2015年是充滿(mǎn)了改變和分水嶺式變革的一年，而隨著2016年的到來(lái)，我們將迎來(lái)一些新的趨勢(shì)。

在新的一年，“千禧一代”將繼續(xù)打破全球商業(yè)格局，給他們所從事的行業(yè)帶來(lái)改變和破壞性的思維。下面六大新興趨勢(shì)，值得“千禧一代”創(chuàng)業(yè)者們關(guān)注。

1、音頻復(fù)興

聲音將依舊是熱門(mén)，預(yù)計(jì)2016年耳機(jī)行業(yè)的規(guī)模將超過(guò)130億美元。這種轉(zhuǎn)變會(huì)繼續(xù)催生新的商業(yè)模式，連同根據(jù)音頻體驗(yàn)制作的電視節(jié)目（播客《Serial》變成了電視節(jié)目），聲音體驗(yàn)變得更易于獲得和更合理化（Pandora收購(gòu)Ticketfly）。

隨著范式轉(zhuǎn)移的繼續(xù)，廣播的復(fù)興也將繼續(xù)，并且可能成為市場(chǎng)營(yíng)銷(xiāo)策略的中心，而不是輔助組成部分。

隨著新應(yīng)用和技術(shù)的出現(xiàn)，音頻短信市場(chǎng)將急速增長(zhǎng)。我們還可能在來(lái)年看到人們像刷電視劇一樣刷聽(tīng)廣播。2016年，耳朵仍將是表達(dá)觀(guān)點(diǎn)和賺錢(qián)的一個(gè)重要陣地。

2. 表情符號(hào)成為焦點(diǎn)

表情符號(hào)將形成一種獨(dú)有的語(yǔ)言，并將是最強(qiáng)大的表達(dá)方式之一。2014年，我們看到了不同種族的自定義表情符號(hào)，今年將會(huì)有更多字符和符號(hào)，供我們?cè)谌粘?duì)話(huà)中使用。我們會(huì)看到各大品牌通過(guò)表情符號(hào)，加大營(yíng)銷(xiāo)幅度（例如，F(xiàn)acebook以前只能點(diǎn)贊，現(xiàn)在可以用表情符號(hào)表達(dá)幽默、驚奇等各種情緒。）

此外，圖書(shū)、廣告、GIF格式圖片、惡搞圖片或者其他通信平臺(tái)，也會(huì)用越來(lái)越多的表情符號(hào)來(lái)表現(xiàn)。最近，《大白鯊》被翻譯成全表情符號(hào)文本，便是這一趨勢(shì)的明確先兆，而且在2016年，市場(chǎng)營(yíng)銷(xiāo)者和消費(fèi)者一定會(huì)看到更多這種變化。

3. 用分享實(shí)現(xiàn)節(jié)約

分享經(jīng)濟(jì)將繼續(xù)爆發(fā)。我們將看到分享經(jīng)濟(jì)生態(tài)系統(tǒng)的持續(xù)擴(kuò)大，這個(gè)生態(tài)系統(tǒng)提倡“我們”而不是“我”的理念，目的是為其所在的整個(gè)社區(qū)帶來(lái)價(jià)值和好處。

這種公司為自己、為他們服務(wù)的消費(fèi)者，以及那些尋找自由職業(yè)機(jī)會(huì)的本地人帶來(lái)好處的理念，將成為一個(gè)更加明顯的標(biāo)志，證明新型Uber X經(jīng)濟(jì)的持久性。

分享經(jīng)濟(jì)還會(huì)繼續(xù)挖掘出大量新機(jī)遇，使所有人從分享中獲益，同時(shí)還可以有更偉大的或“社會(huì)”意義。比如，Nimber嘗試根據(jù)現(xiàn)有的“未利用的”空間，提高運(yùn)輸和配送不同形狀和尺寸的貨物的能力，這便是這一趨勢(shì)的典型例子。此外，這個(gè)例子也讓我們有機(jī)會(huì)了解，在未來(lái)幾周和幾個(gè)月內(nèi)，隨著分享經(jīng)濟(jì)的日趨成熟，將會(huì)涌現(xiàn)出哪些類(lèi)型的新服務(wù)。

