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唐納德·特朗普:讓高爾夫服務于富裕精英

唐納德·特朗普:讓高爾夫服務于富裕精英

Daniel Roberts 2015-07-07
這位美國總統(tǒng)候選人、房地產(chǎn)大亨正在收購高爾夫球場。近年來,高爾夫在美逐漸末落,不得不動起年輕化和大眾化的腦筋,但特朗普對此嗤之以鼻,他說:高爾夫就應該是一種高端運動,應該受人追捧而不應去迎合大眾。

????唐納德·特朗普是2016年美國總統(tǒng)大選候選人,也是一位真正的房地產(chǎn)巨頭和商業(yè)大亨。他名下的生意包括多家酒店、一個選美比賽、一個時裝品牌、一家雜志以及一款香水品牌等。他還擁有15座高爾夫球場,只是最近有報道稱他將旗下高爾夫業(yè)務的價值高估了10億美元。

????特朗普的高爾夫球場也許即將受到前所未有的關注。

????由于針對墨西哥人的爭議性言論,西班牙語電視臺Univision、美國全國廣播公司和梅西百貨本周紛紛和特朗普分道揚鑣。人們的注意力可能很快轉(zhuǎn)向特朗普在高爾夫領域的合作伙伴,如美國職業(yè)高爾夫球協(xié)會(PGA)和凱迪拉克。PGA和特朗普的正式合作始于去年。凱迪拉克雖未向特朗普提供贊助,但擁有WGC凱迪拉克錦標賽冠名權,該賽事今年的舉辦地正是特朗普建于邁阿密的Trump National Doral高爾夫球場。墨西哥對凱迪拉克而言舉足輕重,那里是凱迪拉克SRX的生產(chǎn)基地,該車型占凱迪拉克美國銷售額的40%左右。對此凱迪拉克尚未發(fā)表評論。PGA則向《財富》雜志發(fā)出如下聲明:

????“特朗普先生最近表示,關于他此前對墨西哥移民的評價,高爾夫行業(yè)‘知道 他說的沒錯’。對此我們必須聲明,這些言論并不代表本協(xié)會成員機構的觀點。雖然LPGA、PGA、PGA巡回賽和USGA通常不會對總統(tǒng)候選人發(fā)表評論,但我們秉承的精神是讓高爾夫運動擁有包容和友善的環(huán)境,而特朗普先生所言并不符合這樣的精神?!?/p>

????在特朗普 2月份宣布參選總統(tǒng)之前,他曾接受《財富》雜志電話專訪,重點就是高爾夫生意。近10年來,美國高爾夫球場的數(shù)量一直處于凈下降態(tài)勢,但特朗普對高爾夫運動的未來很樂觀。

????鑒于特朗普加入了美國總統(tǒng)之爭,而且正在爭取廣大美國民眾的支持,他對這項運動的看法就變得特別重要。

????我們對本次采訪的內(nèi)容進行了編輯,并公布如下。

????《財富》雜志:近年來高爾夫運動陷入了困境,很多球場都關門歇業(yè)。你為什么還要繼續(xù)收購高爾夫球場呢?

????唐納德·特朗普:只要有很棒的地產(chǎn),就還是一樁很好的生意。但地點必須非常理想,球場也必須很出色。我有最好的球場,位置也是最好的。比如,我們在邁阿密多拉(Doral)的藍魔球場已經(jīng)開業(yè),每場球能給我?guī)?75美元,這項業(yè)務一直都是這么的成功。

????我得說,繼續(xù)收購高爾夫球場的難度非常、非常大。而且你說對了,高爾夫球場建的太多。不僅數(shù)量多,位置也差,前不著村后不著店。這是泰格·伍茲帶來的變化。

????很多人都把高爾夫的滑坡直接歸咎于走下坡路的伍茲。他們現(xiàn)在開始尋找“下一個伍茲”,但我不相信他們能找得到。

????這種觀點有些道理。伍茲有著難以想象的影響力。我妻子對高爾夫毫不感冒。兩年前大師賽開打時,我想她絕不會看電視轉(zhuǎn)播。但我打電話問她在干嘛時,她說:“我在看伍茲”。我覺得這事非常有趣,伍茲的影響力可見一斑。

