????這些理念是否很難說服公司內(nèi)部的人？

????亞歷山大?曼可夫斯基：曾經(jīng)有一個(gè)重要時(shí)刻，那是在2012年，戴姆勒集團(tuán)的一些董事會(huì)成員召開了一次壓力很大的會(huì)議，參會(huì)人包括迪亞特?柴奇（戴姆特總裁兼奔馳公司負(fù)責(zé)人）。當(dāng)時(shí)的氣氛不能算是非常好。

????霍爾格?赫特森拉伯：董事會(huì)希望搞一輛概念車用來研究，但另一個(gè)完全不同的團(tuán)隊(duì)也將一個(gè)概念提到了桌面上。那個(gè)概念不夠有說服力，所以他們把它斃掉了。

????亞歷山大?曼可夫斯基：然后我用一個(gè)非常簡單的黑色幻燈片提出了“套索”的概念。

????BB: Were these ideas hard to sell within the company?

????AM: The crucial moment was 2012 during a stressful meeting of some Daimler board members, including Dieter Zetsche (the chairman, and head of Mercedes cars). The mood was not the best.

????HH: The board wanted a show car for research, but the concept developed by a completely different team was on the table. This other concept was not convincing, so they canceled it.

????AM: And then I walked in with a single very black slide with the idea of a lasso.

????霍爾格?赫特森拉伯：它是對(duì)未來的一種形象化展現(xiàn)。它展示了人類需要越來越高的建筑，比如迪拜的哈里發(fā)塔（它也是全球最高的人造建筑）。

????亞歷山大?曼可夫斯基：這個(gè)理念的關(guān)鍵是社會(huì)的發(fā)展，以及向未來投擲一根“套索”。你必須捕捉未來的某個(gè)東西，然后把它“拉”向你。當(dāng)時(shí)我提出了這樣一個(gè)奇怪的概念，即研發(fā)一款非常具有未來主義色彩的無人駕駛汽車，用來適應(yīng)建筑物又高又?jǐn)?shù)字化的城市環(huán)境。我問道：“對(duì)于未來來說，什么才是自由和奢華？”

????然后，赫特森拉伯用他的筆記本電腦向我展示了這張圖片。

????HH: It was a visualization of the future. It showed humankind’s desire for huge buildings that became higher and higher, like the Burj Khalifa [the tallest man-made structure in the world, located in Dubai].

????AM: It was really about the development of society and a lasso into the future. You have to catch something from the future and pull it towards you. I presented the strange idea of making a total futuristic car where no driving is required, and where the buildings were tall and digital. I asked, “What’s the freedom and luxury for the future?”

????Hutzenlaub then showed me this image from his laptop.