????如何進(jìn)行品牌營(yíng)銷？

????我獲得了免費(fèi)的市場(chǎng)營(yíng)銷。我與媒體的關(guān)系一直不錯(cuò)。我已經(jīng)上過(guò)七八次《今夜秀》（The Tonight Show）或《艾倫秀》（Ellen Show），能與媒體保持良好關(guān)系確實(shí)是好事，這種關(guān)系為我節(jié)省了大量成本。

????在誠(chéng)實(shí)公司和你的演藝事業(yè)與家庭之間，你如何實(shí)現(xiàn)平衡？

????我無(wú)法達(dá)到完美的平衡，我也不確定自己是否做得足夠好。我的大多數(shù)時(shí)間都在辦公室里度過(guò)，但對(duì)我來(lái)說(shuō)，孩子的健康快樂永遠(yuǎn)是最重要的。我與商業(yè)伙伴談?wù)撨^(guò)我需要對(duì)孩子承擔(dān)的責(zé)任。我要參加董事會(huì)議和各種其他形式的會(huì)議。通過(guò)電子郵件，我依舊可以參與到設(shè)計(jì)過(guò)程當(dāng)中，而且有了Dropbox，分享文件變得容易得多。我還可以通過(guò)這種方式參與產(chǎn)品開發(fā)。

????一邊運(yùn)營(yíng)一家公司，一邊拍攝電影，那是一種什么樣的感覺？

????我拍攝過(guò)一部電影叫《罪惡之城》（Sin City）。你可能在5個(gè)月內(nèi)只需要拍攝6天，僅此而已。拍電影花費(fèi)的時(shí)間并不是很多。我可以拿出一周時(shí)間來(lái)拍攝，然后回到公司。拍電影并不像電視劇一樣耗時(shí)很久，拍電視劇的時(shí)候，你可能要每周5天、每天14個(gè)小時(shí)在片場(chǎng)拍攝，而且這樣的狀態(tài)可能要持續(xù)10個(gè)半月。實(shí)際上，你很難實(shí)現(xiàn)兩者的平衡，有時(shí)候我會(huì)覺得有一點(diǎn)瘋狂。

????人們對(duì)你和你的公司最大的誤解之一是什么？

????人們認(rèn)為我們是一家嬰兒用品公司。實(shí)際上，我們是一家生活方式公司，我們關(guān)注的是如何健康生活。許多媒體之所以認(rèn)為我們是一家嬰兒用品公司，是因?yàn)槲覀兂鍪奂埬蜓澓腿釢窠恚聦?shí)上我們正在增加針對(duì)成年人的產(chǎn)品。

????將公司變成一個(gè)生活方式品牌，是你最近一輪融資的目標(biāo)之一嗎？

????當(dāng)然。我們希望涉足美容護(hù)膚行業(yè)，家居也是我們的目標(biāo)之一。我們正在研究擴(kuò)建平臺(tái)，以及如何以更實(shí)惠的價(jià)格生產(chǎn)各種類別的產(chǎn)品。我們也在考慮海外擴(kuò)張，并計(jì)劃進(jìn)入中國(guó)和歐洲市場(chǎng)。

????在創(chuàng)建誠(chéng)實(shí)公司的過(guò)程中，你得到的最好建議是什么？

????如果你即將面臨失敗，不妨迅速了結(jié)，然后繼續(xù)前進(jìn)。從失敗中總結(jié)教訓(xùn)，然后繼續(xù)前進(jìn)。一路走來(lái)，我們也遭遇過(guò)許多次失敗。我們的網(wǎng)站剛上線時(shí)，甚至沒有進(jìn)行測(cè)試。在前一兩個(gè)月，網(wǎng)站甚至都不能提供訂單修改的功能。消費(fèi)者一旦下訂單便無(wú)法更改訂單，如果不喜歡可以全額退款。我們從錯(cuò)誤中不斷學(xué)習(xí)總結(jié)。幸運(yùn)的是，到現(xiàn)在為止，還沒有我們學(xué)不會(huì)的東西，我們正在學(xué)習(xí)中不斷成長(zhǎng)、進(jìn)步。（財(cái)富中文網(wǎng)）

????譯者：劉進(jìn)龍/汪皓

????What about when it comes to marketing the brand?

????I get free marketing. I have an authentic relationship with media. When I go onThe Tonight Show or Ellen or some other show, I have already been on there seven or eight times so it is nice to be able to have that relationship with media and I do have that connections so it has saved on costs.

????How do you juggle Honest Co. with your acting career and your family?

????It’s an imperfect balance and I am not sure if I do it very well. I spend most of my time at the office, but my kids’ health and well-being is my priority. I talk to my [business] partners about my responsibility with my children. I have worked around board meetings and conferences. With email, I am still involved in the process of design and it is easy to share files with Dropbox. I can still work on product development that way.

????What’s it like to shoot a movie while running a company?

????I have a movie out now called Sin City. You shoot it for six days over five months. That is all it took. Movies don’t really take that much time. I can go for a week and come back. It is really not time-consuming like a television show where you are on set 14 hours a day, five days a week for ten-and-a-half months. It is a difficult balance and I feel a bit crazy sometimes.

????What is one of the biggest misconceptions people have about you and the company?

????People think we are a baby company. We are a lifestyle company and it is about living a healthy life. A lot of journalists think we are a baby company just because we sell diapers and wipes, but we are really expanding into categories that are really adult focused.

????Is turning the company into a lifestyle brand one of your goals with the latest round of funding?

????Definitely. We want to get into beauty and skin care and we are also looking into home. We are exploring building out our deck and thinking about how we can build these products in an affordable price points in all these categories. We are also thinking about international expansion and going into China and Europe.

????What’s the best advice you got along the way when building Honest Co.?

????If you are going to fail, fail fast and move on. Learn from your failures and move on. There are several failures that we had along the way. We didn’t even test our website when we launched. We didn’t have the technology to really change orders in the first month or two. What you got is what you got, if you didn’t like it you got a full refund. We learned through our mistakes. Luckily, there hasn’t been anything that we haven’t been able to learn and move and grow from.