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智能手機(jī)銷量:三星下跌,蘋果上升,小米爆炸式增長(zhǎng)

智能手機(jī)銷量:三星下跌,蘋果上升,小米爆炸式增長(zhǎng)

? Philip Elmer-DeWitt 2014年12月18日
低價(jià)智能手機(jī)橫掃發(fā)展中國(guó)家,成為第三季度的大贏家。

????市場(chǎng)研究機(jī)構(gòu)高德納(Gartner)的最新報(bào)告顯示,今年7-9月份,發(fā)展中國(guó)家是全球手機(jī)市場(chǎng)中的最大亮點(diǎn)。

????隨著傳統(tǒng)手機(jī)和智能手機(jī)之間價(jià)格差異迅速縮小,似乎所有人都在更新?lián)Q代。高德納指出,東歐、中東和非洲市場(chǎng)第三季度出現(xiàn)了歷史上最高的增速,智能手機(jī)銷量同比增幅幾乎達(dá)到50%。

????盡管三星(Samsung)和蘋果公司(Apple)兩家仍然銷量最大,小米奮起直追,這個(gè)季度是屬于“其他手機(jī)制造商”的,這些廠商目前占整個(gè)手機(jī)市場(chǎng)銷量的38%,在智能手機(jī)市場(chǎng)中的份額為47.5%。

????高德納研究部門負(fù)責(zé)人羅伯塔?科扎預(yù)計(jì),3年內(nèi)智能手機(jī)的比重將達(dá)到90%。

????在這份報(bào)告中,高德納對(duì)三家最受關(guān)注的公司描述如下:

????三星:2014年第三季度,三星功能手機(jī)和智能手機(jī)銷量雙雙下跌,在這兩個(gè)市場(chǎng)均出現(xiàn)份額流失。跌幅最大的是功能手機(jī),同比下降了10.8%。三星智能手機(jī)的下跌主要出現(xiàn)在西歐和亞洲市場(chǎng)。作為三星最大的市場(chǎng),中國(guó)的三星智能手機(jī)銷量下滑了28.6%。

????蘋果:2014年第三季度,iPhone銷量上升26%。通過首次推出的兩款大屏幕手機(jī),iPhone 6和iPhone 6 Plus,蘋果成功地在與使用安卓(Android)系統(tǒng)的對(duì)手的競(jìng)爭(zhēng)中扳回一局。高德納預(yù)計(jì)蘋果將迎來歷史上最高的第四季度銷量,原因是這兩款大屏幕手機(jī)上市以來一直供不應(yīng)求。

????小米:小米首次躋身五大智能手機(jī)廠商之列。第三季度小米實(shí)現(xiàn)最快增速。在國(guó)內(nèi)市場(chǎng)336%的增長(zhǎng)率使得小米成為中國(guó)市場(chǎng)龍頭。

????下表為高德納統(tǒng)計(jì)的智能手機(jī)數(shù)據(jù)。

????The real action in the July to September quarter, according to Gartner’s latest report, was in developing markets.

????With the price differential between dumb phones and smart rapidly shrinking, whole populations seem to be trading up. Eastern Europe, the Middle East and Africa recorded their highest growths ever in Q3, according to Gartner, with sales of smartphones growing almost 50% year-over-year.

????So although Samsung and Apple are still the biggest single vendors, with Xiaomi coming on strong, the quarter goes to “others,” which now accounts for 38% of total mobile phone sales and 47.5% of smartphones.

????Within three years, Gartner’s Roberta Cozza predicts, nine out of 10 phones will be smartphones.

????What Gartner’s report had to say about the three most closely watched companies:

????Samsung:Sales of Samsung’s feature phones and smartphones declined in the third quarter of 2014, and Samsung lost market share in both markets. Samsung’s deepest decline came from feature phones, which decreased by 10.8 percent year-over-year. Demand for Samsung’s smartphones weakened mostly in Western Europe and Asia. Samsung’s smartphone sales declined 28.6 percent in China, the biggest market for Samsung.

????Apple:Sales of iPhones grew 26 percent in the third quarter of 2014. With the introduction of two large-screen phones for the first time, the iPhone 6 and iPhone 6 Plus, Apple managed to neutralize the advantage of Android competitors. Gartner expects Apple to experience its biggest ever fourth-quarter sales, with both of its large-screen phones seeing demand exceed supply since their launch.

????Xiaomi:Xiaomi made its debut among the top-five smarpthone vendors. It experienced the highest growth of the quarter, with an increase of 336 percent driven by strong performance in China where it became market leader.

????Below: Gartner’s smartphone spreadsheet.

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