成人小说亚洲一区二区三区,亚洲国产精品一区二区三区,国产精品成人精品久久久,久久综合一区二区三区,精品无码av一区二区,国产一级a毛一级a看免费视频,欧洲uv免费在线区一二区,亚洲国产欧美中日韩成人综合视频,国产熟女一区二区三区五月婷小说,亚洲一区波多野结衣在线

立即打開(kāi)
耐克成功的關(guān)鍵突破口:女性

耐克成功的關(guān)鍵突破口:女性

Phil Wahba 2014年09月29日
耐克公布季度營(yíng)收增長(zhǎng)15%,女性商品銷(xiāo)量提升和中國(guó)市場(chǎng)的增長(zhǎng)成為耐克業(yè)績(jī)的兩大助推器。

????耐克(Nike)上一季度的業(yè)績(jī)表現(xiàn)不俗。各大主要市場(chǎng)的每個(gè)產(chǎn)品類(lèi)別,無(wú)論是自營(yíng)商店還是批發(fā)業(yè)務(wù),均全面開(kāi)花,實(shí)現(xiàn)增長(zhǎng)。

????耐克公司周四公布,與去年同期相比,整個(gè)季度的營(yíng)業(yè)收入增長(zhǎng)15%,達(dá)80億美元。這也是耐克公司在過(guò)去一年里實(shí)現(xiàn)的最高漲幅。

????究其原因,世界杯(World Cup)固然功不可沒(méi),與此同時(shí),耐克的中國(guó)業(yè)務(wù)也終于出現(xiàn)期待已久的起色,不過(guò),耐克公司銷(xiāo)售增長(zhǎng)的一個(gè)關(guān)鍵要素卻是:女性消費(fèi)者對(duì)這家運(yùn)動(dòng)服飾公司的重要性正在與日俱增。

????耐克首席執(zhí)行官馬克?帕克在周四的財(cái)報(bào)電話會(huì)議中對(duì)分析師表示,一些迎合女性消費(fèi)者的努力讓公司受益匪淺,比如開(kāi)發(fā)針對(duì)女性的應(yīng)用程序、定期更新女性產(chǎn)品精選系列等。

????“由于我們十分重視挖掘女性消費(fèi)的巨大潛力,女性業(yè)務(wù)的營(yíng)收實(shí)現(xiàn)了兩位數(shù)的強(qiáng)勁增長(zhǎng),”帕克說(shuō)道。

????據(jù)他介紹,Nike+鍛煉俱樂(lè)部專(zhuān)為女性量身定制了數(shù)十款訓(xùn)練方案,目前已經(jīng)被用戶下載了1,700萬(wàn)次。而像女性塑身衣【售價(jià)與露露檸檬(Lululemon Athletica)的同類(lèi)產(chǎn)品相當(dāng)】等服裝銷(xiāo)量也非常理想。

????正在越來(lái)越流行的“運(yùn)動(dòng)休閑裝”風(fēng)潮,也對(duì)耐克相當(dāng)有利。露露檸檬是這股潮流的引領(lǐng)者,但耐克、威富集團(tuán)(VF Corp)旗下同類(lèi)品牌Lucy、以及Gap旗下品牌Athleta等發(fā)展勢(shì)頭也非常迅猛。

????耐克的另外一個(gè)亮點(diǎn)就是中國(guó)區(qū)的業(yè)績(jī),在扣除匯率波動(dòng)造成的差價(jià)影響后,中國(guó)區(qū)營(yíng)收足足增長(zhǎng)了20%。此前,由于沒(méi)有抓準(zhǔn)消費(fèi)者需求,耐克銷(xiāo)售的都是一些中國(guó)消費(fèi)者并不喜歡的商品,因而栽了跟頭,在一年多的時(shí)間里商品滯銷(xiāo)?,F(xiàn)在這一局面已經(jīng)扭轉(zhuǎn)。而在歐洲,耐克一直在蠶食阿迪達(dá)斯(Adidas)的市場(chǎng)份額,銷(xiāo)售額也足足增長(zhǎng)了25%。

????截至8月31日,耐克第三季度的業(yè)績(jī)十分理想,推動(dòng)該公司股價(jià)在盤(pán)后交易大漲5%,并在周五的常規(guī)交易時(shí)段刷新了歷史記錄。

????此外,有種種跡象顯示耐克的快速增長(zhǎng)將持續(xù)。該公司宣布,從目前到明年1月份,耐克商品的預(yù)定訂單增長(zhǎng)了14%,據(jù)Consensus Matrix公司提供的數(shù)據(jù)表明,該增長(zhǎng)率超過(guò)了華爾街分析師給出的10%預(yù)期。(財(cái)富中文網(wǎng))

????Nike killed it last quarter. Business was up in every major market, in every category, both in its own stores and at wholesale.

