????4月1日，亞馬遜發(fā)布了一鍵下單按鈕Dash Buttons，通過(guò)這款聯(lián)網(wǎng)的按鈕，消費(fèi)者可以輕松預(yù)訂某種特定貨品。而就在之前一天，該公司推出了家庭服務(wù)平臺(tái)Home Services，顧客可以按需定制安裝、維修等服務(wù)。這兩項(xiàng)業(yè)務(wù)表明，作為電子商務(wù)巨頭，亞馬遜已清楚認(rèn)識(shí)到物聯(lián)網(wǎng)將給自身業(yè)務(wù)帶來(lái)怎樣的好處，并毫不猶豫地開(kāi)始放手利用網(wǎng)絡(luò)互連來(lái)創(chuàng)造利潤(rùn)。

????Dash Buttons按鈕是亞馬遜的聲控下單設(shè)備Dash的一個(gè)衍生品，支持用戶通過(guò)語(yǔ)音下單，訂購(gòu)日雜商品，而且亞馬遜Prime會(huì)員只需輕輕一按以WiFi聯(lián)網(wǎng)的Dash Buttons，，即可訂購(gòu)某種商品。這款剛剛問(wèn)世的產(chǎn)品覆蓋了汰漬等17個(gè)品牌，只要按下相應(yīng)的按鈕，用戶就可重復(fù)下單。

????此外，亞馬遜已經(jīng)開(kāi)始大肆宣傳其開(kāi)發(fā)者項(xiàng)目。這個(gè)項(xiàng)目允許各廠商在自己的硬件產(chǎn)品里直接內(nèi)置重復(fù)下單按鈕。目前的合作伙伴包括惠而浦洗衣機(jī)（再訂購(gòu)洗衣用品）、兄弟打印機(jī)（墨水和碳粉）、Brita凈水器和Quirky手沖咖啡機(jī)等產(chǎn)品。亞馬遜一位發(fā)言人表示，首批具有此項(xiàng)功能的產(chǎn)品將在今年秋季問(wèn)世。

????也就是說(shuō)，為了應(yīng)對(duì)未來(lái)大量聯(lián)網(wǎng)設(shè)備上市的浪潮，亞馬遜已經(jīng)調(diào)整了戰(zhàn)略，以便將智能設(shè)備和其電商業(yè)務(wù)連接在一起。而所有這些都圍繞著一個(gè)核心，那就是盡量讓購(gòu)物變得簡(jiǎn)單。這項(xiàng)計(jì)劃在一定程度上已經(jīng)被熱門(mén)物聯(lián)網(wǎng)創(chuàng)業(yè)公司If This Then That驗(yàn)證過(guò)了: 今年2月, If This Then That推出了一款一鍵觸發(fā)應(yīng)用，功能是讓用戶把一項(xiàng)任務(wù)綁定到一個(gè)按鍵或按鈕上。比如說(shuō)，我綁定的一鍵任務(wù)之一是當(dāng)我離開(kāi)辦公桌后，在企業(yè)通信工具Slack上發(fā)布提示信息。

????盡管一鍵下單的便捷性令人著迷，但是如果亞馬遜不設(shè)法減少終端的浪費(fèi)、盡可能地合并發(fā)貨，這個(gè)功能或許會(huì)導(dǎo)致用戶家門(mén)口被雜亂的包裹堆滿。Twitter上的反應(yīng)表明，人們最擔(dān)心家里的寵物或小孩子亂動(dòng)Dash Buttons，重復(fù)訂購(gòu)卡夫通心粉或芝士粉等商品。但亞馬遜聲明，多次按動(dòng)下單按鈕生成的訂單并不會(huì)即刻通過(guò)，用戶的智能手機(jī)將先收到相應(yīng)的下單提示信息。

????另一項(xiàng)亞馬遜剛推出的Home Services服務(wù)也與它先前的業(yè)務(wù)有關(guān)。去年，亞馬遜建立了家庭自動(dòng)化電子商鋪，旨在向家庭用戶出售聯(lián)網(wǎng)設(shè)備。而這些設(shè)備均需要由專業(yè)人士安裝?，F(xiàn)在有了Home Services，亞馬遜在銷(xiāo)售這些設(shè)備的同時(shí),也開(kāi)始向用戶提供專業(yè)的安裝服務(wù)。

