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馬云喊話美國商界:別緊張,阿里巴巴與亞馬遜不同

馬云喊話美國商界:別緊張,阿里巴巴與亞馬遜不同

Barb Darrow 2015年06月11日
馬云赴紐約發(fā)表演講,這家中國電子商務巨頭希望能逐步打消美國商界的疑慮和戒心,使其將阿里巴巴視為朋友,而不是另一個“翻版亞馬遜”。

????本周,阿里巴巴創(chuàng)始人馬云在紐約發(fā)表演講稱,阿里巴巴對美國市場志存高遠,但并沒有把自己看成是亞馬遜的仇敵。相反,他對這家中國電子商務巨頭的定位是——成為希望向中國出售產(chǎn)品的美國小企業(yè)的盟友。

????據(jù)該公司官方發(fā)布的演講稿顯示,在這場紐約經(jīng)濟俱樂部的演講中,馬云承認,許多人對于阿里巴巴在美國的動作非常好奇。

????“許多人問:你們會來美國嗎?如果來美國,你們是打算入侵美國嗎?馬云你什么時候來和亞馬遜競爭?什么時候來和eBay競爭?其實,我對eBay和亞馬遜抱有敬仰之心。而我來這里的目的,也就是阿里巴巴的下一步戰(zhàn)略,是幫助美國的小企業(yè)走進中國,幫助他們將產(chǎn)品賣到中國。”

????他還表示,與亞馬遜不同,阿里巴巴并不銷售自己的產(chǎn)品,而是為第三方產(chǎn)品銷售提供便利;阿里巴巴不送快遞,而是與提供快遞服務的第三方公司合作;阿里巴巴幫忙管理庫存,但并沒有自己的倉庫。

????當然,阿里巴巴與亞馬遜之間確實存在相似之處,而且不容忽視。亞馬遜從一家在線書店起家,現(xiàn)在其銷售的商品幾乎囊括了所有類別。亞馬遜主宰了美國的電子商務。此外,亞馬遜在2006年推出了規(guī)模龐大的云計算業(yè)務亞馬遜網(wǎng)絡服務,對外銷售閑置的計算與存儲容量。

????阿里巴巴也在通過阿里云開展云計算業(yè)務,并在硅谷新建一個數(shù)據(jù)中心,且與Equinix達成了合作,希望擴大其在美國的影響力。馬云提到,公司正在將其電子商務基礎設施全球化,包括在全球范圍內(nèi)為小企業(yè)提供支付工具和物流中心。馬云在美國擴大阿里巴巴影響力的同時,亞馬遜也在中國做著同樣的事情。

????阿里巴巴去年的全球收入為3,900億美元,馬云希望公司能夠在明年超過沃爾瑪。沃爾瑪截至當前12個月的收入為4,855億美元。目前,阿里巴巴的業(yè)務僅有2%來自海外市場,馬云的目標是將這一比例擴大到40%,但他并未提出具體的時間表。

????隨著中美兩國在商業(yè)與政治領域的關系日益緊張,我們不難理解馬云為什么希望緩和緊張局面,將阿里巴巴宣傳為美國企業(yè)主的朋友。據(jù)《政客》雜志報道,阿里巴巴將任命前通用電氣金融服務公司高管、小布什前總統(tǒng)的助手裘恩瑞擔任公司國際政府事務總監(jiān)。他將負責在首府華盛頓幫助阿里巴巴鞏固美國的地位。

????接下來,馬云將繼續(xù)在芝加哥的美國之旅,與美國運通CEO肯?查勞爾特同臺交流。(財富中文網(wǎng))

????譯者:劉進龍/汪皓

????Alibaba has big designs on the U.S. market but does not see itself as the anti-Amazon, company founder Jack Ma said Tuesday. Instead, he positioned the Chinese e-commerce giant as an ally to small businesses in the U.S. looking to sell products in China.

????There is a lot of curiosity about Alibaba’splay in the U.S., Ma acknowledged during a speech at the Economic Club of New York, according to a transcript sent by the company.

????“People say ‘well are you going to come? When are you going to come to invade America? When am I going to compete with Amazon ? When am I going to compete with eBay ? Well I would say we show great respect for eBay and Amazon. But I think the opportunity and the, the strategy for us is helping small business in America go to China, sell their products to China,”

????He also argued that, unlike Amazon, Alibaba does not sell its own products but expedites the sale of third-party products; it does not deliver packages but works with third-party companies who do; and it manages, but does not own, warehouses.

????Still, there are similarities between Alibaba and Amazon that are too big to ignore. Amazon.com started as an online book store, but now sells nearly everything under the sun. It dominates e-commerce in the U.S. It also fields Amazon Web Services, a huge cloud computing business that it started in 2006 to sell off excess computing and storage capacity.

????Alibaba is also in the cloud computing business via its Aliyun unit, and is extending that presence into the U.S. via a new data center in Silicon Valley and a partnership withEquinix . Ma noted that the company is globalizing that infrastructure, its payment system, and logistics for use by small businesses globally. While Ma is building up Alibaba’s presence in the U.S., Amazon is doing the same in China.

????Alibaba’s worldwide revenue last year was $390 billion and he hopes the company will eclipse Walmart in that respect next year. Walmart’s trailing 12- month revenue is $485.5 billion. Currently 2% of Alibaba’s business comes from outside China, and Ma’s goal is to boost that to 40%, although he did not say by when.

????Given the increasingly testy relationship between the U.S. and China, both in commerce and politics, it’s easy to see why Ma wants to smooth things over and promote Alibaba as a friend to U.S. business owners. According to Politico, Alibaba is about to name Eric Pelletier, a former GE Capital exec and aide to former President George W. Bush, as head of international governmental affairs. He will be working out of Washington D.C, further cementing Alibaba’s foothold in the U.S.

????Ma will continue his U.S. road trip in Chicago today, speaking on stage with American Express CEO Ken Chenault.

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