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優(yōu)步與支付寶擴(kuò)大合作以吸引中國(guó)消費(fèi)者

優(yōu)步與支付寶擴(kuò)大合作以吸引中國(guó)消費(fèi)者

Kia Kokalitcheva 2016-05-09
優(yōu)步將支持中國(guó)消費(fèi)者在超過(guò)68個(gè)國(guó)家和400個(gè)城市旅行時(shí),使用支付寶付費(fèi)。

為了吸引中國(guó)消費(fèi)者,優(yōu)步(Uber)現(xiàn)在瞄準(zhǔn)了消費(fèi)者的錢包——實(shí)際上是他們的數(shù)字錢包。

這家叫車服務(wù)公司在周二表示,公司將開始支持中國(guó)消費(fèi)者在超過(guò)68個(gè)國(guó)家和400個(gè)城市旅行時(shí),使用中國(guó)流行的數(shù)字支付應(yīng)用支付寶(Alipay)付費(fèi)。

作為合作的一部分,現(xiàn)在,用戶可通過(guò)支付寶的手機(jī)應(yīng)用使用優(yōu)步的服務(wù),這將幫助優(yōu)步直接為支付寶的4.5億中國(guó)用戶提供服務(wù)。中國(guó)用戶在國(guó)外也可以通過(guò)支付寶應(yīng)用使用優(yōu)步叫車服務(wù)。

優(yōu)步此次擴(kuò)大與支付寶的合作,目的是為了在潛力巨大的中國(guó)叫車市場(chǎng)獲得助力。目前,優(yōu)步遠(yuǎn)遠(yuǎn)落后于中國(guó)本地市場(chǎng)領(lǐng)導(dǎo)者滴滴出行(Didi Chuxing),位居第二位。優(yōu)步中國(guó)戰(zhàn)略負(fù)責(zé)人柳甄表示,優(yōu)步目前在中國(guó)叫車市場(chǎng)占有約三分之一的份額。

最近,優(yōu)步與滴滴出行的競(jìng)爭(zhēng)已經(jīng)擴(kuò)大到了中國(guó)海外市場(chǎng)。去年,滴滴出行宣布將與另外三家叫車服務(wù)公司合作,與優(yōu)步展開競(jìng)爭(zhēng)。上個(gè)月,滴滴出行的客戶在美國(guó)出行時(shí),終于可以使用手機(jī)應(yīng)用來(lái)福車(Lyft)的叫車服務(wù),此外,滴滴出行正在計(jì)劃與印度的Ola和東南亞的Grab等本地叫車服務(wù)公司建立類似的合作關(guān)系。

優(yōu)步擴(kuò)大與支付寶的合作,可以幫助吸引出行頻繁的中國(guó)消費(fèi)者,因?yàn)橄M(fèi)者在出行時(shí)不需要通過(guò)其他支付方法使用優(yōu)步。此外,中國(guó)游客可以通過(guò)支付寶應(yīng)用使用優(yōu)步叫車服務(wù),不必再下載優(yōu)步的應(yīng)用。

柳甄表示,諸如阿里巴巴公司旗下的支付寶服務(wù)對(duì)于希望在中國(guó)開展業(yè)務(wù)的供應(yīng)商至關(guān)重要,因?yàn)槎鄶?shù)中國(guó)消費(fèi)者沒(méi)有信用卡。支付寶美國(guó)負(fù)責(zé)人在去年夏天曾告訴《財(cái)富》雜志(Fortune),由于支付寶非常受歡迎,因此,當(dāng)消費(fèi)者發(fā)現(xiàn)他們可以通過(guò)支付寶支付商戶的服務(wù)時(shí),很快便可以建立起對(duì)商戶的信任。

兩家公司并未披露具體的財(cái)務(wù)條款,不過(guò)優(yōu)步高級(jí)業(yè)務(wù)副總裁埃米爾?邁克爾指出,支付寶會(huì)對(duì)每一筆通過(guò)該應(yīng)用完成的交易抽取傭金,這或許可以為我們提供一些線索。

但這并不意味著優(yōu)步在競(jìng)爭(zhēng)中取得勝利——因?yàn)橹Ц秾殤?yīng)用早已支持滴滴出行的服務(wù),另外據(jù)滴滴出行的發(fā)言人表示,通過(guò)其他流行應(yīng)用也可以使用滴滴出行服務(wù),如微信(WeChat)、阿里旅行(Alitrip)和騰訊地圖(Tencent Map)等。但優(yōu)步與微信的母公司、滴滴出行的投資者騰訊(Tencent)之間的關(guān)系卻并不融洽。

