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6款營(yíng)銷神器,如果你還沒(méi)聽(tīng)說(shuō)就Out了

6款營(yíng)銷神器,如果你還沒(méi)聽(tīng)說(shuō)就Out了

財(cái)富中文網(wǎng) 2016-09-17
來(lái)看看美帝的企業(yè)家們又推薦了哪些小眾的營(yíng)銷黑科技。

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從社交媒體營(yíng)銷到公司官網(wǎng)的訪問(wèn)量,做營(yíng)銷的總是需要一些工具作為幫手。但哪些工具最適合做這些工作呢?事實(shí)可能令你大吃一驚,它們可能恰恰是你的公司從沒(méi)考慮過(guò)使用的幾種工具。

有鑒于此,我們向創(chuàng)始人社區(qū)(Founder Society)的六名企業(yè)家提出了以下問(wèn)題:

是否有某種營(yíng)銷工具非常高效,但很多小企業(yè)卻并未使用?

1.Ahrefs

Ahrefs可以使你通過(guò)了解競(jìng)爭(zhēng)對(duì)手的情況來(lái)改進(jìn)自己的營(yíng)銷策略。它能搜索你所有競(jìng)爭(zhēng)對(duì)手的外鏈數(shù)據(jù),并且通過(guò)外鏈數(shù)據(jù)發(fā)現(xiàn)類似網(wǎng)站。它還能搜索你的競(jìng)爭(zhēng)對(duì)手的關(guān)鍵詞,并且可以每周向你發(fā)送競(jìng)爭(zhēng)對(duì)手的關(guān)鍵詞在網(wǎng)絡(luò)上的最新排名情況。

——阿杰馬勒·薩利姆,Suprex Learning公司

2.Edgar

Edgar是一個(gè)非常好用的社交媒體工具,能夠幫助你在所有社交媒體渠道上發(fā)布信息。它對(duì)小企業(yè)來(lái)說(shuō)非常高效,而且省卻了大量手工發(fā)布的時(shí)間。

——阿爾里·于,GiftStarter.com

3.Help a Reporter Out

Help a Reporter Out(簡(jiǎn)稱HARO)是一個(gè)為英文媒體與爆料人牽線搭橋的平臺(tái),當(dāng)然也有不少企業(yè)和商家希望通過(guò)這個(gè)平臺(tái)打軟廣告。如果你文筆不錯(cuò),每天還有30分鐘左右的空閑時(shí)間,就不妨掃掃HARO上的問(wèn)題,回答其中你能回答的,可以說(shuō)是惠而不費(fèi)。

——本·沃克,Transcription Outsourcing, LLC

4.Google Analytics

很多小企業(yè)雖然費(fèi)了不少心精搞營(yíng)銷,但對(duì)營(yíng)銷活動(dòng)的效能卻很難量化。而Google Analytics就是一個(gè)衡量網(wǎng)絡(luò)廣告效能的最佳工具,它能為我們帶來(lái)看得見(jiàn)摸得著的商業(yè)情報(bào)。Google Analytics是一個(gè)免費(fèi)平臺(tái),它可以通過(guò)很多詳細(xì)資料告訴你,你的網(wǎng)站的訪客流量是從哪里來(lái)的,訪客又是怎樣與你的網(wǎng)站進(jìn)行互動(dòng)的。

——賈斯汀·穆德雷,LASANAN公司

5.SEMRush

作為一名互聯(lián)網(wǎng)營(yíng)銷行業(yè)的從業(yè)者,SEMRush是我每天都在使用的工具之一。你可以用它做關(guān)鍵詞和競(jìng)品搜索,以及追蹤你的排名等等——所有這些只需用鼠標(biāo)輕輕一點(diǎn)便可搞定。

——布萊恩·德里斯科爾,Think Big Marketing, LLC

6.Snapchat

由于其市場(chǎng)劃分,Snapchat也是一個(gè)非常有效的數(shù)字營(yíng)銷工具。它提供了其他主流社交媒體工具所不具備的獨(dú)特功能,而且它在“千禧一代”中的普及率也越來(lái)越高。(財(cái)富中文網(wǎng))

——納迪亞·漢森,Result Logix公司。

譯者:樸成奎

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Between your company’s presence on social media to its website traffic, your marketing strategy could always use a helping hand. But what are the best tools out there for the job? Turns out, they may be ones your company never even considered using.

That’s why we asked six entrepreneurs from FounderSociety the following question:

What’s one highly effective marketing tool that my small business might not be using?

1.Ahrefs

Ajmal SaleemAhrefs allows you to improve your marketing by learning from your competitors. It searches all your competitors’ backlinks and allows you to find similar sites that you can find backlinks off of. It also searches your competitors’ keywords and sends you weekly updates on their keyword rankings on the web. —Ajmal Saleem, Suprex Learning

2.Edgar

Arry YuEdgar is a great social media tool to help syndicate your messages across all social channels. It’s cost effective for small business and saves countless hours of time posting manually. —Arry Yu, GiftStarter.com

3.Help a Reporter Out

Ben WalkerI reply to HARO requests as much as I possibly can. If you can write and have 30 minutes of free time every day, you should be scanning HARO requests and replying to the ones that fit you. It’s a no-brainer—it’s free and easy to do. —Ben Walker, Transcription Outsourcing, LLC

4.Google Analytics

Justin MoodleyAll too often, small businesses find it difficult to quantify their return on marketing efforts. For digital advertising channels, Google Analytics GOOG 0.35% is the best resource for generating tangible business intelligence. It’s a free platform with a lot of educational documentation that will allow you to see where website traffic comes from and how visitors interact with your website. —Justin Moodley, LASANAN

5.SEMRush

Bryan DriscollBeing in the internet marketing industry, the one software tool that I use on a daily basis is SEMRush. It allows you to do keyword and competition research, track your rankings and much more—all with a click of a button. —Bryan Driscoll, Think Big Marketing, LLC

6.Snapchat

Nadia HansenSnapchat is a very effective tool for digital marketing due to its market segmentation. It offers unique features not found in other more mainstream social media tools, and it has a sprawling audience of millennials. —Nadia Hansen, Result Logix

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