????本周，阿里巴巴（Alibaba）董事長(zhǎng)馬云沐浴著美國(guó)南加州的燦爛陽(yáng)光，馬不停蹄地會(huì)晤好萊塢的公司高管們，希望能購(gòu)得更多可供手機(jī)和平板電腦播放的內(nèi)容。

????為了擴(kuò)建阿里巴巴的流媒體服務(wù)，馬云正在物色影視節(jié)目資源。據(jù)彭博新聞社（Bloomberg News）報(bào)道，阿里巴巴九月份在美國(guó)上市之后，手握250億美元現(xiàn)金的馬云再度造訪美國(guó)，計(jì)劃本周與多家公司進(jìn)行會(huì)談，其中包括獅門(mén)影業(yè)（Lions Gate Entertainment）、迪士尼（Walt Disney）、21世紀(jì)?？怂梗═wenty-First Century Fox）等。

????周一，在《華爾街日?qǐng)?bào)》主辦的WSJDLive全球技術(shù)大會(huì)上，馬云表示：“我來(lái)的目的就是尋找合作伙伴。”他還指出，中國(guó)很快就會(huì)成為全球規(guī)模最大的電影市場(chǎng)。

????隨著中國(guó)中產(chǎn)階級(jí)人數(shù)的不斷增長(zhǎng)，影視行業(yè)蓬勃發(fā)展。加州大學(xué)洛杉磯分校（UCLA）助理教授克里斯多夫?斯賓瑟認(rèn)為，中國(guó)的流媒體行業(yè)將跟上這股熱潮，在三到五年內(nèi)發(fā)展為一個(gè)非常繁榮的市場(chǎng)，阿里巴巴已經(jīng)搶占了一個(gè)有利位置。

????在眾多業(yè)務(wù)中，阿里巴巴持續(xù)不斷地對(duì)媒體投入巨資，比如與華數(shù)傳媒（Wasu Media）合作推出其首款電視機(jī)頂盒，以及以12.2億美元入股優(yōu)酷土豆（Youku Tudou）。今年3月，阿里巴巴還以8.04億美元購(gòu)得文化中國(guó)傳播集團(tuán)（ChinaVision Media Group）60%的股份，并將其更名為阿里巴巴影業(yè)集團(tuán)（Alibaba Pictures Group）。

????自3月份以來(lái)，阿里巴巴對(duì)娛樂(lè)行業(yè)的投資總額已超過(guò)30億美元。在本周馬云及其顧問(wèn)團(tuán)隊(duì)與影業(yè)巨頭會(huì)談之后，這一數(shù)字很可能會(huì)繼續(xù)上升。

????“對(duì)阿里巴巴而言，此舉意義深遠(yuǎn)，而原因有很多，”斯賓瑟在接受Bloomberg West采訪時(shí)指出：“首先，他們已經(jīng)擁有巨大的在線平臺(tái)，并希望將這個(gè)平臺(tái)繼續(xù)做大。他們可以采用的首要方式就是獲取內(nèi)容，而好萊塢是國(guó)際化內(nèi)容云集的地方?！?/p>

????盡管流媒體可能成為一個(gè)巨大的市場(chǎng)，但短期來(lái)說(shuō)，它面臨政府管制的挑戰(zhàn)。最近幾個(gè)月，中國(guó)官方已經(jīng)在試圖控制外國(guó)媒體內(nèi)容。4月份，政府下令關(guān)停視頻網(wǎng)站上的4個(gè)美國(guó)節(jié)目；9月份，官方限定中國(guó)各流媒體服務(wù)提供的外國(guó)電視節(jié)目?jī)?nèi)容不能超過(guò)其總量的30%。

????對(duì)于好萊塢影視公司而言，合作的好處很大。由于受到中國(guó)政府方面的限制，他們正努力打通影視內(nèi)容分發(fā)渠道。

????目前，阿里巴巴已經(jīng)和部分媒體公司簽訂了內(nèi)容分發(fā)協(xié)議。迪斯尼與優(yōu)酷土豆簽約，在中國(guó)推廣《美國(guó)隊(duì)長(zhǎng)2：冬季戰(zhàn)士》；而獅門(mén)影業(yè)則在7月份與阿里巴巴達(dá)成了一份協(xié)議，將在中國(guó)合作推出流媒體服務(wù)。