4. 傳統(tǒng)企業(yè)領(lǐng)先一步

隨著分享經(jīng)濟(jì)挑戰(zhàn)者的不斷出現(xiàn)，他們會(huì)迫使市場(chǎng)反抗者們面對(duì)全球經(jīng)濟(jì)的結(jié)構(gòu)變化，最終開(kāi)始自我瓦解。比如，在酒店行業(yè)，凱悅酒店（Hyatt）和溫德姆酒店集團(tuán)（Wyndham），均創(chuàng)建了挑戰(zhàn)者品牌（分別是onefinestay和Love Home Swap），與分享經(jīng)濟(jì)的中堅(jiān)力量Airbnb競(jìng)爭(zhēng)。

隨著這種新范式的出現(xiàn)，我們會(huì)看到，新老并存的經(jīng)濟(jì)將引領(lǐng)合作商業(yè)時(shí)代向前發(fā)展；而各個(gè)領(lǐng)域所提供的新型消費(fèi)者服務(wù)，將在某個(gè)特定的市場(chǎng)利基中重塑其可能性。

這種趨勢(shì)會(huì)催生一小部分服務(wù)，我們會(huì)繼續(xù)看到一切皆可定制的理念影響到商業(yè)的方方面面，比如酒水（定制雕刻的Knobs Creek威士忌酒瓶），以及科技巨頭（亞馬遜的新手工藝品交易平臺(tái)Handmade）。

5. 屬于自由職業(yè)者的未來(lái)

隨著傳統(tǒng)商業(yè)受到新型合作商業(yè)反抗者的持續(xù)威脅，關(guān)于分享經(jīng)濟(jì)的長(zhǎng)期可行性、效果和安全性的問(wèn)題會(huì)繼續(xù)存在。

但隨著新型經(jīng)濟(jì)的創(chuàng)新持續(xù)給我們的社會(huì)帶來(lái)良好的轉(zhuǎn)變，政策監(jiān)管一定會(huì)跟上創(chuàng)新的步伐，提供美國(guó)重新樹(shù)立全球領(lǐng)導(dǎo)地位所需要的政治基礎(chǔ)架構(gòu)。

因此，越來(lái)越多的分享經(jīng)濟(jì)公司將會(huì)誕生，越來(lái)越多從事自由職業(yè)的機(jī)會(huì)將變成現(xiàn)實(shí)。將有一批新生代創(chuàng)業(yè)者和商業(yè)領(lǐng)導(dǎo)者，幫助我們進(jìn)入更光明的未來(lái)。

6. “Z一代”登上舞臺(tái)

2016年是新的一年，同時(shí)也將有一代新人成為關(guān)注的焦點(diǎn)?！癦一代”首次開(kāi)始成為所有人關(guān)注的焦點(diǎn)。隨著“Z一代”人口的快速增長(zhǎng)，他們開(kāi)始分享對(duì)技術(shù)或服裝等各個(gè)領(lǐng)域的觀(guān)點(diǎn)，市場(chǎng)營(yíng)銷(xiāo)者已經(jīng)看到了他們所具備的購(gòu)買(mǎi)力。這一代人將是100%在線(xiàn)的一代，因此他們對(duì)公眾輿論的影響力將是巨大的。

這一趨勢(shì)與我們可以感知到的全球商業(yè)的轉(zhuǎn)變相吻合。全球商業(yè)正在持續(xù)向有意義的盈利轉(zhuǎn)變。來(lái)年，我們會(huì)看到更多這一趨勢(shì)所帶來(lái)的轉(zhuǎn)變。

“Z一代”也被稱(chēng)為“前途無(wú)限的一代”。在其價(jià)值觀(guān)的形成過(guò)程中，他們會(huì)表達(dá)出更多、更富有同理心的態(tài)度，而不是自我服務(wù)的心態(tài)。這種轉(zhuǎn)變與2016年的另外一個(gè)趨勢(shì)有著密切的關(guān)系——同理心將成為全世界最重要的“硬通貨”之一。（財(cái)富中文網(wǎng)）

譯者：劉進(jìn)龍/汪皓

2015 has been a year ripe with change and watershed transformation, but as we move into 2016 many new trends lurk on the horizon.

