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蘋果公司“最受尊敬的挑戰(zhàn)”

蘋果公司“最受尊敬的挑戰(zhàn)”

Alan Murray 2016年02月24日
蘋果以及庫克的威望和聲譽能否在這場隱私大戰(zhàn)中幸免?就像美國圣伯納迪諾槍擊案一樣,外部事件將成為決定性的因素,但它無疑是一場值得拭目以待的訴訟大戰(zhàn)。

《財富》雜志最新公布了“2016年全球最受贊賞公司全明星排行榜”。該排名基于光輝國際合益集團(Korn Ferry Hay Group)的商業(yè)領(lǐng)袖調(diào)查結(jié)果。蘋果公司再次榮登榜首。

今年排行榜出爐之際可謂恰遇“尖峰時刻”。本周,蘋果決定對其享譽全球的聲譽進行終極測試,將與美國政府就旗下智能手機加密問題對簿公堂,我的同事Geoff Colvin把這稱之為一場史詩般的戰(zhàn)斗,這樣的形容毫不為過。

美國政府慎重地選擇了針對蘋果的案件,要求蘋果公司對去年加州槍擊案主犯法魯克(RizwanFarook)使用的iPhone 5C手機進行解鎖。法魯克與妻子當天在加州圣伯納迪諾(San Bernadino)的一個假日派對上向人群開火,導致14人喪生,22人受傷。面對這樣一宗案件,誰又敢拒不提供證據(jù)呢?對于蘋果公司在這一事件上的態(tài)度,美國總統(tǒng)候選人唐納德?特朗普(Donald Trump)稱其為“可恥”,特朗普證明他對公眾的情緒有著正確的感知。

庫克則認為,這并非只是一個商業(yè)問題,而是事關(guān)基本政治權(quán)利的問題。庫克組建了一支由泰德?奧爾森(Ted Olson)和泰德?鮑特羅斯(Ted Boutrous)組成的律師團隊,前者是公民聯(lián)合會(Citizens United)訴競選資金法案案件的勝訴方律師,后者時常出任媒體組織的辯護律師。庫克的這一行動表明,他將以軟件加密受憲法第一修正案保障言論自由的條款保護而抗辯。而憑借這一論據(jù),這場官司可能會一路打到最高法院——或許會在明年,而屆時已故大法官安東寧?斯卡利亞(Antonin Scalia)的繼任者可能會影響判決的結(jié)果。

在這場訴訟大戰(zhàn)中,臉書(Facebook)、推特(Twitter)和谷歌(Google)等硅谷科技公司則力挺蘋果。而執(zhí)法部門和情報界則步伐一致地站在另一邊。曼哈頓地區(qū)檢察官勒斯?萬斯(Cyrus Vance)表示,目前他有175臺蘋果設(shè)備無法在刑事偵查中進行數(shù)據(jù)讀取。美國參議院情報委員會(Senate Intelligence Committee)主席理查德?伯頓(Richard Burton)則已提議通過立法對拒絕解密加密信息的企業(yè)施以刑事處罰。

蘋果以及庫克的威望和聲譽能否在這場戰(zhàn)斗中幸免?就像美國圣伯納迪諾槍擊案一樣,外部事件將成為決定性的因素。這是一場值得諸位拭目以待的訴訟大戰(zhàn)。(財富中文網(wǎng))

譯者:鄭立飛

FORTUNE unveils its list of the World's Most Admired Companies, based on surveys of business leaders conducted by Korn Ferry Hay Group. Top of the list: Apple.

The release comes at a critical moment. Apple this week decided to put its vaunted reputation to the ultimate test, launching what my colleague Geoff Colvin correctly calls an epic battle with the U.S. government over the encryption of its smart phones.

The government has chosen its test case wisely. It is asking Apple to unlock the iPhone 5C used by RizwanFarook who, along with his wife, slaughtered 14 people and wounded 22 others at a holiday party in San Bernadino. Who would dare withhold evidence in such a case? Donald Trump calls Apple's stance "disgraceful," and Trump has proven that he has a good sense of the public mood.

Cook is arguing that this is not just a business issue, but one of fundamental political rights. He is building a legal team - Ted Olsen, who won the Citizens United case that struck down campaign finance laws, and Ted Boutrous, who frequently represents media organizations - that suggests he is going to argue encrypted software is protected by the First Amendment's right of free speech. That's an argument that could make its way to the Supreme Court - perhaps reaching it next year, when Antonin Scalia's replacement may swing the balance.

Silicon Valley companies - Facebook, Twitter, Google - are lining up behind Apple in this fight. But the law enforcement and intelligence communities are in lockstep on the other side. Manhattan District Attorney Cyrus Vance said yesterday he now has 175 Apple devices he can't access in criminal investigations. Senate Intelligence Committee Chairman Richard Burton has proposed legislation that would impose criminal penalties on companies that refuse to unscramble encrypted messages.

Can Apple's - and Cook's - vaunted reputations survive this battle? External events - like the shooting in San Bernadino - will matter. This is a big one that bears close watching.

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