成人小说亚洲一区二区三区,亚洲国产精品一区二区三区,国产精品成人精品久久久,久久综合一区二区三区,精品无码av一区二区,国产一级a毛一级a看免费视频,欧洲uv免费在线区一二区,亚洲国产欧美中日韩成人综合视频,国产熟女一区二区三区五月婷小说,亚洲一区波多野结衣在线

立即打開
電視真沒(méi)人看了,都是智能手機(jī)的天下

電視真沒(méi)人看了,都是智能手機(jī)的天下

Mathew Ingram 2015年12月08日
傳統(tǒng)電視在各年齡組的收視率在2009年—2010年度達(dá)到峰值,自此之后一路下滑

市場(chǎng)調(diào)研公司尼爾森的最新調(diào)查,證實(shí)了一個(gè)已成為傳統(tǒng)看法的事實(shí):智能機(jī)正在步步為贏,傳統(tǒng)電視則節(jié)節(jié)敗退。在電視行業(yè)最想獲得的18歲至34歲年齡組觀眾中,這一現(xiàn)象尤其明顯。

尼爾森的調(diào)查顯示,傳統(tǒng)電視在各年齡組的收視率在2009年—2010年度達(dá)到峰值,自此之后一路下滑。在2009年—2010年度之前,電視觀眾自1949年以來(lái)每年都在增長(zhǎng)。

此項(xiàng)調(diào)查是尼爾森首次嘗試對(duì)傳統(tǒng)電視、網(wǎng)絡(luò)、手機(jī)以及其它設(shè)備上的視頻觀看行為給予綜合評(píng)估。數(shù)據(jù)顯示,今年5月,在18歲至34歲年齡組中,智能機(jī)、平板電腦以及流媒體機(jī)頂盒、游戲主機(jī)等電視連接設(shè)備的使用量同比增長(zhǎng)了25%以上,達(dá)到每分鐘850萬(wàn)人左右。相比之下,同年齡組的電視觀看人數(shù)下降10%至每分鐘840萬(wàn)人。

很明顯,在用戶花在智能機(jī)、平板電腦以及電視連接設(shè)備的時(shí)間中,部分用于觀看電視節(jié)目。但是在許多情況下,觀眾將本花在電視觀看上的時(shí)間用在了智能機(jī)等移動(dòng)設(shè)備上,這些設(shè)備上出現(xiàn)的廣告被用戶跳過(guò)或移除,這大幅影響了尼爾森的客戶群。

A new study of media and attention by Nielsen Co. confirms what has now become conventional wisdom: Smartphones are winning and traditional television is losing, especially when it comes to viewers in the most desirable 18 to 34 demographic.

Nielsen also says that traditional TV viewing by all age groups peaked in the 2009-2010 season, and has been on the decline ever since. Until that point, the audience for TV had grown every year since 1949.

The study is Nielsen’s first attempt to come up with a comprehensive measurement of video-viewing behavior across traditional TV, the web, mobile phones, and other devices.

The data underlying the report shows that among 18 to 34-year-olds, the use of smartphones, tablets, and TV-connected devices such as streaming boxes or game consoles increased by more than 25% in May compared with the same period a year earlier, to about 8.5 million people per minute.

In that same category, TV viewing fell by 10% to 8.4 million people per minute.

Obviously, some portion of the time that these viewers spend on smartphones, tablets and TV-connected devices is devoted to watching TV shows. But in many cases they are time-shifted, and the advertising that comes with them is skipped or removed, which affects Nielsen’s client base significantly.

?

尼爾森將這份報(bào)告稱之為可比較的指標(biāo)報(bào)告,因?yàn)檫@是該公司首次將傳統(tǒng)電視與Netflix等流媒體服務(wù)、移動(dòng)設(shè)備、YouTube等網(wǎng)絡(luò)服務(wù)的視頻觀看在同等標(biāo)準(zhǔn)下進(jìn)行整合。尼爾森指出,許多通過(guò)YouTube、Facebook等服務(wù)進(jìn)行的在線視頻觀看比較,對(duì)實(shí)際觀眾的評(píng)估有誤導(dǎo)性。用戶在一個(gè)小時(shí)或以上時(shí)間內(nèi)觀看一段視頻的時(shí)間可能達(dá)到數(shù)十分鐘,但是一些調(diào)研公司對(duì)于觀眾的認(rèn)定不需要這么長(zhǎng)時(shí)間的視頻觀看時(shí)間。用戶觀看了幾秒鐘的視頻可能就會(huì)被一些調(diào)研公司認(rèn)定為觀眾。

“我們的第一感覺(jué)可能是,數(shù)千萬(wàn)的視頻觀看量擁有的觀眾要超過(guò)電視節(jié)目擁有的幾百萬(wàn)觀眾,但實(shí)際上兩項(xiàng)數(shù)字得出的方式完全不同,”尼爾森表示,“電視觀眾指的是一個(gè)節(jié)目平均每分鐘的觀看人數(shù),而不是數(shù)字媒體通常對(duì)視頻總播放時(shí)間內(nèi)對(duì)觀看人數(shù)的衡量。整體來(lái)說(shuō),觀看電視廣播的用戶數(shù)量更為龐大。”

Nielsen calls its report the Comparable Metrics report, because it’s the first time the measurement company has tried to combine equivalent ratings for usage of traditional TV and radio with the use of streaming services like Netflix, mobile devices, and web services like YouTube.