????Overall quarterly revenue rose 15% to $8 billion, compared with the same period last year, the company said on Thursday. It was the company’s biggest gain in the past year.

????While the World Cup certainly helped, along with a long-awaited improvement to Nike’s China business, one key takeaway for the company was that women are increasingly important customers for the sportswear company.

????Nike CEO Mike Parker told analysts on a conference call on Thursday that efforts to cater to women have been a big help like developing female-focus apps and regularly updating the selection of women’s products.

????“Revenue for women’s grew at a strong double digit pace, as we focused on realizing the significant potential in this large and growing business,” Parker said.

????The Nike+ training club app, which features dozens of workouts tailored to women, has been downloaded 17 million times, he said. And clothing like the sculpt tights for women (which are priced about the same as LululemonAthletica’sLULU -1.01% equivalents) has sold well.

????A big trend that is working in Nike’s favor is the growing popularity of “athleisure,” essentially casual clothing that has an athletic look. Lululemon has led this trend, but Nike NKE -1.35% , VF Corp’s VFC -1.85% Lucy and Gap’s GPS -2.02% Athleta have jumped in in a big way too.

????Another big bright spot for Nike was China, where revenue grew 20% when currency fluctuations are stripped out. For more than a year, the company had been saddled with excess merchandise in that market after misreading consumer demand and selling merchandise Chinese customers didn’t want. In Europe, where Nike has been eating Adidas’ lunch, sales rose 25%.

????The positive results for the three months ending August 31 sent Nike’s shares up 5% in after-hours trading, putting it on pace to hit an all-time high during regular trading hours on Friday.

????There are also signs Nike’s hot streak will continue. The company noted a 14% hike in advance orders, for merchandise to be delivered between now and January, well above the 10% Wall Street analysts expected, according to Consensus Matrix.

掃碼打開(kāi)財(cái)富Plus App
久久久久高潮毛片免费全部播放| 高清国产天干天干天干| 亚洲国产精品三级片∧v卡在线| 国产AⅤ精品一区二区三区久久| 大学生被内谢粉嫩无套| 中文字幕人妻中文AV不卡专区| 免费A级毛片无码无遮挡| 国产美女被爽到高潮激情免费A片| 国产欧美激情一区二区三区| 久久久久亚洲AV成人无码电影| 国产嫖妓一区二区三区无码| 国产综合成人久久一级大片91| 精品无码人妻一区二区三区品| 午夜精品久久久久久久无码 | 精品久久久久久中文字幕无码软件| 国产一级高清在线观看| 日韩欧美一卡2卡3卡4卡无卡免费201| 国产精品成人无码免费| 国产乱伦片乱伦片乱伦片子| 国产乱子伦精品无码码专区| 麻花豆传媒剧国产聂小倩| 久久综合亚洲鲁鲁九月天| 哪种少妇最爽性色生活片一级| 亚洲综合激情五月丁香六月| 少妇又色又紧又爽又刺激视频| 波多野结衣多次高潮三个老人| 2020亚洲中文字幕久在线| 日韩中文在线欧美日韩一区二区| 成人av综合亚洲| 国产又色又爽又刺激的视频| 国产成人无码一区二区三区| 欧美午夜福利视频| 456成人影院在线观看| 国产亚洲精品福利在线无卡一| 一本色道久久综合亚洲精品蜜桃| 久久AⅤ无码精品色午麻豆| 亚洲理论电影在线观看| 国产成人精品月日本亚洲语音| 久久久久亚洲精品中文| 99国产精品99久久久久久| 国产A级毛片久久久久久精品|