微軟CEO談IT轉(zhuǎn)型、亞馬遜與Windows 10
????我們生活在一個(gè)奇怪的時(shí)代。越來(lái)越多的企業(yè)在其他公司擁有和運(yùn)營(yíng)的電腦上運(yùn)行他們的應(yīng)用程序。很多員工都很討厭搞IT的同事,而不是把他們視為一筆資產(chǎn)。 ????薩塔亞?納德拉認(rèn)為,他的公司可以幫助人們理解這些問(wèn)題。 ????本月初,在微軟Ignite芝加哥峰會(huì)上,這位首席執(zhí)行官將對(duì)這些確保郵件順利抵達(dá)目的地,公司數(shù)據(jù)庫(kù)保持正常運(yùn)轉(zhuǎn)的技術(shù)人員發(fā)表演講。納德拉還將提醒他們,盡管許多技術(shù)預(yù)算正在流向營(yíng)銷(xiāo)或其他業(yè)務(wù)部門(mén),但這并不意味著IT支出正呈現(xiàn)總體下降趨勢(shì),也不意味著技術(shù)人員對(duì)企業(yè)的重要性正在降低。事實(shí)截然相反。 ????上周接受《財(cái)富》專(zhuān)訪(fǎng)時(shí),納德拉談到了微軟的戰(zhàn)略以及云計(jì)算領(lǐng)域的競(jìng)爭(zhēng)。這次峰會(huì)也是納德拉為期2個(gè)月的巡回演講行程的最近一站,他希望通過(guò)此次巡回演講拉攏微軟最大的“票倉(cāng)”,即微軟企業(yè)應(yīng)用用戶(hù)(3月的Convergence峰會(huì))和軟件開(kāi)發(fā)人員(上周的Build峰會(huì))。 ????為了解開(kāi)部分讀者心中的疑問(wèn),《財(cái)富》也向納德拉求證了微軟將收購(gòu)Salesforce公司的傳聞。Salesforce長(zhǎng)期以來(lái)一直與微軟保持著亦敵亦友的關(guān)系。不過(guò)納德拉拒絕評(píng)論這個(gè)問(wèn)題。 ????以下是此次采訪(fǎng)的摘要,有刪減。 ????《財(cái)富》:“讓IT與企業(yè)結(jié)盟”這個(gè)主題,微軟已經(jīng)說(shuō)了好幾年了。在云計(jì)算時(shí)代,這個(gè)主題有何新意? ????納德拉:我們要賦予IT更大的力量。當(dāng)然IT的意思是信息科技,但如果IT人士不把自己看作創(chuàng)新和轉(zhuǎn)型的關(guān)鍵推動(dòng)者,那么商業(yè)用戶(hù)的其它轉(zhuǎn)型是無(wú)法真正實(shí)現(xiàn)的,尤其是在企業(yè)環(huán)境中。最近我思考了很多這方面的事。IT的真正含義應(yīng)該是創(chuàng)新(Innovation)與轉(zhuǎn)型(Transformation)。 ????許多員工認(rèn)為IT部門(mén)就是“找茬的”或是“看大門(mén)的”,而且我認(rèn)為這種情況還沒(méi)有轉(zhuǎn)變。是否正是這種看法催生了所謂的“自帶設(shè)備上班”(BYOD)潮流? ????是的,我認(rèn)為這是一個(gè)挑戰(zhàn)。早在我成為CEO以前很長(zhǎng)時(shí)間,我就非常關(guān)注微軟的“企業(yè)移動(dòng)套件”(Enterprise Mobility Suite,用來(lái)管理企業(yè)移動(dòng)設(shè)備的軟件)?!白詭гO(shè)備上班”或“自帶服務(wù)上班”的關(guān)鍵問(wèn)題是,它對(duì)企業(yè)的信息安全有何影響?對(duì)涉密人員的進(jìn)入權(quán)限有何影響?誰(shuí)來(lái)負(fù)責(zé)約束這些行為? ????我認(rèn)為,終端用戶(hù)必須有選擇設(shè)備和服務(wù)的自由,同時(shí)IT部門(mén)也要具備管理而非控制的能力。我認(rèn)為這種從控制到管理、從提供到賦予的轉(zhuǎn)型,是企業(yè)的IT部門(mén)必須經(jīng)歷的一步。老實(shí)說(shuō),不想做出改變的并非僅僅是IT部門(mén),還包括像我們這樣的守成者,尤其是作為一家大型的IT供應(yīng)商,也需要為他們提供正確的解決方案。 ????Windows 10是我們最近談得比較多的。我們使企業(yè)能夠繼續(xù)輕松享受Windows這項(xiàng)服務(wù)(就像普通消費(fèi)者一樣)。這個(gè)版本有很多技術(shù)元素——比如在Windows的系統(tǒng)更新上,我們?nèi)匀粐@著升級(jí)補(bǔ)丁等方面給予了IT部門(mén)很多管理權(quán),同時(shí)也解決了很多妨礙IT部門(mén)滿(mǎn)足客戶(hù)要求的問(wèn)題。 ????所以,你說(shuō)的很對(duì)。IT部門(mén)必須要從說(shuō)“No”向說(shuō)“Yes”轉(zhuǎn)型,但是要有把握地說(shuō)“Yes”。這既是一個(gè)有待我們解決的技術(shù)問(wèn)題,也是一個(gè)我們必須多多宣傳普及的問(wèn)題。 ???? |
????We live in strange times. Companies are increasingly running applications on computers owned and operated by another company. Employees tend to look upon their colleagues in information technology as more of a nuisance than an asset. ????Satya Nadella thinks his company can help make sense of it all. ????On Monday, at Microsoft’s Ignite conference in Chicago, the chief executive will directly address those tech professionals who make sure email gets where it needs to go and that corporate databases keep chugging along. To them Nadella will issue a reminder that even though many dollars budgeted for technology are now flowing to marketing or other corporate departments, that doesn’t mean IT spending is down overall or that the need for tech specialists has evaporated. Quite the contrary. ????Last week Nadella spoke with Fortune about Microsoft’s challenge in addressing this group about the