瞄準(zhǔn)移動(dòng)支付市場(chǎng),蘋果錢包蓄勢(shì)待發(fā)
????蘋果(Apple)似乎要改變美國(guó)人的支付方式了?;蛘咧辽?,他們準(zhǔn)備嘗試一下。 ????消息源確認(rèn)了iPhone 6將包含一項(xiàng)新技術(shù),可以將移動(dòng)設(shè)備作為錢包使用,從而在商店購(gòu)買物品。這項(xiàng)移動(dòng)錢包技術(shù)將采用NFC,也就是利用無(wú)線電來(lái)發(fā)射數(shù)據(jù)的近場(chǎng)通信技術(shù)(near field communications)。該技術(shù)已被越來(lái)越多的銷售終端系統(tǒng)所采用。匿名消息源表示,iPhone將采用Touch ID指紋掃描來(lái)鑒別用戶身份,蘋果也將與信用卡公司合作,擴(kuò)大這項(xiàng)服務(wù)的應(yīng)用范圍。 ????蘋果的一位女發(fā)言人拒絕對(duì)此發(fā)表評(píng)論。 ????蘋果通過(guò)iTunes賬戶,已經(jīng)獲得了全球范圍內(nèi)大約8億用戶的支付授權(quán)。公司要爭(zhēng)取主宰移動(dòng)支付領(lǐng)域,這也早在人們預(yù)料之中。 ????盡管蘋果此舉必然會(huì)引起移動(dòng)錢包市場(chǎng)的震動(dòng),但蘋果能否成功卻遠(yuǎn)未確定。數(shù)字錢包的實(shí)用性究竟如何尚存疑問(wèn),而其他移動(dòng)支付手段也正在逐漸興起。 ????確實(shí),這不是一個(gè)移動(dòng)支付市場(chǎng),而是好幾個(gè)移動(dòng)支付市場(chǎng)。 |
????Apple appears poised to change the way Americans pay for stuff. Or at least, it will try. ????Sources confirm several reports that the iPhone 6, expected to be introduced on Tuesday, will include technology that will turn the device into a mobile wallet that could be used to pay for items at retail stores. Apple’s mobile wallet will be based on NFC, or near field communications, a technology that uses radio communications to transmit data and that works in a growing number of point-of-sale systems. The iPhone’s Touch ID fingerprint scanner will be used to authenticate users, and Apple AAPL -0.83% has teamed up with credit card companies to make the service broadly useful, the sources, who agreed to speak on condition of anonymity, said. ????An Apple spokeswoman declined to comment. ????Apple, which already has payment credentials for some 800 million people globally through iTunes accounts, has long been expected to make a bid to dominate mobile payments. ????While Apple’s move is certain to shake up the mobile wallet market, the company’s success is far from guaranteed. And it comes at a time when the utility of digital wallets is being called into question, even as other forms of mobile payments are taking off. ????Indeed, there is no longer a mobile payments market, but rather, several mobile payments markets. |
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