????以Facebook旗下Oculus VR公司為代表的虛擬現(xiàn)實(shí)技術(shù)公司面臨的一大問(wèn)題是，這種技術(shù)難以帶來(lái)真正的“現(xiàn)場(chǎng)感”。當(dāng)你戴上虛擬現(xiàn)實(shí)頭盔，并不知不覺(jué)地沉浸到數(shù)字世界之中，你是無(wú)法真正看到其中的事物，或者用雙手與之互動(dòng)的。

????在今年的舊金山“游戲開發(fā)者大會(huì)”上，索尼電腦娛樂(lè)公司展示了自己的解決方案。該公司的最新款“夢(mèng)神”（Morpheus）虛擬現(xiàn)實(shí)頭盔可與PlayStation Move體感控制器協(xié)同工作，允許穿戴者使用自己的雙手。

????早在Oculus公司創(chuàng)始人帕爾默?拉基組裝自己的首臺(tái)Rift原型機(jī)很久以前，索尼公司就開始探索虛擬現(xiàn)實(shí)技術(shù)了。2000年年中，索尼用自己的PlayStation Eye和PlayStation 3測(cè)試了頭部位置追蹤技術(shù)，隨后就推出了頭盔式顯示器原型機(jī)，即大家熟知的HMD。索尼敢于承諾到2016年初就推出消費(fèi)級(jí)虛擬現(xiàn)實(shí)產(chǎn)品，憑借的正是該公司在這一領(lǐng)域深耕多年的底氣。

????不過(guò)，這一計(jì)劃的關(guān)鍵在于，索尼能否促使自己的現(xiàn)有用戶，也就是那些已擁有PlayStation游戲機(jī)的玩家，嘗試虛擬現(xiàn)實(shí)技術(shù)。索尼并不打算讓這種設(shè)備與游戲機(jī)爭(zhēng)搶收入，而是希望通過(guò)兩者結(jié)合所創(chuàng)造的體驗(yàn)，將虛擬現(xiàn)實(shí)技術(shù)帶給用戶。

????索尼電腦娛樂(lè)公司全球工作室總裁吉田修平稱：“我們并不認(rèn)為，虛擬現(xiàn)實(shí)技術(shù)一定會(huì)取代過(guò)去25年來(lái)玩家一直玩、開發(fā)商一直制作的傳統(tǒng)游戲。虛擬現(xiàn)實(shí)技術(shù)只不過(guò)是開發(fā)商取悅玩家的另一種方式。有了虛擬現(xiàn)實(shí)技術(shù)，大家就會(huì)看到更多不同的游戲體驗(yàn)?！?/p>

????索尼在游戲開發(fā)者大會(huì)上所展示的兩款游戲，只是這一戰(zhàn)略的預(yù)演。其中一款名為《倫敦?fù)尳佟罚v的是一個(gè)鉆石大盜末路狂奔的故事，另一款名為《深?！罚寖H有一個(gè)鐵籠護(hù)體的玩家與鯊魚貼身肉搏。它們會(huì)讓玩家時(shí)站時(shí)坐，有時(shí)還要側(cè)身躲避。索尼稱，該公司已和美國(guó)宇航局及汽車廠商等機(jī)構(gòu)建立了合作伙伴關(guān)系，共同探索各種虛擬現(xiàn)實(shí)游戲體驗(yàn)。

????索尼還大膽預(yù)計(jì)，即插即用的方法會(huì)促使其游戲機(jī)用戶購(gòu)入虛擬現(xiàn)實(shí)產(chǎn)品包。索尼電腦娛樂(lè)公司高級(jí)研發(fā)總監(jiān)理查德?馬克斯聲稱：“如果買一臺(tái)‘夢(mèng)神’套裝，把它聯(lián)上PS4游戲機(jī)，無(wú)需設(shè)置任何驅(qū)動(dòng)或下載任何東西就能用。我們希望玩家能很輕松地獲得這種游戲體驗(yàn)。鑒于所有人的PS4都一模一樣，開發(fā)者就更容易打造讓所有消費(fèi)者都滿意的游戲和體驗(yàn)?！?/p>