company’s strategy and how he feels about its cloud computing competition. It’s the latest stop in a two-month itinerary that has placed Nadella in front of his company’s largest constituencies, from users of Microsoft business applications (at Convergence in March) to software developers (at Build last week). ????For those readers wondering, Fortune did ask Nadella about reports that Microsoft may be the company behind a recent takeover offer for Salesforce , a company that has proven to be a rival and sometimes partner to the Redmond, Wash. company. He refused to comment. ????The conversation has been edited and condensed for clarity. ?????Fortune:Microsoft’s theme of aligning IT with businesses is something you’ve talked about for years. So what’s new in the cloud era? ????Nadella: It is all about empowering IT. And in some sense I look at it and say, you know, of course IT stands for information technology, but none of those other transformations for business users can really be achieved, especially in the context of the enterprise, if IT professionals don’t also think of themselves as key drivers of innovation and transformation. And that’s kind of the play with words that I’ve been thinking about a lot. IT really stands for innovation and transformation. ????Many employees view IT as naysayers and gatekeepers. I don’t see that changing. Isn’t that what drove the bring-your-own-device [BYOD] stuff in the first place? ????That’s right. And I think that is the challenge. One of the things that I’ve been really focused on, long before even becoming CEO, has been Enterprise Mobility Suite[Microsoft’s software to manage corporate devices]. The thing about bring your own device or bring your own service is, what happens to the information assurance of a company? Okay, so you move to another company. What happens to all the access you had as a person with credentials? Who is taking care of restricting all of that? ????So I feel that there has to be the freedom for end users to be able to choose devices and choose services and yet the ability for IT to govern but not control. I think that transformation—from control to govern, from provision to enable—is what IT must go through. And quite frankly it’s not just about them not wanting to change. It’s also incumbent on us, especially as a massive provider to IT, to give them the right kind of solutions. ????One of the things we’re talking about right now is Windows 10. We are making it possible for businesses to stay current with Windows as a service [as easily as consumers have been able to]. There are lots of technology elements to this—for example, there are things that we’re doing in Windows Update to still give IT a lot of governance around how patches are applied but solve some of the things that get in the way of IT being able to satisfy their customers. ????So yes, you’re absolutely right. IT has to go from saying “no” to saying “yes,” but saying “yes” with assurance. And that I think is both a technology problem for us to solve and what we must talk a lot about and evangelize. |
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