去年,微信封殺了優(yōu)步,后來(lái)在《華爾街日?qǐng)?bào)》(Wall Street Journal)舉辦的一次會(huì)議上,當(dāng)被問(wèn)及具體情況時(shí),優(yōu)步聯(lián)合創(chuàng)始人兼CEO特拉維斯?卡蘭尼克(Travis Kalanick)說(shuō)了下面一番話:“在中國(guó)的競(jìng)爭(zhēng)是不同的?!贝耸聦?duì)于優(yōu)步來(lái)說(shuō)無(wú)疑是一次沉重打擊。去年,優(yōu)步一直在大力投資中國(guó)業(yè)務(wù)。

此外,優(yōu)步與支付寶表示,雙方的合作也會(huì)擴(kuò)大到印度支付服務(wù)Paytm。Paytm一直與支付寶有密切合作。兩家公司稱,現(xiàn)在,Paytm的用戶在印度境內(nèi)出行和到中國(guó)旅行時(shí),均可通過(guò)Paytm應(yīng)用使用優(yōu)步的叫車服務(wù)。

優(yōu)步早在2014年便允許中國(guó)消費(fèi)者使用支付寶支付車費(fèi)。今年2月份,優(yōu)步擴(kuò)大了與支付寶的合作,允許中國(guó)消費(fèi)者在中國(guó)大陸之外的地區(qū),包括中國(guó)香港、臺(tái)灣和澳門等地,使用支付寶付費(fèi),無(wú)需信用卡。(財(cái)富中文網(wǎng))

譯者:劉進(jìn)龍/汪皓

In a chase for Chinese customers, Uber is now going after their wallets—their digital wallets, that is.

The ride-hailing company said on Tuesday that it would begin to let Chinese customers pay for rides using popular Chinese digital payments app Alipay when they travel to more than 68 countries and 400 cities.

As part of the partnership, Uber’s service will now also be available through Alipay’s mobile app, helping Uber skip the line and land right into the palm of Alipay’s 450 million Chinese users. Alipay’s users will be able to hail an Uber ride through the app outside of China as well.

Uber’s move is designed to give it a leg up in the potentially huge Chinese ride-hailing market, where the company is a distant second place behind local leader Didi Chuxing. Uber controls about one third of all Chinese ride hailing bookings, according to Uber China strategy head Zhen Liu.

The rivalry between the two companies has also recently spilled beyond the country’s borders whenDidi Chuxing announced last year that it would team with three other ride-hailing companies to take on Uber. Last month, Didi Chuxing customers were finally able to start using their mobile app to hail a ride through Lyft when traveling to the U.S., and similar partnerships are planned with local ride-hailing companies in India, through Ola, and Southeast Asia, through Grab.

Uber’s expanded partnership with Alipay could help Uber compete for Chinese frequent travelers because they would no longer need to link additional payment methods in Uber when traveling. Chinese visitors would also be able to book Uber rides through Alipay’s app without needing to download the ride-hailing company’s app.

Services like Alipay, an affiliate of Alibaba’s parent company, are hugely important in China and for vendors that wish to operate there because most Chinese consumers don’t have a credit card, Liu said. Because it’s so popular, Alipay also helps merchants immediately gain trust from Chinese consumers when they see they can pay through the service, Alipay’s U.S. chief told Fortune last summer.

The companies declined to share details about their financial arrangement, though Uber’s senior vice president of business, Emil Michael, pointed out that Alipay traditionally takes commissions from transactions it drives to other services as a hint.

Still, the battle isn’t won for Uber yet—Alipay’s app already sports Didi Chuxing’s service, which is also available through other massively popular apps like WeChat, Alitrip, and Tencent Map, according to a Didi Chuxing spokesman. Uber, on the other hand, has had a rough relationship with WeChat’s parent company and Didi Chuxing investor Tencent.

Last year, WeChat blocked Uber’s access to the app, leading Uber co-founder and CEO Travis Kalanick to later remark that “competition in China works different” after being asked about the situation during a Wall Street Journal conference. The move was an obvious blow to Uber, which has been heavily investing in its Chinese operation over the past year.

Uber and Alipay’s partnership also extends to Paytm, an Indian payments service that works closely with Alipay, the companies said. Now, Paytm’s users will be able to use the app to hail an Uber ride while getting around in India, as well as when they travel to China, the companies said.

Uber first let Chinese customers use Alipay in 2014 to pay for rides. In February, it expanded the deal to let Chinese use it instead of a credit card outside mainland China, starting in Hong Kong, Taiwan, and Macau.

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