從麥當(dāng)勞到芭比：陷入困境的5個經(jīng)典品牌
|
???? ????芭比娃娃 ????近三年來，芭比娃娃的銷量直線下降，2015年第一季度延續(xù)了這一趨勢。根據(jù)全美零售協(xié)會發(fā)布的Top Toy調(diào)查報告，2014年11月，在電影《冰雪奇緣》的助推下，以這部電影為主題的玩具娃娃首次打敗芭比，成為去年圣誕節(jié)贈送給女孩最多的玩具。 ????美泰公司在今年2月的紐約玩具展上表示，該公司即將推出78款新的芭比娃娃，著重呈現(xiàn)80后90后看重的兩個元素——高科技和多元化。比如，Hello Barbie將是一款會說話的洋娃娃，還有一些新款芭比將以黑人、亞裔和其他少數(shù)族裔的形象出現(xiàn)。 |
????Barbie ????Barbie sales have declined for three years straight, and that trend continued in the first quarter of 2015. In November 2014, “Frozen” mania bested Barbie dolls as the top Christmas toy for girls for the first time in the 11 years that the National Retail Federation has issued Top Toy survey results. ????Mattel responded at the New York Toy Fair in February,revealing that 78 new Barbies were coming out featuring two things that millenials tend to value: diversity and technology. Hello Barbie will be a talking doll, and some of the other new models feature African-American, Asian and mixed race features. |
