????本田發(fā)生一系列質(zhì)量和效益問(wèn)題后，公司社長(zhǎng)伊東孝紳被質(zhì)疑在領(lǐng)導(dǎo)這家日本汽車巨頭前進(jìn)時(shí)是否走得過(guò)快、過(guò)猛，2009年上任的他日前公布將卸任。

????伊東孝紳的下課只是本田領(lǐng)導(dǎo)層重組的一部分。該公司將在全球范圍內(nèi)更換數(shù)名重要高管。61歲的伊東對(duì)記者表示：“我認(rèn)為此時(shí)此刻本田應(yīng)該在全球范圍內(nèi)提高效率、改善業(yè)績(jī)?！?/p>

????美國(guó)是本田最重要的市場(chǎng)，在這一市場(chǎng)失去增長(zhǎng)動(dòng)力可能是該公司最頭疼的問(wèn)題。因此，在本次管理層調(diào)整中，本田北美公司董事長(zhǎng)巖村哲夫?qū)⑿度危詫⑹潜咎锒聲?huì)成員。同時(shí)，本田北美公司將不再任命新的董事長(zhǎng)，總裁山田卓司將承擔(dān)起巖村的職責(zé)。

????55歲的八鄉(xiāng)隆弘將于6月份接替伊東孝紳，成為本田的新社長(zhǎng)。工程師出身的八鄉(xiāng)隆弘目前是本田中國(guó)公司研發(fā)部門高管。61歲的伊東將繼續(xù)擔(dān)任公司顧問(wèn)。

????本田的股東和基金經(jīng)理們可能在本次人事更迭中發(fā)揮了一些作用。在過(guò)去五年，本田股票的回報(bào)率已回升至27%，但仍遠(yuǎn)低于日經(jīng)225指數(shù)82%的回報(bào)率。日產(chǎn)和豐田股票的同期回報(bào)率分別為66%和146%。

????本田北美公司曾經(jīng)在美成為一種現(xiàn)象，樹立了客戶滿意度的標(biāo)桿?，F(xiàn)在，該公司卻以可靠、乏味、缺乏識(shí)別度的車型為人所知。正當(dāng)歐美汽車廠商改進(jìn)產(chǎn)品之際，本田相對(duì)于美國(guó)本土車企的質(zhì)量?jī)?yōu)勢(shì)正在縮小，甚至已經(jīng)蕩然無(wú)存。

????最近本田開始采取措施，以便使自己的風(fēng)格和設(shè)計(jì)更加打動(dòng)人心，這方面的代表就是定于今年夏天推出的跨界車——新領(lǐng)航員（Pilot），它將一改往日四四方方、實(shí)用至上的面貌。同時(shí)，本田還將推出新款謳歌NSX超級(jí)跑車。這是該公司宣布2015年為“本田之年”后在美國(guó)采取的一項(xiàng)措施，目的是彰顯產(chǎn)品的改良和創(chuàng)新。

????去年10月份以來(lái)，本田已經(jīng)因?yàn)橘|(zhì)量問(wèn)題五次召回次緊湊型飛度混合動(dòng)力轎車，給該公司蒙上了一層陰影。此外，由于高田公司生產(chǎn)的安全氣囊已造成六人死亡，本田召回了大量配備相關(guān)氣囊的產(chǎn)品，并為賠償損失預(yù)留了數(shù)億美元資金。

????伊東孝紳曾公開承認(rèn)，飛度的質(zhì)量問(wèn)題可能和該車型的銷售目標(biāo)過(guò)高有關(guān)。同時(shí)，去年本田的美國(guó)市場(chǎng)份額出現(xiàn)下降，而本國(guó)主要競(jìng)爭(zhēng)對(duì)手豐田和日產(chǎn)的美國(guó)市場(chǎng)份額卻雙雙上升。和豐田一樣，本田已經(jīng)調(diào)整了運(yùn)營(yíng)結(jié)構(gòu)，將更多權(quán)力和責(zé)任從日本分散到世界各地的區(qū)域運(yùn)營(yíng)中心。

????據(jù)報(bào)道，八鄉(xiāng)隆弘是一位經(jīng)驗(yàn)豐富的高管，曾參與奧德賽微型客車和CR-V跨界車的開發(fā)工作，這次的新任命意味著他連跳幾級(jí)，升入本田最高領(lǐng)導(dǎo)層。（財(cái)富中文網(wǎng)）

????譯者：Charlie

????審校：Sissi

????Honda’s chief executive since 2009 is out following a series of quality and efficiency problems that called into question whether he might have been pushed the Japanese automaker too hard and fast.

????The removal of Takanobu Ito from the top post was part of a broad management shakeup, in which several key executives worldwide will be replaced in senior posts. “I felt this was the right timing for us to boost efficiency and results globally,” Ito, 61, told reporters.

????The company’s loss of momentum in the U.S., its most important market, may be its biggest headache. Accordingly, the latest shakeup includes the departure of Tetsuo Iwamura as chairman of the American Honda Motor Company. He will remain a director of Honda – but no new chairman will replace him. Instead, Takuji Yamada, president of American Honda, will assume his duties.

????Ito will be replaced in June by Takahiro Hachigo, 55, an engineer who currently serves in a senior post in Honda’s research and development arm in China. Ito, 61, will continue to serve as an adviser to the company.

????Honda shareholders and fund managers may have played a part in the change. In the past five years, Honda shares have returned 27% to holders, lagging well behind the Nikkei 225 Index, which returned 82%. Nissan shares returned 66%; Toyota shares 146%.

????American Honda, once a phenomenon in the U.S. that set standards for customer satisfaction, has become known for reliable, unexciting models that lack distinctiveness. Their lead in quality over models built by Detroit, meanwhile, has narrowed or disappeared as U.S. and European automakers have improved their offerings.

????Lately, Honda has taken steps to make their styling and design more expressive, as evidenced by a new Pilot crossover that will appear this summer. The new Pilot is a departure from its boxy, utilitarian predecessors. Honda also introduced a new Acura NSX supercar, another step in what the automaker is calling “The Year of Honda” in the U.S., in an attempt to highlight improvements and innovations.

????The automaker has been under a cloud due to quality problems with its Fit hybrid subcompact, which was recalled five times as of last October. Honda also set aside hundreds of millions of dollars to cover expected damages due to mass recalls of its cars equipped with Takata Corp. air bags that have been linked to six deaths.

????Ito has conceded publicly that quality problems with Fit may have a connection to sales targets for the model that were too aggressive. Meanwhile, Honda lost market share last year in the U.S., as its top Japanese rivals, Toyota and Nissan gained. Like Toyota, Honda has been reorganizing operations to move more authority and responsibility from Japan to regional centers around the world.

????Hachigo, described as a broadly experienced executive, jumped several levels in executive rank to his new job. He had worked on development of the Odyssey minivan and CR-V crossover.