????“與三年前相比，現(xiàn)在要在中國(guó)分發(fā)一部電影相對(duì)容易些?！彼官e瑟說(shuō)，“不過(guò)依然挑戰(zhàn)重重。如果你希望在這個(gè)全球第二大市場(chǎng)拓展生意，那么建立關(guān)鍵的戰(zhàn)略合作關(guān)系非常重要?！?/p>

????身為億萬(wàn)富豪的阿里巴巴首席執(zhí)行官馬云相信，中國(guó)需要好萊塢一流的文化產(chǎn)品，而好萊塢也已成為他獲取靈感的一大源泉。此外，馬云相信，娛樂(lè)業(yè)還有助于培養(yǎng)人才，教會(huì)人們一些有用的技能。例如，他認(rèn)為惠特尼?休斯頓在《保鏢》（The Bodyguard）中的精彩演出就讓他領(lǐng)會(huì)到了如何去發(fā)表演講。

????“我從電影當(dāng)中學(xué)到了很多東西?！彼f(shuō)，“我們總是擔(dān)心在物質(zhì)上豐富以后出現(xiàn)精神貧乏，而電影是改變中國(guó)年輕人行為最好的方式?！保ㄘ?cái)富中文網(wǎng)）

????Alibaba CEO Jack Ma is soaking up the southern California sunshine this week as he meets with Hollywood executives in a bid to acquire more content for phones and tablets.

????Ma is hunting for movies and television shows to help build out Alibaba’s streaming media offerings. He comes armed with $25 billion cash following Alibaba’s initial public offering in September and has a slate of meetings scheduled over this week with the likes of Lions Gate Entertainment LGF -0.36% , Walt Disney DIS 1.67% , Twenty-First Century Fox FOXA 1.60% and others, reported Bloomberg News.

????“I want to come here looking for partners,” Ma said Monday at the WSJDLive conference, adding that China will soon become the world’s largest movie market.

????With the growing middle class in China, the theatrical business is booming and expanding. Streaming will grow along with that and could become a viable market there in about 3 to 5 years–and Alibaba is in a position to take advantage of that, said Christopher Spicer, an assistant professor at UCLA.

????Alibaba has been investing in media ventures (among many other disparate businesses), including its first set-top box in collaboration with Wasu Media and a $1.22 billion investment in online video site Youku Tudou. The company also paid $804 million in March for a 60% stake in ChinaVision Media Group, which was renamed Alibaba Pictures Group.

????Since March, Alibaba BABA 1.93% has committed more than $3 billion toward its entertainment initiatives. That number could continue to grow as Ma and a team of advisors meet with studio execs this week.

????“It could be huge for them for a number of reasons,” Spicer told Bloomberg West. “Primarily, they have a huge online platform, and they’re looking to grow that platform. The primary way they can do that is to acquire content, and international content is located here in Hollywood.”

????While streaming could become a strong market, it faces governmental challenges in the near term. Over recent months Chinese officials have tried to control foreign-media content. In April, they ordered 4 U.S. shows off video-streaming sites, and then in September, officials limited the number of foreign TV shows to no more than 30% of total content on Chinese streaming services.

????A tie-up could be very beneficial for studios, which have struggled to get movies and TV shows distributed due to these governmental restrictions.

????Alibaba has already inked distribution deals with some media companies. Disney signed on with Youku Tudou to market “Captian America: The Winter Soldier” locally, and Lions Gate signed a deal in July to launch a streaming service in China.

????“It’s easier to get a film distributed in China now than it was three years ago,” said Spicer. “But, it’s still challenging, and it’s important to have key strategic relationships if you want to be in China and grow your business in the second largest market in the world.”

????The billionaire Alibaba CEO believes China needs Hollywood’s top-rated cultural products, and Hollywood has proved a source of constant inspiration for him. In addition, Ma believes that entertainment might help teach skills needed to develop talent. For instance, Ma credited Whitney Houston’s performance in The Bodyguard as providing him implicit lessons on how to give a speech.

????“I learn a lot of things from movies,” he said. “We worry about people with deep pockets but shallow minds, so movies are the best way to change Chinese young people’s behavior.”