????據(jù)官方消息顯示：蘋果計(jì)劃把最華麗的那款智能手表的起步價(jià)定在1萬(wàn)美元。

????盡管這個(gè)新推出的腕上電腦系列也有349美元的普通款，但《財(cái)富》不禁注意到，蘋果正舉步邁入由博柏利、路易?威登和勞力士等老牌奢侈品牌主導(dǎo)的高價(jià)手表圈。實(shí)際上，價(jià)格動(dòng)輒超過(guò)1萬(wàn)美元的手表相當(dāng)普遍。在內(nèi)曼?馬庫(kù)斯等高端商店的玻璃陳列柜里，許多奢侈品牌手表都在相互競(jìng)爭(zhēng)。

????之前就有人猜測(cè)，蘋果會(huì)試圖利用高價(jià)手表參與奢侈品市場(chǎng)的爭(zhēng)奪，而本周一舊金山的蘋果發(fā)布會(huì)則坐實(shí)了這一推斷。蘋果在周一展示的高端手表共有8款，價(jià)位從1萬(wàn)美元至1.7萬(wàn)美元不等。其中有一款售價(jià)1.7萬(wàn)美元，擁有18K玫瑰金表殼和玫瑰灰表帶。你想找一款更實(shí)惠的？那試試售價(jià)1萬(wàn)美元的白色運(yùn)動(dòng)款。

????在蘋果進(jìn)軍智能手表市場(chǎng)之前，已有很多公司搶先推出此類產(chǎn)品，但多數(shù)消費(fèi)者并不買賬。根據(jù)研究公司NPD Group的調(diào)查，美國(guó)有十分之一的成年人擁有健身追蹤器，但只有2%的成年人擁有智能手表。而高昂的價(jià)格會(huì)讓蘋果手表的受眾面更加狹窄。

????以下是四款其他品牌的手表，售價(jià)也都在1萬(wàn)美元以上，而且并不具備無(wú)線上網(wǎng)功能。

????1）博柏利“英倫風(fēng)尚”限量版18K金自動(dòng)腕表——14,995美元

????這款博柏利限量版手表男女通用，每一只手表上面都有獨(dú)立編號(hào)，總共只有50只。手表為瑞士制造，擁有防反光、防劃痕和抗震的藍(lán)寶石水晶表鏡。蘋果大可從挖來(lái)的零售和在線商店高級(jí)副總裁安吉拉?阿倫德茨那里，學(xué)一點(diǎn)奢侈品的相關(guān)經(jīng)驗(yàn)，她之前曾擔(dān)任過(guò)博柏利的首席執(zhí)行官。

????2）路易?威登Tambour——10,200美元

????這家奢侈品牌的Tambour系列瑞士手表專為男士打造。它擁有不銹鋼表殼和“黑色金屬基復(fù)合材料的表圈”，以及不銹鋼的表帶。

????3）Dolce & Gabbana DS5——37,500美元

????Dolce & Gabbana在官網(wǎng)上列出了許多手表，卻并未給出價(jià)格，上面只寫著“按需定價(jià)”。但DS5金表倒是明碼標(biāo)價(jià)了，卻相當(dāng)驚人——34,500歐元，約合37,000美元。掏這么一大筆錢，你就能獲得一款擁有“指示小時(shí)、分鐘、秒、星期、日期，以及計(jì)時(shí)”功能的手表了。絕不是吹毛求疵，但這些聽(tīng)起來(lái)和很多便宜的手表沒(méi)太多不同——最多是計(jì)時(shí)準(zhǔn)確度上有些微差異。但它的確有一些東西是便宜手表沒(méi)有的：25顆紅寶石，和炭黑鱷魚皮的表帶。

????4）勞力士Lady-Datejust——18,750美元（可能更高）

????這款手表的零售價(jià)據(jù)說(shuō)是23,850美元（勞力士并未在官網(wǎng)標(biāo)注價(jià)格），但如果你想看看有沒(méi)有打折的機(jī)會(huì)，那么在bernardwatch.com上能夠以18,750美元的價(jià)格買到它。Lady-Datejust誕生于1957年，據(jù)勞力士介紹，該表由于非凡的精度，成為了最先一批獲得精密計(jì)時(shí)表認(rèn)證的女裝腕表。（財(cái)富中文網(wǎng)）

????譯者：嚴(yán)匡正

????Well, it is official: Apple plans to charge at least$10,000 for the fanciest version of its upcoming smartwatch.

????Although the base price for the new wrist computer are $349, Fortune couldn’t help but notice that Apple is also tossing its hat into a ring of high-priced watches dominated by established luxury brands like Burberry, Louis Vuitton and Rolex.

????Watches that cost over $10,000 are actually pretty common. Many of the high-end luxury brands compete in the space as do pricy retailers like Neiman Marcus that stock them in their glass cases.

????There had been speculation that Apple could try to tackle the luxury market with exorbitantly pricy watches, and Monday’s event in San Francisco confirmed those rumors. The high-end line of watches Apple debuted Monday includes eight models ranging in cost between $10,000 to $17,000. One example is a $17,000 18-karat version with a rose gold case and a rose gray buckle. Looking for a more affordable option? Try the white sport band for $10,000.

????Apple’s move into the smartwatch market comes as a number of companies try to make inroads despite reticence by most consumers. While one in ten U.S. adults own a fitness tracker, only 2% of adults have smartwatches according to research firm NPD Group. The high-priced Apple watches will reach far fewer consumers.

????Here are four other brands selling watches that cost at least $10,000 — and they don’t have WiFi.

????1) Burberry’s 18K Gold Watch — $14,995

????This limited edition Burberry is a line of individually numbered watches for men and women, each one created in a series of 50. The watch is Swiss made, and features anti-reflective, scratch and shock-resistant sapphire crystal. Apple could learn a thing or two about luxury from one of its own top leaders: Angela Ahrendts, senior vice president of retail and online stores, had previously served as CEO at Burberry.

????2) Louis Vuitton Tambour — $10,200

????This Swiss-made watch from the luxury brand’s Tambour collection is meant for men. It features a stainless steel case with “Black Metal Matrix Compositebezel,” as well as a stainless steel strap.

????3) Dolce & Gabbana DS5 — $37,500

????Dolce & Gabbana lists a number of watches on its website without a price tag. Rather, all it says is “prices upon request.” But the DS5 Gold’s price is listed: it is a whooping 34,500 euros, or around $37,000. For that you’ll get a watch that includes “indication of hours, minutes, seconds, day and date, and chronograph.” Not to be argumentative, but that sounds a lot like a most cheap watches – give or take a few seconds in accuracy. But here’s something cheap watches don’t have: 25 rubies and a carbon black alligator strap.

????4) Rolex Lady-Datejust — $18,750 (or possibly more)

????This watch retails for a purported $23,850 (Rolex doesn’t list prices on its website), but if you want to take your chances on a discount, a website called bernardwatch.com sells it for $18,750. The Lady-Datejust has been telling time since 1957 and according to Rolex, was one of the first ladies’ watches certified as a chronometer for its remarkable precision.