騰訊的全球增長切入點
????“我們在進(jìn)軍新一代的開放式實時游戲的過程中,發(fā)現(xiàn)了騰訊這位合作伙伴。相較于在全球各地簽訂不同的零售發(fā)行協(xié)議,與騰訊的合作能讓我們安心在北美和歐洲地區(qū)運營游戲并直接服務(wù)當(dāng)?shù)乜蛻舻耐瑫r,在亞洲市場獲得一位值得信任的發(fā)行合作伙伴,”Epic Games創(chuàng)始人兼首席執(zhí)行官蒂姆?斯文尼表示,“我們與騰訊達(dá)成的合作,既能為我們提供在北美及歐洲市場獨立運營所帶來的全部優(yōu)勢,又能為我們在中國及其他地區(qū)帶來一位強(qiáng)大的合作伙伴?!?/p> ????王波表示,騰訊的內(nèi)部游戲工作室正在使用虛擬引擎4技術(shù)開發(fā)數(shù)款游戲。自從拿到騰訊的投資后,Epic Games便有了足夠的資金,將自己的游戲引擎技術(shù)更換為月費19美元的訂閱模式。Epic還在開發(fā)一款免費的電腦端虛擬巡回賽(Unreal Tournament)網(wǎng)絡(luò)游戲,擬向全球市場推出。 ????“鑒于騰訊通過《英雄聯(lián)盟》取得的成功,目前有許多傳統(tǒng)及新建的游戲公司都在開始進(jìn)入多人在線戰(zhàn)術(shù)競技(MOBA)游戲領(lǐng)域,”沃曼說道,“所有希望打入亞洲市場的美國公司,以及眾多正在尋求外部投資的游戲開發(fā)商,都將騰訊視為夢寐以求的合作伙伴。騰訊在全球范圍內(nèi)推廣游戲商業(yè)模式和各款游戲中,扮演著關(guān)鍵性的角色?!?/p> ????除了Riot和Epic外,騰訊還在美國加利福尼亞州帕洛阿爾托設(shè)立了一間小型的辦事處,雇傭了一批員工,負(fù)責(zé)發(fā)展騰訊的美國業(yè)務(wù)。王波表示,騰訊游戲一直在不斷地尋找合適的游戲開發(fā)商,希望他們擁有開創(chuàng)性的想法和游戲,適合在本土化后投入中國市場,并且贏得足夠高的人氣。 ????“我們?nèi)鎸ふ蚁胍晒Υ蛉胫袊苿雍途W(wǎng)絡(luò)市場的優(yōu)秀人才、創(chuàng)意公司和開發(fā)商,無論其規(guī)模大小如何。”王波如此表示。 ????騰訊日前在香港證券交易所的市值逾1,390億美元,自然不缺可以投入游戲領(lǐng)域的資金。而其早期出色的成績已經(jīng)證明,騰訊在不斷發(fā)展并成長的視頻游戲領(lǐng)域大獲成功。(財富中文網(wǎng)) |
????“As we headed towards a new generation of open, live games, we found that partner in Tencent. Rather than a worldwide retail publishing deal, the Tencent relationship gives Epic a solid publishing partner in Asia while we operate our games and directly serve our customers here in North America and Europe,” said Tim Sweeney, founder and CEO of Epic Games. “It provides all of the benefits of both independence here, and a strong partner in China and elsewhere.” ????Wang said Tencent’s internal studios are using Unreal Engine 4 technology on several games. Since the investment, Epic Games has been able to migrate to a $19 monthly subscription model for its game engine technology. Epic is also developing a free Unreal Tournament online PC game for the global market. ????“There are a lot of new and traditional game companies that are moving into the MOBA (multiplayer online battle arena) space based on Tencent’s success with League of Legends,” said Warman. “They are also the go-to company for all U.S. companies with an Asian ambition and a lot of game developers that are seeking investment. Tencent plays a pivotal role in aligning game business models and individual game titles on a global scale.” ????In addition to Riot and Epic, Tencent has a small office in Palo Alto, Calif., with a group of employees who support the U.S. business. Wang said Tencent Games is always looking for developers who have innovative ideas and properties that could translate and become popular in China. ????“We seek out new talent, cool companies and developers large and small who want to successfully enter the China mobile and online market,” said Wang. ????With a recent evaluation of over $139 billion on the Hong Kong stock exchange, Tencent certainly has the money to invest in games. And it’s early track record has shown nothing but success in an evolving and growing video game landscape. |
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