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小米、Airbnb的假想估值何時(shí)成真?

小米、Airbnb的假想估值何時(shí)成真?

Adam Lashinsky 2015-12-07
真相總會(huì)浮出水面,而且通常是在公開(kāi)市場(chǎng)上。不然的話,它就會(huì)在法庭上顯露真容。

“誰(shuí)會(huì)是下一個(gè)接盤俠?”

這話似乎正盤旋在中國(guó)手機(jī)神話小米的頭上。這家從上一輪融資后估值100億美元躥升到450億美元的新秀公司,正在遭受估值過(guò)高的質(zhì)疑。

無(wú)獨(dú)有偶,這種困惑也在美國(guó)科技界。這不禁讓人想起2000年的互聯(lián)網(wǎng)泡沫。當(dāng)時(shí),新興企業(yè)向老牌公司發(fā)起沖擊,并且享有比對(duì)方更高的估值。當(dāng)然,它們的估值水平最終得到了驗(yàn)證——物有所值的生存了下來(lái),價(jià)格虛高的則消失殆盡。而現(xiàn)在,類似情況再次出現(xiàn),一系列資本交易為非上市和上市公司賦予了“真實(shí)”價(jià)值。

彭博社援引分析稱,“小米的估值似乎并不是基于任何已知或已被接受的估值方法,大肆宣傳和希望似乎是小米估值的兩大主要推動(dòng)力?!痹搱?bào)道顯示,小米2014年的營(yíng)收為120億美元,450億美元估值對(duì)應(yīng)的市銷率為3.75倍,已超過(guò)了蘋果的2.9倍。

更多的估值案例是,在線旅游公司Expedia近期同意收購(gòu)從事短租業(yè)務(wù)的HomeAway,收購(gòu)價(jià)格接近40億美元,這比2月份我采訪HomeAway首席執(zhí)行官布賴恩·沙普爾斯時(shí)該公司的估值高了10億美元。當(dāng)時(shí),沙普爾斯的全部注意力都在競(jìng)爭(zhēng)對(duì)手Airbnb身上;如今,后者在私募市場(chǎng)上的估值已經(jīng)翻了一番,達(dá)到200億美元。

人們普遍認(rèn)為Airbnb的業(yè)務(wù)非常棒,我對(duì)此毫不懷疑。但說(shuō)到HomeAway和Airbnb的估值,我確信前者的價(jià)值實(shí)實(shí)在在,而后者的價(jià)值純屬假想。HomeAway的價(jià)值點(diǎn)在于,它不斷地讓自己的經(jīng)營(yíng)模式向Airbnb靠攏,這對(duì)Expedia來(lái)說(shuō)顯然有吸引力。投資銀行Jefferies的分析師布賴恩·皮茨猜測(cè),Expedia或許還會(huì)收購(gòu)類似的非旅游類公司,比如點(diǎn)評(píng)網(wǎng)站Yelp、外賣訂餐網(wǎng)站GrubHub和團(tuán)購(gòu)網(wǎng)站Groupon。如果Expedia及其競(jìng)爭(zhēng)對(duì)手Priceline等公司開(kāi)始收購(gòu)那些運(yùn)氣不佳的非上市企業(yè),情況就會(huì)變得更有意思。

就像Salesforce.com首席執(zhí)行官馬克·貝尼奧夫在《財(cái)富》全球論壇上所說(shuō),公開(kāi)市場(chǎng)正在多個(gè)方面逐步加強(qiáng)約束并提高清晰度。動(dòng)視暴雪(Activision Blizzard ACTI)游戲公司收購(gòu)《糖果傳奇》制作公司King Digital Entertainment的價(jià)格低于后者的首發(fā)價(jià),對(duì)于以熱門產(chǎn)品為動(dòng)力的公司來(lái)說(shuō),熱門降溫后的情形就是如此。

同樣的,移動(dòng)支付公司Square聘請(qǐng)的投行人士大概預(yù)先調(diào)查了Square股票的需求情況,他們?cè)O(shè)定的首發(fā)價(jià)低于上一輪私募的定價(jià)水平。這將觸發(fā)一項(xiàng)補(bǔ)償機(jī)制,為上一輪接受了Square 60億美元高估值(目前這個(gè)數(shù)字約為40億美元)的投資者配發(fā)更多股份,而是他們當(dāng)時(shí)接受這種估值時(shí)約定的前提條件。這實(shí)際上表明此前的估值有誤,也是為什么我稱之為“假想估值”(Hypothetical Valuation)。

另一個(gè)假想估值事例出現(xiàn)在《福布斯》傳媒去年的一樁私募交易中?!陡2妓埂穫髅绞恰敦?cái)富》雜志的競(jìng)爭(zhēng)對(duì)手,它目前正在起訴這次交易的投資者。事情似乎是這樣,福布斯傳媒為收購(gòu)方提供了一些資金,但那些“粗魯?shù)募一铩睕](méi)有還貸,他們現(xiàn)在覺(jué)得雙方當(dāng)初約定的收購(gòu)價(jià)不合理。

真相總會(huì)浮出水面,而且通常是在公開(kāi)市場(chǎng)上。不然的話,它就會(huì)在法庭上顯露真容。(財(cái)富中文網(wǎng))

譯者:Charlie

校對(duì):詹妮

"Who will be the next one?"

There is a ton of confusion these days about valuations of technology companies. It is all very reminiscent of the dot-com bubble of 2000, when upstarts commanded bigger valuations than the incumbents they were attacking. The valuations worked themselves out, of course: The worthy survived, and the unworthy didn’t.

A similar process is playing out now, with a bevy of transactions that are putting “real” valuations on private and public companies. Recently Expedia agreed to buy HomeAway, the vacation-home listings company. Expedia will pay almost $4 billion, which is a billion more than HomeAway was worth when I interviewed its CEO, Brian Sharples, in February. Sharples was preoccupied at the time with Airbnb, whose private-market valuation has since doubled to $20 billion.

The conventional wisdom is that Airbnb has a marvelous business, and I have no reason to doubt it. Here’s what I know for sure about HomeAway’s valuation compared with Airbnb’s: The former company’s value is real, the latter’s is merely hypothetical. For what it’s worth, HomeAway has been tweaking its business model to be more like Airbnb, which is clearly attractive to Expedia. Brian Pitz, an analyst with Jefferies, speculates that Expedia also might snap up similar non-specifically-travel companies including Yelp, GrubHub, and Groupon. It will be even more interesting if companies like Expedia and its rival Priceline begin buying down-on-their-luck private companies.

As Marc Benioff, CEO of Salesforce.com, noted at the Fortune Global Forum, the public markets instill discipline and clarity in many ways. Activision Blizzard ACTI is buying Candy Crush maker King Digital Entertainment for less than its IPO price, which is what happens to a hit-driven business when its hit slows.

As well, Square’s investment bankers, presumably having surveyed demand for its shares, plan to price the payment company’s IPO below its last private-market funding round. That would trigger a “ratchet” that would distribute additional shares to those investors, who agreed to Square’s last, lofty valuation of $6 billion (versus about $4 billion now) only on those terms. That effectively puts the lie to the former valuation, which is why I’ve called these hypothetical.

Yet another example of a theoretical valuation is what Fortune competitor Forbes Media got last year (in a private deal) from investors it is now suing. Forbes, it seems, lent its buyers some of the money for the deal, and the rude fellows haven’t made good on the loan, calling into question the value they agreed to in the first place.

The truth will out. And they typically will out in the public markets—and if not there, in court.

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