The company also takes pains to point out that many comparisons of video viewing online through services like YouTube or Facebook confuse the measurement of actual audiences — in the sense of people watching a video for multiple minutes at a time over an hour or more—with the measurement of transitory viewers who are only present for a few seconds or more.

“It may appear on first glance that tens of millions of video views is a much larger number than a few million persons in the audience of a TV program, but the two numbers are reporting completely different things,” Nielsen says. “The TV audience expresses viewers in an average minute of the program rather than across the total duration, as digital media is commonly reported. The number of persons exposed to a telecast as a whole is a much larger figure.”

在線音樂(lè)零售商eMusic前CEO、美國(guó)風(fēng)投公司Venrock媒體投資人大衛(wèi)·帕克曼(David Pakman)曾表示,用戶的注意力正持續(xù)從傳統(tǒng)媒體形式轉(zhuǎn)向流媒體游戲平臺(tái)Twitch、閱后即焚應(yīng)用Snapchat等新平臺(tái)。年輕用戶的行為代表著未來(lái),F(xiàn)acebook、YouTube等產(chǎn)品首先被青少年使用,然后再擴(kuò)大到年齡更大的人群中。

這可能不是尼爾森或尼爾森的客戶想要聽到的,后者多來(lái)自傳統(tǒng)電視或電視廣告行業(yè),但這是事實(shí)。他們應(yīng)該清楚的是,當(dāng)這種趨勢(shì)開始主導(dǎo)尼爾森等公司的分析報(bào)告時(shí),一切可能就為時(shí)已晚。(財(cái)富中文網(wǎng))

This paragraph can be read as one long veiled reference to a recent post on Medium from media investor David Pakman of Venrock, former CEO of eMusic.

In that post, which was entitled “May I Have Your Attention Please,” Pakman talked about how attention has shifted and is continuing to shift away from traditional forms of media to new platforms such as Twitch (which streams video people playing video games), as well as Snapchat and others.

“The behavior of the young is predictive of the future. Facebook, YouTube, Twitch, Tumblr, Snapchat, Reddit, WhatsApp, Instagram, Vine and YouNow were all catalyzed by teen use first, and later spread to older age groups,” Pakman wrote. “If you want to know which companies to bet on, just follow the attention.” The post got some push-back from a number of media-watchers, including Joe Marchese of Fox Networks, who said — in a response very similar to the one Nielsen makes in its report — that this is comparing apples and oranges.

All of these criticisms of video measurement on YouTube, Facebook and other platforms have some truth to them, including Nielsen’s. But it doesn’t change the fact that for growing numbers of users, particularly younger users, the video-watching experience is driven primarily by Snapchat and YouTube and Twitch and Facebook. It may not be apples to apples, but they are growing and TV is not.

That may not be what Nielsen wants to hear — or its clients, a majority of whom come from the traditional TV and TV advertising industries. But it is the truth. And those groups should remember that by the time those kinds of trends start dominating the data in analytics reports like Nielsen’s, it is usually too late.

掃碼打開財(cái)富Plus App
少妇又色又紧又爽又刺激视频| 亚洲成a人片77777kkkk-国产| 99久久99视频只有精品| 久久久久免费一级毛片| 精品国产AⅤ一区二区三区4区| 欧美国产激情一区二区三区| 人人狠狠综合久久88亚洲| 久久久精品人妻一区二区三区四| 国产成人午夜福利在线观看视频| 欧美日韩精品视频一区二区三区| 一级做a爰片性色毛片成人久久久国产一级a毛| 2021精品无码福利在线| 少妇人妻无码精品视频app| 在线不卡日本v二区三区18| 一级做a爰片久久| 全免费A级毛片免费看无码| 久久久久人妻精品一区三寸蜜桃| 人妻人人做人碰人人添| 国产巨大爆乳在线观看| 国产高清午夜精品福利色噜| 久久99精品国产麻豆| 999热成人精品国产免| 国产97色在线 日韩| 成人区人妻精品一区二区三区| 国产免费AV片无码永久| 2021国产精品午夜久久| 亚洲成Av人片在线观看无码影片| 亚洲男人A∨资源网| 四虎影视成人永久免费观看视频| 久久国产精品二国产精品| 国产乱码一二三区精品| 久久午夜夜伦鲁鲁片无码免费播放区| 国产成人精品a视频一区| 国产精品无码一区二区三区不卡| 黑人巨大无码中文字幕无码| 国产99视频精品免视看7| 婷婷国产天堂久久综合亚洲| 国产最爽的乱婬视频国语对白| 亚洲精品美女久久久久久久| 狠狠躁夜夜躁人人爽天天古典| 日本一区二区在线看|