅僅能夠推動僅僅一筆交易，而且能夠引發(fā)連鎖交易和體驗，無需我們進(jìn)行任何提示。我們的設(shè)備不僅會知道我們過去的活動，同時也了解我們的習(xí)慣和慣例，并開始推測我們的需求和喜好。

????想象這樣一個未來：聯(lián)網(wǎng)的可穿戴設(shè)備持續(xù)跟蹤你的身體活動，從而能夠確定你本周是否像你通常那樣積極鍛煉。通過跟你的雜貨店和送飯服務(wù)連接在一起，它能夠為你訂購更適合本周健康需要的低熱量食物。沒錯，基于你過去的購買數(shù)據(jù)，它當(dāng)然知道你喜歡胡蘿卜和甘藍(lán)，但絕不會吃西蘭花。就目前而言，這些體驗似乎不可思議，但它們很快就將成為日常生活中再正常不過的事情。事實上，我們的客戶Munchery公司本月初與Jawbone公司宣布合作。這份協(xié)議將允許Munchery的客戶通過他們的Jawbone Up應(yīng)用來跟蹤其飯菜中的營養(yǎng)數(shù)據(jù)?，F(xiàn)在不難想象，類似合作將出現(xiàn)在現(xiàn)實世界之中。

????物聯(lián)網(wǎng)正在迅速地成為現(xiàn)實。但為了實現(xiàn)一個真正連接的世界的全部潛力，我們首先需要鋪就物聯(lián)網(wǎng)賴以存在的基礎(chǔ)結(jié)構(gòu)。

????本文作者比爾?雷迪是Braintree公司CEO，該公司致力于幫助互聯(lián)網(wǎng)企業(yè)優(yōu)化在線流程和移動支付業(yè)務(wù)。(財富中文網(wǎng)）

????譯者：葉寒

????Technologies already exist that enable people to pay across mobile apps with a single touch, or make a purchase without even taking out a wallet or phone thanks to beaconing technology. But that’s just the beginning. Soon, our mobile devices – with access to everything from geo-location information to purchase history to biometric data — will know enough about us that they’ll be able to facilitate not just a single transaction, but trigger a chain of transactions and experiences without prompting. Our devices will not only know our past activity, but also learn our habits and routines and begin to anticipate and predict our needs and preferences.

????Imagine a future where your connected wearable device, which tracks your physical activity, identifies that you haven’t been as active this week as you typically are. As a result, it connects with your grocery and/or meal delivery service and orders healthier, low-calorie options for the week — knowing from your past purchase data that you like carrots and Brussels sprouts but would never eat broccoli. These experiences may seem magical now, but soon they’ll be a routine part of our lives. In fact, earlier this month, Munchery, one of our customers, and Jawbone announced a partnership allowing Munchery customers to track the nutritional data in their meals on their Jawbone Up app. Now it’s not so hard to imagine how a partnership like this could play out in the real world.

????The connected Internet of Things is rapidly becoming reality. But in order to realize the full potential of a truly connected world, we first need to put into place the foundational fabric on top of which the Internet of Things will exist.

????Bill Ready is CEO of Braintree, a company that helps online businesses process online and mobile payments. Follow him @williamready