????上周六，當(dāng)你正享受周末時(shí)，全球最大的軟件公司正在慶祝自己的40歲生日。

????在一封致員工的公開(kāi)信中，微軟聯(lián)合創(chuàng)始人、目前仍擔(dān)任該公司技術(shù)顧問(wèn)的比爾?蓋茨預(yù)計(jì)，計(jì)算機(jī)技術(shù)在今后十年的發(fā)展速度將比以往任何時(shí)候更快，但仍有許多人無(wú)法接觸到它們。

????蓋茨寫(xiě)道：“所以我希望你們想想自己能做些什么，來(lái)讓科技的力量惠及每一個(gè)人，將人們互聯(lián)起來(lái)，使個(gè)人計(jì)算普及到世界各地，正如個(gè)人電腦傳達(dá)的觀念影響了所有設(shè)備一樣?！?/p>

????顯然，只要微軟不在乎損失，搶著想解決這個(gè)問(wèn)題的大大小小的公司大有人在。

????最年輕一代中的有剛成立幾年的團(tuán)隊(duì)協(xié)作軟件公司Slack，其估值已經(jīng)迅速達(dá)到20億美元，以它為代表的這些新生力量正在挑戰(zhàn)微軟在生產(chǎn)力軟件上的統(tǒng)治地位。

????年紀(jì)大一些的有“20多歲”的亞馬遜網(wǎng)絡(luò)服務(wù)和“十幾歲”的谷歌，它們讓微軟在數(shù)據(jù)中心業(yè)務(wù)上的處境日益艱難。盡管微軟在諾基亞上投資不菲，但卻無(wú)力阻止越來(lái)越多的人購(gòu)買蘋果和三星智能手機(jī)。

????隨著微軟進(jìn)入第5個(gè)十年，它是否還有精力多線作戰(zhàn)，在這么多的領(lǐng)域展開(kāi)競(jìng)爭(zhēng)？這取決于該公司第三任首席執(zhí)行官薩蒂亞?納德拉。他上任之初便開(kāi)始優(yōu)化公司規(guī)模（微軟史上最大規(guī)模的裁員剛剛在上周完成最后一輪），如今他正忙著推行改革，竭力彰顯自己跟前任史蒂夫?鮑爾默的不同之處。

????微軟與Box的關(guān)系就體現(xiàn)了這一點(diǎn)。Box公司首席執(zhí)行官阿隆?列維在去年7月的《財(cái)富》科技頭腦風(fēng)暴大會(huì)上表示：“我們看到的是一個(gè)不同的微軟，顧客也期待著一個(gè)不同的微軟?！?/p>

????納德拉已經(jīng)帶來(lái)了一些令人眼前一亮的驚喜。微軟在去年9月以25億美元的價(jià)格收購(gòu)了大獲成功的游戲《我的世界》的開(kāi)發(fā)商，又在今年1月發(fā)布了虛擬現(xiàn)實(shí)產(chǎn)品HoloLens。

????根據(jù)官方說(shuō)法，即將以全新訂閱模式發(fā)售的Window 10將會(huì)是納德拉領(lǐng)導(dǎo)能力面臨的第一次大考。不過(guò)在我看來(lái)，在第五個(gè)十年里，如何吸引和留住人才，進(jìn)而保持微軟的競(jìng)爭(zhēng)力，才是納德拉作為首席執(zhí)行官面對(duì)的最大挑戰(zhàn)。如此多的人對(duì)谷歌人力資源主管的新書(shū)感興趣，是有原因的。

????納德拉去年秋天對(duì)科技界女性的不當(dāng)言論，可幫不了他（他建議女性不要主動(dòng)要求加薪）。這也是他為什么要在任期之初的11月就做出一項(xiàng)最為重要的戰(zhàn)略決定——將負(fù)責(zé)客戶公關(guān)的凱瑟琳?霍根提拔至人力資源部門擔(dān)任領(lǐng)導(dǎo)。

????霍根曾是微軟服務(wù)部門的負(fù)責(zé)人，還擔(dān)任過(guò)甲骨文的開(kāi)發(fā)人員以及咨詢公司麥肯錫的合伙人。她的任務(wù)是：領(lǐng)導(dǎo)微軟的文化轉(zhuǎn)型，保證“微軟仍是最好、最具包容性的工作場(chǎng)所”。

????35年里，微軟、蘋果和IBM經(jīng)歷了怎樣的發(fā)展變化？

????這張圖表來(lái)自《經(jīng)濟(jì)學(xué)人》，直觀地顯示了從1980年-2015年，三家公司在美國(guó)科技板塊的市值占比。我們可以看到，在相當(dāng)長(zhǎng)一段時(shí)間里，微軟與蘋果不分軒輊，而2005年開(kāi)始，蘋果向上，微軟向下。（財(cái)富中文網(wǎng)）

????While you were running Saturday errands, the world’s biggest software company celebrated its 40th birthday. Yes, seriously.

????In a letter sent to employees, Microsoft co-founder Bill Gates (still a technical advisor) predicts computing will evolve more quickly over the next decade than ever but is still too far out of reach for many people.

????“So I hope you will think about what you can do to make the power of technology accessible to everyone, to connect people to each other, and make personal computing available everywhere even as the very notion of what a PC delivers makes its way into all devices,” he wrote.

????Of course, there are literally dozens if not hundreds of other companies—both large and small—that would love to solve that problem at Microsoft’s expense.

????Mere toddlers like collaboration software upstart Slack, flirting with a $2 billion valuation, are challenging its dominance in productivity software.

????Twenty-something Amazon Web Services and teenager Google are making things tough in the data center realm. And despite itsexpensive Nokia investment, Microsoft can’t seem to get more people to trade in their Apple and Samsung smartphones.

????As it enters its fifth decade, does Microsoft have the energy to combat competition on so many different fronts? That’s up to company’s third CEO, Satya Nadella. After spending his early days rightsizing the company (the last round of Microsoft’s biggest layoff ever was apparently completed last week), he is busy acting as different from his immediate predecessor, Steve Ballmer, as possible.

????That’s evidenced in Microsoft’s relationship with Box. “We’re seeing a different Microsoft, and customers are seeking a different Microsoft,” Box CEO Aaron Levie said during Fortune’s Brainstorm Tech conference last July.

????Nadella has already pulled off a few refreshing surprises. Consider the company’s $2.5 billion buyout of the wildly successful Minecraft developer last September or the January sneak peek at the company’s virtual reality interface, HoloLens.

????Officially speaking, the upcoming Windows 10 launch, which will be sold under a new subscription mode, will be the first big test of Nadella’s leadership. But in my mind, attracting and retaining the talent to keep Microsoft relevant throughout its fifth decade could be his biggest challenge as CEO. There’s a reason so many people are interested in the new book from Google’s human resources chief.

????Nadella’s misguided comments last fall about women in technology didn’t help. That’s why one of the most important strategic decisions early in his tenure came in November, when Nadella promoted Kathleen Hogan from a customer-facing role to run human resources.

????Hogan’s resume includes leading the Microsoft services organization; she also was a developer at Oracle and a partner at consulting firm McKinsey. Her mandate: lead Microsoft’s cultural transformation and ensure “Microsoft remains the best, most inclusive place to work.”

譯者：嚴(yán)匡正

審校：任文科 ?????????????????????????????????????????????

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