2015年創(chuàng)業(yè)者必讀的八本書
|
????本文為與《創(chuàng)業(yè)者》雜志的合作內(nèi)容。下文最初發(fā)表于Entrepreneur.com網(wǎng)站。 ????我父親總跟我說(shuō)，現(xiàn)在的“你”和20年后的“你”的區(qū)別在于：去過(guò)的地方和見(jiàn)過(guò)的人。我會(huì)補(bǔ)充上禿頂和白發(fā)，雖然這兩項(xiàng)聽(tīng)起來(lái)一點(diǎn)都不酷。 ????他說(shuō)得非常正確。不論是面對(duì)面地接觸，還是閱讀他或她寫過(guò)的書，我們遇到的人都將成為一個(gè)支點(diǎn)，促進(jìn)我們學(xué)習(xí)，促使我們成長(zhǎng)。 ????一月份是制訂新年決心和個(gè)人“關(guān)鍵決定”的好時(shí)間，所以我也想在新年來(lái)臨之際，為所有創(chuàng)業(yè)者推薦他們?cè)?015年務(wù)必要拜讀的八本書： ????1. 《創(chuàng)業(yè)劇本：創(chuàng)業(yè)者實(shí)現(xiàn)公司快速增長(zhǎng)的秘密》，作者：戴維?基德?tīng)?/strong> ????顧名思義，如果你在尋找創(chuàng)業(yè)者的經(jīng)驗(yàn)教訓(xùn)，本書是最合適的選擇。書中分享了41位創(chuàng)始人對(duì)創(chuàng)業(yè)的見(jiàn)解，從領(lǐng)導(dǎo)力到如何找到利基市場(chǎng)，這本書幾乎涵蓋了所有與創(chuàng)業(yè)有關(guān)的話題。 ????2. 《創(chuàng)意公司:克服阻攔靈感的隱形力量》，作者：艾德?卡特姆 ????這本書不僅適合創(chuàng)業(yè)者，也是任何一位商界領(lǐng)袖的必讀書。本書就如何創(chuàng)造、推動(dòng)和保持創(chuàng)新文化，以及如何推動(dòng)公司嘗試其他公司沒(méi)有做過(guò)的事情等問(wèn)題，提出了許多極具價(jià)值的見(jiàn)解。這些都是只有CEO才會(huì)知道的寶貴經(jīng)驗(yàn)。 ????3. 《真北》，作者：比爾?喬治與彼得?西姆斯 ????這是一本探討個(gè)人領(lǐng)導(dǎo)力愿景、價(jià)值與動(dòng)機(jī)的大作。兩位作者就促使一個(gè)人成為真正領(lǐng)袖的因素有哪些這一問(wèn)題，調(diào)查了125位男性和女性領(lǐng)導(dǎo)者的看法，答案可能讓你意外。這本書附贈(zèng)的個(gè)人領(lǐng)導(dǎo)力開發(fā)手冊(cè)，也同樣值得留意。該手冊(cè)可以作為個(gè)人指南，幫助創(chuàng)業(yè)者培養(yǎng)真正的領(lǐng)導(dǎo)力。 ????4. 《從零到一：創(chuàng)業(yè)筆記之如何打造未來(lái)》，作者：彼得?泰爾 ????從書中節(jié)選的這句話可以概括全書的理念：“做其他人已經(jīng)知道如何做的事情，會(huì)將世界從1帶到n，只會(huì)增加更多類似的東西。而創(chuàng)新則是從0到1的過(guò)程。” ????這本暢銷書主要面對(duì)的是創(chuàng)業(yè)者，書中對(duì)于創(chuàng)業(yè)之前需要考慮和應(yīng)該避免的問(wèn)題，提供了許多寶貴的意見(jiàn)。此外，作者還描述了自己的商業(yè)理念，可以幫助讀者產(chǎn)生一些之前未曾想到的新想法。 ????5. 《商業(yè)創(chuàng)意全攻略》，作者：邁克爾?米哈爾科 ????創(chuàng)造力是可以培養(yǎng)的，與其他能力一樣，可以通過(guò)學(xué)習(xí)加以掌握，并不斷增強(qiáng)，在這本創(chuàng)意“圣經(jīng)”中，作者意在教會(huì)讀者如何培養(yǎng)創(chuàng)造力。畢竟，只有具備創(chuàng)造力和機(jī)會(huì)，那些渴望成功的創(chuàng)業(yè)者們才能有膽量投身到創(chuàng)業(yè)當(dāng)中?！睹坠柨粕虡I(yè)創(chuàng)意全攻略》和配套的《頭腦風(fēng)暴卡片》（Thinkpad: A Brainstorming Card Deck），共提供了33種不同的練習(xí)和56張卡片，肯定能激發(fā)你的創(chuàng)造力，釋放你內(nèi)心強(qiáng)大的創(chuàng)新力量。 ????6. 《堅(jiān)不可摧：關(guān)于生存、韌性與救贖的二戰(zhàn)故事》，作者：勞拉?希倫布蘭德 ????這本書能登上亞馬遜暢銷榜榜首，并且被好萊塢改編成一部電影，是有原因的。雖然創(chuàng)業(yè)并非本書的主題，但其中所描述的個(gè)人犧牲、生存和韌性，卻對(duì)創(chuàng)業(yè)者大有裨益。讀過(guò)這本書之后，你對(duì)創(chuàng)業(yè)的觀點(diǎn)或許會(huì)發(fā)生改變，因?yàn)榧热粫械闹魅斯芬?贊佩里尼能夠克服各種挑戰(zhàn)和災(zāi)難，你也可以。 ????7. 《團(tuán)隊(duì)的團(tuán)隊(duì)：復(fù)雜世界的新交戰(zhàn)規(guī)則》，作者：斯坦?麥克里斯托爾將軍（已退役），克里斯?福賽爾，坦吐姆?考林斯和大衛(wèi)?希爾維曼 ????作為聯(lián)合特種作戰(zhàn)司令部的負(fù)責(zé)人，斯坦?麥克里斯托爾將軍（已退役）曾經(jīng)直面一群不斷變化的敵人。在這樣一個(gè)錯(cuò)綜復(fù)雜，充滿挑戰(zhàn)的世界，當(dāng)世界和競(jìng)爭(zhēng)對(duì)手都在變化的時(shí)候，你如何在能力曲線上保持領(lǐng)先？這本書將告訴你答案。 ????8. 《富足：改變?nèi)祟愇磥?lái)的4大力量》，作者：彼得?迪亞芒迪斯與史蒂芬?科特勒 ????盡管這是一本充滿幻想的圖書，但它對(duì)目前的工業(yè)與社會(huì)趨勢(shì)及其未來(lái)走向提出了一些令人深思的質(zhì)疑與擔(dān)憂。從創(chuàng)業(yè)者的角度來(lái)看，作者想象中的全球挑戰(zhàn)也可以成為商業(yè)機(jī)遇。值得注意的是，兩位作者合著的第二本書《勇敢》將在2015年2月份出版，這本書將教會(huì)今天的創(chuàng)業(yè)者們“實(shí)現(xiàn)夢(mèng)想”所需要的工具、技術(shù)和思維。 ????不論你在從事什么事業(yè)，每一本書都能讓你有所收獲?；厥走^(guò)去一年，你最喜歡的一本書和從中學(xué)到的感悟是什么？（財(cái)富中文網(wǎng)） ????譯者：劉進(jìn)龍/汪皓 ????審校：任文科 |
????This post is in partnership with Entrepreneur. The article below was originally published at Entrepreneur.com. ????My dad always used to tell me that the difference between the “you” now and the “you” 20 years from now will be the places you visit and the people you meet. I would also add baldness and gray hair to that, but they don’t sound as cool. ????He was right. Whether you meet someone in person or read a book he or she authors, people are pivot points that enable learning and foster personal growth for others. ????Since January marks the rush for New Year’s resolutions and personal “pivots,” below are eight books every entrepreneur should read in 2015: ????1. The Startup Playbook: Secrets of the Fastest-Growing Startups From Their Founding Entrepreneurs by David Kidder ????The title says it all. If you’re looking for a wide array of lessons learned and entrepreneurial experiences, this book is for you. Sharing insights from 41 different founders, The Startup Playbook covers everything from leadership lessons to finding one’s niche. ????2. Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull ????This book is a must read for any business leader, not just the entrepreneur. It is filled with valuable insights about what creates, drives and sustains an innovative culture and compels a company to attempt what no other company has done. Remarkable lessons that only a CEO would know. ????3. True North by Bill George and Peter Sims ????This is a great book to discover your personal leadership vision, values and motivations. The authors surveyed 125 men and women on what they believe makes them authentic leaders, and the answers may surprise you. Also of note is the personal leadership development portfolio handbook that accompanies the book, which is a personal guide to help you develop your authentic leadership. ????4. Zero to One: Notes Startups, or How to Build the Future by Peter Thiel ????The following excerpt sums up the concept of Theil’s book: “Doing what someone else already knows how to do takes the world from 1 to n, adding more of something familiar. But when you do something new, you go from 0 to 1.” ????This bestseller is geared specifically towards the startup community as it offers invaluable advice on what to consider and what to avoid before moving forward. Additionally, the author offers his philosophy on business, which helps the reader generate new ideas he or she may not have considered previously. ????5. ThinkerToys by Michael Michalko ????The ability to create is just that — a developable ability — that can be learned and improved upon much like any other competency, and the author does just that in this creativity “bible.” After all, creativity and opportunity are what emboldens wannabe startup founders to take the plunge into the world of debt known as entrepreneurship. ThinkerToys, and its companion Thinkpad: A Brainstorming Card Deck, offers 33 different exercises and 56 cards that will spark your creativity and inspire the innovation monster within. ????6. Unbroken: A World War II Story of Survival, Resilience, and Redemption by Laura Hillenbrand ????There’s a reason why this book is number one on Amazon and a Hollywood motion picture. While entrepreneurism isn’t quite the theme of this book, the lessons of personal sacrifice, survival and resiliency are. After reading this book your perspective on founding a startup may change because if the main character, Louie Zamperini, overcame the challenges and catastrophes he faced, then so can you. ????7. Team of Teams: New Rules of Engagement for a Complex World by Gen. (Ret.) Stan McChrystal, Chris Fussel, Tantum Collins, and David Silverman ????As head of the Joint Special Operations Command (JSOC), Gen. (Ret.) Stan McChrystal faced an enemy that was constantly changing before his very eyes. In a world of both complicated and complex challenges, how do you stay ahead of the power curve while the world and competition change? This book explains how. ????8. Abundance: The Future is Better Than You Think by Peter Diamandis and Steven Kotler ????While this book is completely visionary, it raises questions and concerns about current industrial and societal trends and where they will lead in the future. From a startup perspective, the global challenges the authors envision also serve as business opportunities. Of note, the authors have a second book entitled Bold coming out in February 2015 that will “teach today’s entrepreneurs the tools, technologies and mindsets they will need to make ‘it’ happen.” ????Every book has some takeaway that can be applied towards any endeavor. What were your favorite books and lessons from 2014? |
