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打車軟件的未來:定位、招車、車到、里面沒有駕駛員?

打車軟件的未來:定位、招車、車到、里面沒有駕駛員?

Tom Huddleston, Jr. 2015年02月06日
打車服務市場風云再起。據(jù)報道,谷歌正在開發(fā)一款與無人駕駛汽車相結(jié)合的打車服務。一旦面向公眾開放,它將與Uber展開正面交鋒。與此同時,Uber也計劃開發(fā)自己的無人駕駛汽車,它將使Uber可以不用與出租車司機分賬。好戲即將上演。

????據(jù)彭博社本周報道,谷歌正在開發(fā)一款最終有可能將依賴無人駕駛汽車的打車服務。這一項目將讓這家科技巨頭與Uber正面交鋒,后者僅用了幾年時間就攫取了出租車行業(yè)的一大塊市場蛋糕。

????目前尚無消息顯示,谷歌的打車服務將在什么時候面向公眾開放,不過據(jù)彭博社報道,谷歌目前正在向其內(nèi)部員工測試該服務。

????2013年,谷歌旗下風投機構Google Ventures領銜的財團向Uber投入巨額資金,使得這家打車服務商的估值達到35億美元,此后的幾輪融資更使它的估值達到400億美元以上。兩年后的今天,谷歌決定親自上陣,挺進這一市場。

????據(jù)彭博社引述匿名人士的消息,由于擔心這家科技巨擘的潛在攻勢,Uber正在考慮將谷歌公司首席法務官大衛(wèi)?德拉蒙德請出董事會。德拉蒙德從2013年起開始擔任Uber的董事會成員。

????另據(jù)TechCrunch報道,與此同時,Uber也計劃開發(fā)自己的無人駕駛汽車技術,該公司目前正在匹茲堡市建立一個研究技構,探索該創(chuàng)意的可行性。無人駕駛汽車將使Uber避免與出租車司機分享乘客的打車費用。

????谷歌和Uber都沒有立刻回應《財富》的置評請求。

????早在幾個月前,《財富》就曾預測谷歌與Uber有可能在打車服務上進入“并行道”。但這兩家科技公司也有可能面臨更大的沖突。

????人紅是非多。Uber已經(jīng)陷入一系列爭議,樹敵頗多。很多人指責它無視監(jiān)管,對抗出租車公司,一些出租車公司甚至提起訴訟,要求“封殺”這位不速之客。Uber正在與另一個打車應用Lyft爭搶顧客和司機,一直沒有停止相互公開指責。此外,也有不少乘客指責Uber司機的個人素質(zhì)有問題。比如,洛杉磯的一位女乘客本周就指控說,她通過Uber找到的一名司機對她進行了性騷擾。

????換句話說,對于Uber而言,與谷歌對抗只是一長串戰(zhàn)役中的最近一次罷了。(財富中文網(wǎng))

????譯者:樸成奎

????審校:任文科

????Google GOOG -1.13% is developing a ride-hailing service that could eventually rely on self-driving cars, Bloomberg reported Monday. The project would put it on a collision course with Uber, which in just a few years has seized a huge chunk of the existing taxi business.

????There is no word on when a Google ride-sharing service would become available to the general public, though Bloomberg reported that the company is testing a version of the service with its employees.

????Google’s potential move into the market comes two years after its venture capital arm, Google Ventures, led a massive 2013 investment in Uber that valued it around $3.5 billion. Subsequent funding rounds have valued Uber at more than $40 billion.

????Concerned about Google’s possible entry, Uber is considering removing Google’s chief legal officer, David Drummond, from its board of directors, according to Bloomberg, which cited anonymous sources. Drummond has been a board member since 2013.

????Meanwhile, Uber is moving forward with plans to develop its own driverless vehicle technology and is building a research facility in Pittsburgh to explore the idea, TechCrunch reported. Autonomous cars would let Uber avoid having to share money from passengers with drivers.

????Google and Uber did not immediately respond to requests for comment.

????A few months ago, Fortune wondered if Google and ride-sharing startup Uber might be on “a collision course” over dueling on-demand delivery services. But the two tech companies could be headed for an even bigger clash.

????Uber has already made more than its share of enemies in a series of controversies including by ignoring regulators and taking on taxi companies, some of which have sued to stop the newcomer. Uber and ride-hailing service rival Lyft have exchanged public accusations while competing for customers and drivers. A number of passengers have also accused Uber drivers of questionable conduct, including a woman in Los Angeles who accused her Uber driver of sexually assaulting her this week.

????In other words, a battle with Google would only be the latest conflict for Uber.

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