????要向全球玩家推出“夢(mèng)神”，索尼還有大量工作要做。該公司正在繼續(xù)完善其頭戴式設(shè)備——最新款搭載了一塊5.7英寸的OLED屏，并正與游戲開發(fā)商合作，希望利用這項(xiàng)技術(shù)創(chuàng)造全新體驗(yàn)。吉田稱：“虛擬現(xiàn)實(shí)技術(shù)是一種全新的媒介，開發(fā)者必須學(xué)會(huì)如何圍繞這種新范式來(lái)打造絕佳的體驗(yàn)。這需要開發(fā)者大量學(xué)習(xí)，深入溝通?！?/p>

????消費(fèi)者是虛擬現(xiàn)實(shí)技術(shù)能否大賣的重要因素。你很難將這種技術(shù)設(shè)備套在消費(fèi)者的頭上，除非他們?cè)敢庥H身嘗試。

????吉田表示：“要讓成千上萬(wàn)玩家都明白虛擬現(xiàn)實(shí)體驗(yàn)是何等迷人是一大挑戰(zhàn)。所以我們要從游戲開發(fā)者大會(huì)這樣的活動(dòng)入手，讓玩家體驗(yàn)它，明白它多么激動(dòng)人心，再口口相傳告訴朋友們?！保ㄘ?cái)富中文網(wǎng)）

????譯者：清遠(yuǎn)

????審校：任文科

????One problem facing the companies that make virtual-reality technology, such as Facebook-owned Oculus VR, is a lack of true “presence.” When you strap on VR goggles and drop into a digital environment, you can’t see or interact with your real-life hands.

????At this year’s Game Developers Conference in San Francisco, Sony Computer Entertainment, the tech giant’s video game division, showed off its solution. The latest version of its Morpheus VR headset works in coordination with PlayStation Move controllers to allow the wearer to use his or her hands.

????Sony has been experimenting with virtual reality technology for years, long before Oculus founder Palmer Luckey put together his first Rift prototype. Sony used its PlayStation Eye and PlayStation 3 console to test head-tracking technology in the mid-2000s and later built prototype head-mounted displays, known as HMDs. One of the reasons why Sony has been able to commit to an early 2016 release date for its consumer VR product is because of its extensive research and development in the field.

????But key to the company’s VR bid is achieving adoption among its existing customers—those that own PlayStation gaming consoles. Instead of competing with that revenue stream, Sony would rather bring virtual reality technology to customers by creating an experience that marries the two.

????“We don’t believe that VR is necessarily going to replace the conventional games that people have been playing and developers have been making for over 25 years,” says Shuhei Yoshida, president of Sony Computer Entertainment Worldwide Studios. “VR will give developers another way to entertain people. You’ll see even more variety of gaming experience by having the VR option.”

????Its demonstrations at GDC were a preview of that strategy. Two games—London Heist, about a diamond robbery gone bad, and The Deep, which pits you mano-a-mano against a shark with only a cage for protection—showed off experiences that prompted the VR wearer to stand up, sit down, and lean. Sony says it has worked with partners as diverse as NASA and automakers to explore different virtual-reality gameplay experiences.

????Sony is also betting that a plug-and-play approach will help spur adoption of its VR bundle among console owners. “When you buy a Morpheus kit and connect it to your PS4, it just works without needing to set up any drivers or download anything,” says Richard Marks, senior director of research and development at Sony Computer Entertainment. “We want people to have a very easy gameplay experience. Since everybody’s PS4 is exactly the same, it’s easier for developers to make sure that the games and experiences they create are great for all consumers.”

????There is still much work to be done as Sony heads toward a global consumer launch for Morpheus. The company continues to refine its VR headset—the latest version carries a 5.7-inch OLED display—and it is collaborating with game developers to invent new experiences with the technology. “VR is such a new medium that developers have to learn how to design around the new paradigm to create great experiences,” Yoshida says. “That requires a lot of learning and communication with developers.”

????And consumers. A key factor in selling virtual reality? Unless you physically try it, it’s a technology that’s hard to wrap your head around.

????“Getting millions of people to understand how amazing VR experiences are is a big challenge,” Yoshida says. “We start with events like GDC where we let people try it, get excited about it, and tell their friends.”