汽車(chē)業(yè)2014年輸贏大盤(pán)點(diǎn)
????年終大獎(jiǎng) ????贏家 ????福特、通用、豐田和大眾集團(tuán)在北美年度汽車(chē)和皮卡大獎(jiǎng)榜單上各有三款車(chē)上榜。這些獎(jiǎng)項(xiàng)是由50位汽車(chē)記者組成的評(píng)審團(tuán)(本人是創(chuàng)始會(huì)員)評(píng)出的,近年來(lái)在業(yè)界的地位日益重要,角逐非常激烈。 ????輸家 ????在這張榜單上,無(wú)論是通用、豐田、大眾、還是其他廠商,今年都無(wú)法跟福特相抗衡。福特上榜的兩款車(chē)型是野馬(Mustang)和F-150,這兩款車(chē)的2015版都進(jìn)行了全新設(shè)計(jì),飽受汽車(chē)媒體界的鐘愛(ài)。您完全可以跳過(guò)投票,今天就可以用這兩款美國(guó)本土車(chē)型的名稱來(lái)雕刻獲勝者獎(jiǎng)杯。 ????歷史回聲 ????贏家 ????保時(shí)捷北美公司首席執(zhí)行官德特勒夫?馮?普拉滕在最近舉辦的巴黎車(chē)展上的言論,可謂與通用汽車(chē)前首席執(zhí)行官羅杰?史密斯的一番話遙相呼應(yīng)。被問(wèn)及保時(shí)捷是否會(huì)開(kāi)發(fā)更便宜的入門(mén)級(jí)車(chē)型時(shí),馮?普拉滕回應(yīng)道:“我們的入門(mén)車(chē)就是二手車(chē)項(xiàng)目?!边@番高論讓人想起了史密斯1988年送給美國(guó)消費(fèi)者的經(jīng)典建議,當(dāng)時(shí),被問(wèn)及應(yīng)該如何應(yīng)對(duì)廉價(jià)日本進(jìn)口車(chē)的挑戰(zhàn)時(shí),他說(shuō):他們應(yīng)該“買(mǎi)輛二手別克(Buick)”。 ????輸家 ????瑪麗?芭拉在2025年戰(zhàn)略發(fā)布中稱,下一個(gè)十年初期,通用的全球利潤(rùn)率目標(biāo)為9-10%。她是否在借此呼應(yīng)自己的前輩杰克?史密斯?早在1990年代初,時(shí)任通用汽車(chē)CEO史密斯就制訂了一個(gè)5%的利潤(rùn)率目標(biāo),并將這一目標(biāo)維持到其任期結(jié)束的2000年。需要提醒芭拉的是:通用從來(lái)就沒(méi)有真正接近過(guò)這個(gè)目標(biāo),而且已經(jīng)被史密斯的繼任者悄無(wú)聲息地放棄了。(財(cái)富中文網(wǎng)) ????譯者:清遠(yuǎn) |
????Year-end awards ????Winners ????Ford, General Motors, Toyota, and Volkswagen Group each placed three entries on the short list for North American Car and Truck of the year honors. The awards, voted by a jury of 50 automotive journalists (of which I was a charter member), have gained in importance in recent years and are fiercely contested. ????Losers ????GM, Toyota, VW, and every other automaker on the short list, none of whom stands a chance this year against Ford. Its entries are Mustang and F-150, both of which have been redesigned for 2015 and are adored by the motoring press. You could skip the voting and engrave the winners’ trophies today with the names of these two hometown favorites. ????Historic echoes ????Winner ????Detlev von Platen, CEO of Porsche Cars North America, was channeling former GM CEO Roger Smith at the Paris auto show recently. When asked whether Porsche would develop a more affordable entry-level car, von Platen replied, “Our entry model is our pre-owned program.” His comment recalled Smith’s memorable advice to American consumers in 1988 when asked how they should react to low-priced Japanese imports. Said Smith: They should “buy a used Buick” “ ????Loser ????Was Mary Barra channeling former boss, GM CEO Jack Smith, when she announced a global profit goal of 9-10% percent early next decade in her 2025 strategy announcement? Back in the early 1990s, Smith set a five percent profit margin goal and maintained it until his term ended in 2000. Note to Barra: GM never came close to reaching the target, and Smith’s successor quietly dropped it. |
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