9個因過于超前而失敗的創(chuàng)業(yè)理念
????流媒體應用 ????在justin.tv之前,1996年還曾經(jīng)有一個名叫JenniCam的網(wǎng)站一度頗為流行。那只不過是一個女人在網(wǎng)絡上廣播她的生活,并收取會員每人每月15美元。(現(xiàn)在我們把它叫做電視真人秀。)2007年,Justin.tv開始向智能手機用戶提供同樣的服務。不過它并沒有像希望的那樣流行起來。Justin.tv之后的視頻應用Viddy也同樣失敗了。如今,Meerkat的廣泛成功,以及Twitter正打算收購的Periscope,都表明這個理念是有前景的。當時缺少的僅僅是更快的流媒體、更好的攝像頭,以及對視頻內容的消費欲望。 |
????Livestreaming apps ????Before Justin.tv, there was JenniCam, which launched in 1996. It was just a woman broadcasting her life for a $15 per month subscription. (Today we call that reality TV.) In 2007, Justin.tv aimed to offer the same service to smartphone users. It didn’t catch on as hoped, and Viddy, the hit video app that followed it, failed too. Today, the viral success of Meerkat, and the anticipation for Twitter’s TWTR 0.18% answer, Periscope, show that the use case is real. We just needed faster streaming, better cameras, and a greater appetite for video content first. |