????這項(xiàng)服務(wù)的另一個(gè)重點(diǎn)是維修，它通過(guò)一個(gè)服務(wù)提供商網(wǎng)絡(luò)來(lái)實(shí)現(xiàn)，服務(wù)對(duì)象則包括亞馬遜的供應(yīng)商及其計(jì)劃中的互聯(lián)家庭。此前我曾建議，有意于互聯(lián)家庭市場(chǎng)的企業(yè)可以這樣做，以便形成完整的業(yè)務(wù)鏈。我這樣說(shuō)的原因在于，要想即時(shí)發(fā)現(xiàn)家里出了問(wèn)題，數(shù)據(jù)和算法固然必不可少，但在今后很長(zhǎng)一段時(shí)間里，仍需要有人來(lái)切實(shí)解決這些問(wèn)題。

????截至目前，亞馬遜對(duì)物聯(lián)網(wǎng)將如何影響自身業(yè)務(wù)的理解讓人印象深刻。隨著各種設(shè)備開(kāi)始聯(lián)網(wǎng)，亞馬遜可以借助Dash硬件主動(dòng)出擊，提升銷(xiāo)售額。同時(shí)，在其他大公司進(jìn)一步進(jìn)行業(yè)務(wù)垂直整合之際，Home Services讓亞馬遜有了抗擊打能力。對(duì)我來(lái)說(shuō)，唯一的問(wèn)題在于亞馬遜的語(yǔ)音助手硬件Echo怎樣和這些服務(wù)項(xiàng)目融合在一起？它是不是和原來(lái)的購(gòu)物助手Dash一樣，更多地是一款引導(dǎo)性性產(chǎn)品，用于收集使用數(shù)據(jù)，以便制造其他產(chǎn)品？還是說(shuō)，它和我希望的一樣，是智能家居控制中不可或缺的一環(huán)？（財(cái)富中文網(wǎng)）

????本文作者是一位科技行業(yè)自由撰稿人，住在德克薩斯州奧斯汀。

????譯者：Charlie

????審校：魏永麗

????Amazon AMZN -0.66% today unveiled Dash Buttons, an easy way for customers to order select bulk goods via an internet-connected button, and yesterday launched Home Services, an on-demand installation and handyman service. Combined, they show that the e-commerce giant has a clear understanding of how the Internet-of-things will benefit its business. And it isn’t going to be shy about capitalizing on connectivity to build its bottom line.

????Dash Buttons are an adaptation of Amazon’s voice-controlled Dash ordering system that lets people speak to order new grocery items, and will allow Amazon Prime members to order one item with the push of an WiFi-based connected button. Amazon has 17 brands (including Bounty and Tide) on board at launch, so folks can re-order their bulk goods with a button-click.

????Amazon also has advertised a developer program that allows companies to build re-ordering buttons directly into their own hardware. Listed on that page are partners such as Whirlpool (re-order laundry supplies), Brother (ink and toner), Brita (water filters) and Quirky (which is launching a line of appliances including a fancy pour-ver coffee machine). An Amazon spokesman says the first Dash-enabled devices will start showing up in the fall.

????So what Amazon has is a retrofit strategy for connecting smart appliances to its e-commerce operations and a future-facing strategy for the coming flood of connected devices. And all of this is geared around making buying products from Amazon as easy as possible. The plan already was somewhat validated by the popular Internet-of-things startup If This Then That, which in February launched a one-button app that let users assign one task to a single button. For example, one of my one-button tasks was was posting a message to Slack whenever I left my desk.

????The simplicity of one-button tasks are appealing, although it could lead to a mess of packages ending up at people’s doors if Amazon doesn’t try to minimize waste on its end, by grouping shipments together when possible. People on Twitter seem mostly concerned about pets and small children playing with the Dash Buttons and ordering multiples of their Kraft Macaroni and Cheese boxes, although Amazon notes that if the button is pressed more than once, the order doesn’t go through on the second time, and you’ll get a smartphone notification about it.

????Amazon also recently launched Home Services, following up on last year’s opening of a home automation e-store devoted to connected gadgets for the home — many of which require a professional installer. So now Amazon can sell these devices along with the person who can install them.

????It also is focusing on maintenance, via a network of service providers that it can call on for its network of suppliers or for its own planned connected home play –something I’ve previously advised companies interested in the connected home to do as a way of closing the loop. Because while data and the algorithms that will be used to detect when there is actually a problem in the home are going to be an essential ingredient, we will still need the people on the ground to fix those problems for a long time to come.

????So far, Amazon is impressing me with its understanding of how the Internet-of-things can affect its business. With Dash, it’s making an offensive play to ring up more sales as devices come online. With Amazon Home Services, it’s making a defensive play as other large companies try to become more vertically integrated. My only question is where does the voice-activated Amazon Echo speaker fit into all of this? Is it, like the original Dash, more of a pilot devices designed to gather usage data to build other products, or is it an integral element for home control as I’m hoping?

????Stacey Higginbotham (@gigastacey) is a freelance journalist covering technology in Austin, Texas.