????伍茲的生活并不輕松,走在大街上會被人們圍起來索要簽名。他一直都過得不輕松。但我覺得現(xiàn)在出現(xiàn)了麥基爾羅伊等一些年輕好手。我們剛剛宣布將在迪拜建第二座高爾夫球場。這座球場為伍茲設計的,但未能動工。我們收購了這個項目,并和伍茲達成了使用協(xié)議,隨后我們會把這個擱淺的項目建起來。

????現(xiàn)在國外似乎都在建高爾夫球場。美國的高爾夫球場已經(jīng)過剩,市場已經(jīng)飽和,目前看來其他國家正要重蹈覆轍。

????噢,現(xiàn)在亞洲的高爾夫市場處于繁榮期。他們喜歡這項運動。這個領域正在急速擴張,總統(tǒng)杯也首次在亞洲舉行,他們則將其視為高爾夫界的奧林匹克。中國和韓國的高爾夫市場非常之好。

????高爾夫行業(yè)本身沒有問題。只要操作得當,它就真的是一樁好生意。高爾夫俱樂部的成員能在俱樂部待50年。

????Donald Trump is a 2016 presidential candidate, but he is also a real estate magnate and business tycoon whose portfolio includes hotels, a beauty pageant, a fashion line, a magazine, a cologne, and more. He also happens to own 15 different golf courses, though a recent report suggests that he has overstated the value of his golf empire by $1 billion.

??? Trump’s golf interests may be about to come under the spotlight more than ever before.

????This week, Univision, NBC and Macy’s all cut ties with Trump because of his controversial comments about Mexicans. Attention could soon turn to some of Trump’s golf partners, including the PGA and Cadillac. The PGA entered into an official partnership with Trump last year. Cadillac is not a Trump sponsor but has naming rights to the WGC-Cadillac tournament, which was held this year at Trump National Doral, his course in Miami. Cadillac has a huge operation in Mexico: The Cadillac SRX is made there and accounts for some 40% of Cadillac’s U.S. sales. Cadillac had no comment for this story. The PGA sentFortune this statement:

????“In response to Mr. Trump’s comments about the golf industry ‘knowing he is right’ in regards to his recent statements about Mexican immigrants, we feel compelled to clarify that those remarks do not reflect the views of our organizations. While the LPGA, PGA of America, PGA Tour and USGA don’t usually comment on Presidential politics, Mr. Trump’s comments are inconsistent with our strong commitment to an inclusive and welcoming environment in the game of golf.”

????In February, before he was a presidential candidate, Trump spoke to Fortune by phone for an exclusive interview focusing on the business of golf. For nearly 10 years in a row, more courses in the U.S. have closed than opened—but he is bullish on the sport’s future.

????Now that he’s running for office, seeking to appeal to a broad swath of the American population, his comments about the sport are especially relevant.

????What follows is an edited transcript of the conversation.

????Fortune: Golf has struggled in recent years, with so many courses closing. Why have you continued to buy?

????Donald Trump: If you have great property, it’s still a great business. But you have to have great locations and really good courses. I have the very best courses, in the best places. At Doral [in Miami], as an example, our “Blue Monster” course opened up, and I’m getting $475 a round, it’s just been so successful.

????I will say this: It is very, very hard to buy golf anymore. And you’re right, they just built too many. They built too many courses and they did it in bad locations, in the middle of nowhere. It was the Tiger [Woods] revolution.

????A lot of people put golf’s decline squarely on Tiger’s decline. Then they look around for “the next Tiger,” but I’m not convinced there is a next Tiger.

????There is some truth to that. The force of Tiger is unbelievable. My wife couldn’t care less about golf. Two years ago, The Masters was on. And she wouldn’t care to watch The Masters, no way. But I called her up, asked what she was doing, and she said, “I’m watching Tiger.” I thought that was very cute. But it was also very emblematic of the power of Tiger.

????It’s not an easy life, his life of walking down the street and having people mob you for an autograph. He hasn’t had it easy. But I think you have Rory [McIlroy], and you have some other good young stars coming along. We just announced a second course in Dubai. That was the Tiger one that they stopped, and we just bought it and made a deal with Tiger to go and build the course that they were going to build and never did.

????It seems like all the course building is happening abroad now. They overbuilt in the U.S., saturated that market, so now they’re going to go open too many in other countries.

????Oh, the boom times are in Asia now. They love golf. That place is exploding, and the Presidents Cup is going there for the first time, and those people consider it akin to the Olympics. China, South Korea — golf is just doing so well there.

????The golf business alone is fine. It’s a really good business when you hit it right. You have members that will stay with you for 50 years.

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