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“登月隊(duì)長”解密Google X

“登月隊(duì)長”解密Google X

Miguel Helft 2015年01月22日
在這里,谷歌正在開發(fā)無人駕駛汽車、谷歌眼鏡、通過高空氣球提供上網(wǎng)服務(wù)的Loon項(xiàng)目、以及用于檢測(cè)癌癥和其他疾病的納米膠囊等。谷歌的“登月隊(duì)長”為我們介紹了該公司與眾不同的研究中心如何從事這些塑造未來的工作。

????你有一個(gè)快速評(píng)估團(tuán)隊(duì)。能介紹一下它是如何運(yùn)作的嗎?

????[就處理“登月”項(xiàng)目來說,]這就像一個(gè)統(tǒng)一體的兩端。你可以把其中一端稱為“專家”模式。它的做法是挑幾件事來做,而且從一開始就決心一干到底。你得做出正確的選擇,因?yàn)槟阋呀?jīng)下定了決心。對(duì)于另一端,你可以把它想象成一個(gè)“漏斗”。在漏斗頂部有大量的項(xiàng)目,我們并不打算去特別認(rèn)真地對(duì)待,而且我們也希望在排除這些項(xiàng)目時(shí)投入較少的精力;然而,越接近漏斗底部,排除就越費(fèi)力。

????這個(gè)團(tuán)隊(duì)大約有八個(gè)人,他們大都博學(xué)多才,而且在眾多領(lǐng)域都頗有建樹。他們更愿意動(dòng)手參與,因此制作原始模型對(duì)他們來說不是什么難事。該團(tuán)隊(duì)的負(fù)責(zé)人是里奇?德沃爾。他們的工作方式類似于室內(nèi)合奏——當(dāng)有人在從事某一項(xiàng)目時(shí),其他人都會(huì)為其提供一臂之力。

????里奇?德沃爾還負(fù)責(zé)我們的Design Kitchen項(xiàng)目,這是個(gè)加強(qiáng)版的技術(shù)工作室。它能迅速制作出原始模型,因此讓里奇同時(shí)掌管Design Kitchen和Google X是合情合理的。

????有了拉里?佩奇,你也就有了自己的專家。

????我們有兩位專家,不是嗎?我們非常幸運(yùn),作為這個(gè)星球上公認(rèn)的專家,拉里和謝爾蓋都在這兒。有時(shí)候他們會(huì)說:“在這個(gè)問題上要相信我。”而這確實(shí)能幫我們省略一部分“漏斗”工作。但這并不意味在其他時(shí)候我們不開展這項(xiàng)工作。

????有辦法讓這項(xiàng)工作成為制度或者擴(kuò)大規(guī)模嗎?它的規(guī)模能有多大?

????很明顯,我們已經(jīng)擴(kuò)大了規(guī)模,因?yàn)楹蛢赡昵跋啾?,現(xiàn)在我們這里進(jìn)行的項(xiàng)目要多得多。我確實(shí)相信,建立一個(gè)創(chuàng)新工廠,也就是“登月”工廠,是可行的。這并不是說到現(xiàn)在為止我們的工作已趨于完美,但我真的認(rèn)為它是可行的。(財(cái)富中文網(wǎng))

????譯者:Charlie

????審稿:李翔

??? You have a rapid-eval team. Can you talk a little bit about how it works?

??? There are two ends of a continuum [for tackling moon shots]. On one end of the continuum—you could just call this the “savant” model—you pick a small number of things to do, and you’re determined to do them from the beginning, and you’d better be right because you decided you’re going to do them. On the other end of the spectrum—you could think of this as the “funnel” perspective—at the beginning you have a huge number of things that you’re not taking very seriously and that you’re hoping to throw out with relatively little work. And the farther you get into the funnel, the more work it may take to throw out something.

??? So this is a team of maybe eight or so polymaths who are exceptionally bright over a broad range. They tend to be makers, so they are not uncomfortable prototyping. They’re run by a guy named Rich DeVaul. They act in a fairly chamber music-like way, where for each thing that someone is working on, everyone else will just pitch in.

??? And then Rich DeVaul also runs the Design Kitchen for us, which is sort of a tech shop on steroids. It’s a rapid prototyping facility, and it makes sense that these two things are together.

??? With Larry Page, you’ve got your savant, too.

??? Well, we have both, right? We are very fortunate to be in a situation where two of the planet’s recognized savants, Larry and Sergey, are here. There are times when they say, “Trust me on this one.” And that does skip parts of the funnel process. But that doesn’t mean that we aren’t otherwise driving the funnel process.

??? Is there a way to institutionalize or scale this process? How far can it scale?

??? We clearly have scaled in the sense that there’s a lot more going on here than there was two years ago. I do believe that making a factory for innovation, a moon-shot factory, is possible. I’m not saying that we’ve done a perfect job here so far, but I do think that that’s possible.

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