????此文章是與《Money》雜志的合作內(nèi)容。原文可見(jiàn)于Money.com網(wǎng)站。

????如今的營(yíng)銷策略，可不再是由一群“廣告狂人”在煙霧繚繞的小房間里空想出來(lái)的。商家用來(lái)引誘你購(gòu)買商品的手段，已經(jīng)變得前所未有的隱蔽復(fù)雜。營(yíng)銷人員甚至?xí)蒙窠?jīng)學(xué)理論來(lái)設(shè)計(jì)產(chǎn)品包裝，以此喚起你最深層的渴望（比如消費(fèi)者可能會(huì)很喜歡吃完膨化食品后手指上殘留的奶酪屑）。

????如今，商家不再是簡(jiǎn)單地設(shè)計(jì)消費(fèi)體驗(yàn)，而是精心營(yíng)造氛圍。他們會(huì)根據(jù)調(diào)研結(jié)果來(lái)決定讓你看到什么廣告，在店里聞到什么氣味，聽(tīng)到什么聲音，甚至連售貨員仿佛無(wú)意觸碰你手臂的動(dòng)作都暗含玄機(jī)。這并不都是高端的大腦科學(xué)，以下是公司用來(lái)勾引你多買東西的一些花招。

????1.他們會(huì)讓你懷舊?！?/strong>廣告狂人》的主角唐?德雷柏在設(shè)計(jì)柯達(dá)（Kodak）營(yíng)銷提案時(shí)描繪了一個(gè)感人的情景。但你每天在廣告中看到的大量家人、寵物和曇花一現(xiàn)的童年時(shí)光，可不單是觸動(dòng)你心弦的伎倆。最新研究表明，這種懷舊會(huì)讓人們不那么在意金錢，并愿意花費(fèi)更多來(lái)購(gòu)物。

????This post is published in partnership with Money. The original can be found at Money.com

????Today’s marketing strategies aren’t dreamed up in smoky rooms full of Mad Men. The tools companies employ to get you to buy their stuff have grown ever more sophisticated, with marketers even using neural measurements to design product packaging and appeal to your deepest desires (to be covered in Cheetos dust, apparently).

????Consumer experience these days is not simply designed; it’s engineered. Research determines the ads you see, the scents and sounds you encounter in stores, even the way a salesperson might casually touch your arm. It’s not all high-tech brain science, but here are some of the tricks companies use to entice you to spend more.

????1. They make you nostalgic.Don Draper was on to something with his sentimental pitch for a Kodak campaign. But the abundance of families, puppies, and childhood ephemera in the ads you see every day is more than a simple ploy to tug on your heartstrings. Recent research shows nostalgia makes people value money less and feel willing to pay more for purchases.

????2. They sic rude salespeople on you.At high-end stores like Gucci, customers are actually more inclined to buy expensive products after a salesperson has acted snottily to them, a new study found. This effect—which doesn’t work with mass-market brands, only luxury—seems to have something to do with the desire to be part of an in crowd. To paraphrase Groucho Marx, you’re more likely to want to belong to a club that doesn’t want you as a member.

????3. They use smaller packaging to get you to buy bigger.You’d think that it would be easier to buy and drink less soda and beer if you stick to the cute new mini-cans that seem to be all the rage these days. But research shows buying multi-packs of those small sizes can actually lead people to consume more overall.

????4. They get you lost and confused.It’s not an accident that grocery stores are often laid out unintuitively. Losing focus makes people spend more on impulse purchases, says expert Martin Lindstrom, who has conducted studies on marketing strategies. Getting interrupted during shopping also makes you less price-sensitive, according to research co-authored by marketing professor Wendy Liu at UC San Diego. That’s because when you return to look at products after a distraction, you have a false sense of having already vetted them, she says.

????5. They mimic your gestures—and get women to touch you.A woman’s touch—but not a man’s—makes people of either sex looser with their money, so when that saleswoman touches your shoulder, you may unwittingly end up spending more. Additionally, research shows that if a salesperson of either sex imitates your gesticulations, you are more likely to buy what he or she is selling.

????6. They get you to handle the merchandise.Consumers are willing to pay at least 40% more for mugs and DVDs—and 60% more for snacks—that are physically present than for the same products displayed in photographs or described in text, according to a Caltech study. And other research shows your willingness to pay more increases as you spend more time looking at and holding objects.