????雷蛇擁有一個(gè)由370萬(wàn)玩家構(gòu)成的活躍社區(qū)，他們不僅購(gòu)買(mǎi)雷蛇的游戲本和周邊配件，還使用它的VoIP技術(shù)，并積極購(gòu)買(mǎi)雷蛇品牌的服裝。雷設(shè)已經(jīng)賣(mài)出了1350多萬(wàn)臺(tái)聯(lián)網(wǎng)設(shè)備，其軟件平臺(tái)擁有超過(guò)1150萬(wàn)名注冊(cè)用戶，而且每天新增的注冊(cè)玩家都在2萬(wàn)名左右。

????在今年的拉斯維加斯CES消費(fèi)電子展上，雷神首次展出了它的OSVR開(kāi)源虛擬現(xiàn)實(shí)平臺(tái)。在那次活動(dòng)后，已有多家公司成為了雷神的合作伙伴，包括好萊塢電影工作室Jaunt和游戲引擎制造商Unity等等。陳民亮表示，雷蛇希望使各大軟硬件公司能夠開(kāi)發(fā)出在Oculus、索尼、三星和其他虛擬現(xiàn)實(shí)設(shè)備上無(wú)縫運(yùn)行的產(chǎn)品。雷蛇也在基于該平臺(tái)開(kāi)發(fā)自己的虛擬現(xiàn)實(shí)游戲機(jī)。

????此外，雷蛇還與微主機(jī)公司Forge TV合作，打造所謂的“第二塊屏幕體驗(yàn)”，使玩家將PC游戲通過(guò)網(wǎng)絡(luò)流媒體挪動(dòng)到電視上，獲得更爽的游戲體驗(yàn)，同時(shí)他們也可以通過(guò)電視玩移動(dòng)游戲。雷蛇的Nabu X智能手環(huán)還可以使玩家在真實(shí)世界中互相溝通，并分享游戲信息。這樣一來(lái)，雷蛇就保證了它在玩家大大小小的四塊屏幕上都占有不可撼動(dòng)的地位——PC、電視、移動(dòng)、可穿戴。

????陳民亮表示：“我們認(rèn)為，這四塊屏幕之間的界限正在變得模糊。同時(shí)，我們想為玩家提供完整的游戲體驗(yàn)。我們和其他公司最大的區(qū)別就是，我們高度關(guān)注于游戲玩家。他們對(duì)科技有著難以置信的強(qiáng)大影響?！?/p>

????當(dāng)然，雷蛇同時(shí)高度關(guān)注的，還有未來(lái)的收入前景。（財(cái)富中文網(wǎng)）

????譯者：樸成奎

????審校：任文科

????Razer has an active community of over 3.7 million gamers who not only buy its gaming laptops and accessories, but use its voice-over IP services and purchase Razer-branded clothing. The company has sold over 13.5 million connected devices and has over 11.5 million registered users across its software platform. And it registers approximately 20,000 new gamers daily.

????Razer debuted its OSVR platform at this year’s Consumer Electronics Show in Las Vegas. A dozen companies have since signed on as partners, including Hollywood studio Jaunt and game engine maker Unity. Tan says Razer wants to give game hardware and software companies the ability to develop products that will work seamlessly across Oculus, Sony, Samsung, and other virtual-reality devices. Razer is also developing its own VR controllers for the platform.

????It’s also entering the second screen experience with Forge TV, a micro-console that will allow gamers to stream PC games to their TV and also play mobile games on the large screen. And its Nabu X smart band is designed to allow gamers to connect with each other in the real world and share game information. Together, the devices give Razer presence on all four screens that today’s gamer uses: PC, TV, mobile, and wearable.

????“We see a blurring of lines across all of these four screens and we want to provide a holistic, integrated experience for gamers,” Tan says. “What differentiates us from everyone else is that we are hyper-focused on the gamer. They have an incredibly strong influence on technology.”

????And, Razer hopes, its future revenues.