????斯賓塞?拉斯科夫是一位另類CEO，他不僅承認(rèn)自己并非無所不知，似乎還很享受這個(gè)事實(shí)。

????在成為房地產(chǎn)信息網(wǎng)站Zillow的CEO之前，拉斯科夫曾做過一段時(shí)間記者，后來還從事過投資銀行業(yè)務(wù)。現(xiàn)在，拉斯科夫已經(jīng)將自己塑造成自我完善型老板的典范。他培育了一個(gè)網(wǎng)絡(luò)，幫助管理團(tuán)隊(duì)學(xué)習(xí)電視廣告、數(shù)據(jù)分析、公共關(guān)系等技能。為了了解社交媒體，他甚至曾經(jīng)鎮(zhèn)定自若地向真正的社交媒體專家（暑假實(shí)習(xí)生）請(qǐng)教過。

????拉斯科夫“邊做邊學(xué)”的實(shí)驗(yàn)法可圈可點(diǎn)。Zillow的股票頗受追捧，自2011年上市以來已經(jīng)上漲了7倍。目前，該公司正計(jì)劃以30億美元吞并競爭對(duì)手Trulia。

????拉斯科夫今年38歲，其最出彩的管理方式在于，他承認(rèn)他和公司仍需要學(xué)習(xí)很多東西。首先，他與其他公司的CEO們建立了一張個(gè)人關(guān)系網(wǎng)，形成了一個(gè)同行之間分享想法和最佳實(shí)踐的半正式系統(tǒng)。其中許多CEO都出席了Zillow在西雅圖舉辦的演講活動(dòng)。這些公司包括社交網(wǎng)絡(luò)LinkedIn（拉斯科夫承認(rèn)他對(duì)LinkedIn公司 CEO杰夫?韋納爾有一種“男人之間的欣賞”）、在線旅游公司Expedia（由Zillow公司董事長里奇?巴頓創(chuàng)建）、點(diǎn)評(píng)網(wǎng)站Yelp、Twitter、汽車網(wǎng)站TrueCar、圖片網(wǎng)站Shutterstock、團(tuán)購網(wǎng)站Zulily和旅游點(diǎn)評(píng)網(wǎng)站TripAdvisor。拉斯科夫同時(shí)在最后兩家公司擔(dān)任董事。拉斯科夫表示，他和公司員工一直與其他公司的同行保持聯(lián)系。

????從這家網(wǎng)絡(luò)的建立可以看出，硅谷之外的科技公司普遍存在一種焦慮感。上周，在舊金山共進(jìn)午餐期間，拉斯科夫告訴我：“我之所以這么做，是因?yàn)槲覀冊谖餮艌D。硅谷的公司可能會(huì)自然而然地建立起這樣的網(wǎng)絡(luò)，但我必須主動(dòng)去創(chuàng)建這樣的網(wǎng)絡(luò)。”例如，Zillow與嬰兒用品網(wǎng)站Zulily交換商業(yè)智能和客戶個(gè)性化方方面的創(chuàng)意。這兩家公司不存在競爭關(guān)系，但拉斯科夫發(fā)現(xiàn)，從兒童服裝信息個(gè)性化得出的經(jīng)驗(yàn)，非常適合房屋出售。（Zillow提供美國住房的價(jià)格信息，大多數(shù)收入來自出售給房地產(chǎn)中介商的廣告，今年的收入超過3億美元。）該公司還曾就投資者關(guān)系等問題與LinkedIn和TripAdvisor進(jìn)行討論。Zillow計(jì)劃與TrueCar召開為期一整天的高層會(huì)議。TrueCar網(wǎng)站通過收集汽車租賃數(shù)據(jù)，為消費(fèi)者提供汽車價(jià)格信息。拉斯科夫表示：“他們非常了解電視廣告的直接反應(yīng)。我們才剛剛開始學(xué)習(xí)這方面的知識(shí)?！?/p>

????Spencer Rascoff is the rare chief executive who relishes not having all the answers.

????Briefly a journalist and then an investment banker, the CEO of the real estate information site Zillow has fashioned himself into the epitome of the self-improvement boss. He has cultivated a network to help his management team learn about everything from TV advertising to analyzing data to public relations. He’s even had the presence of mind to turn to true experts on social media—summer interns—to find out what he needs to know in that realm.

????Rascoff has plenty to show for his learning-on-the-job experimentation. Zillow’s got a hot stock, up seven-fold from its 2011 IPO. It is also in the process of gobbling up rival Truliafor more than $3 billion.

????What’s fascinating about 38-year-old Rascoff’s approach is how much he recognizes he and his company still have to learn. Starting with a network of personal relationships with other CEOs, many of whom have appeared at a Zillow-hosted speaker series in Seattle, Rascoff has built out a formal and informal system of sharing ideas and best practices among his peers. The companies include LinkedIn (Rascoff confesses to having a “man crush” on CEO Jeff Weiner), Expedia (which Zillow chairman Rich Barton founded), Yelp, Twitter, TrueCar, Shutterstock, and two companies where Rascoff is on the board, Zulily and TripAdvisor. Rascoff says he and his people are constantly in touch with their counterparts at these companies.

????The foundation of the network speaks to a common concern of technology companies outside Silicon Valley. “I did this because we’re in Seattle,” Rascoff told me over lunch in San Francisco last week. “I’ve had to sort of manually create this thing that happens more naturally for companies in the Valley.” For example, Zillow trades ideas on business intelligence and customer personalization with Zulily, which sells children’s clothing to moms. The two companies aren’t competitive, and Rascoff find that the lessons of personalizing messages about children’s apparel translates well for homes. (Zillow provides pricing information about homes across the U.S. and makes most of its revenue, more than $300 million this year, selling ads to real estate agents hawking their services.) It has compared notes with LinkedIn and TripAdvisoron matters relating to investor relations. Zillow is planning an entire day of executive-to-executive meetings with TrueCar, a site that provides pricing information to consumers gleaned from collecting auto leasing data. “They know a lot about direct response from TV advertising,” Rascoff says. “We’re just starting to learn about this.”