Here are the top 6 emerging trends millennial entrepreneurs should look out for in the year ahead as they continue to tear up the global business landscape, bringing change and disruptive thinking to all they do:

1. AUDIO

Sound will continue to emerge as the new word, with the audio headphone industry expected to surpass $13 billion by 2016. This shift will continue to percolate with new business models that make sound experiences more accessible and streamlined (Pandora purchase of Ticketfly) along with TV shows built off of audio experiences (Serial the podcast becoming a TV show). As the paradigm shift continues, radio will continue to experience a renaissance period and will potentially reemerge as a centerpiece of marketing strategy, as opposed to an ancillary component.

Audio text messages will surge as well with new apps and technologies appearing to amplify this trend. We may also be able to look out for binge radio on the horizon. In the year ahead, ears will continue to become a critical canvas for expression and monetization.

2. EMOJIS TAKE CENTER STAGE

Emojis will become their own language and among the most powerful forms of expression. Last year we witnessed customized emojis by race, this year we will see more characters and icons to represent our daily conversations. Prepare to see brands embrace emojis to heighten their marketings efforts (i.e. Facebook expanding from just thumbs up likes to emojis that express everything from humor to amazement).

Additionally, it is likely that books, ads, GIFS, memes and other vessels of communication will be conveyed in full on emoji language. The recent translation of Moby Dick into complete emoji text is a clear harbinger of this trend and something marketers and consumers are sure to see more of as we move into 2016.

3. SHARE IT TO SPARE IT

The sharing economy will continue to explode. We will see a continued push towards sharing business ecosystems that embrace the we instead of the me, and provide value and benefit to the communities they operate in as a whole.

This idea of businesses benefiting themselves, the consumers they serve, and local people seeking freelance employment will become more evident and an obvious sign of the permanence of our new Uber X economy.

The sharing economy will also continue to identify new untapped pockets of opportunity that can benefit from sharing and also potentially serve a greater or “social” purpose. Nimber, which seeks to facilitate the ability to transport and deliver cargo of all shapes and sizes based on currently available “unused” space is a great example of this trend. It also offers great insight into the type of offerings we will see a maturing sharing economy crank out in the weeks and months ahead.

4. THE CORPORATE ONE-UP

As sharing economy challengers continue to emerge, they will begin to push market insurgents to finally begin to disrupt themselves in response to the recent tectonic shifts in the global economy. We have seen this for example with hotel players Hyatt and Wyndham creating challenger brands (onefinestay and Love Home Swap) to rival sharing economy stalwart Airbnb.

As this new paradigm ensues, we will see a mix of old and new economies leading the era of collaborative commerce move forward and new consumer offerings provided across the board reimagine what is possible in a given market niche.

This push will place a premium on small batch offerings and we will continue to see the notion of all things bespoke impact everything from alcohol (customized engraved Knobs Creek Whiskey bottles) to tech giants (new Handmade at Amazon marketplace).

5. A FREELANCER’S FUTURE

Questions will continue to circulate about the long-term viability, efficacy and safety of the sharing economy as traditional businesses continue to be threatened by new collaborative commerce insurgents.

However, as the innovation of our new economy continues to help transform society for the good, it is inevitable that regulation will begin to keep pace with innovation, providing the political infrastructure required for America to recapture its leadership foothold on the global stage.

As a result, more and more sharing economy businesses will arrive, and more and more opportunities to go freelance will materialize. A new crop of entrepreneurs and business leaders will appear to help guide us toward a brighter future.

6. Z BABIES HAVE ARRIVED

2016 will bring with it a new year of course, but also a new generation of focus. For the first time in the year ahead, it will be Generation Z that begins to take center stage. With a population that is rapidly growing, marketers are already seeing the buying power of this demographic as they begin to share their voice on everything from technology to apparel. With 100 percent of this generation connected online, the ability of this group to influence public opinion is enormous.

This trend dovetails well with the palpable shift of global business to continue to purposefully profit, which is something we will most definitely see more of in the year ahead.

Additionally as the voice of Generation Z, already known as the “Limitless Generation” continues to take shape, a more empathetic, as opposed to self serving tone will emerge. This shift also ties to another trend to look out for in the year ahead – empathy as one of the world’s greatest currencies.