2007年1月9日，在舊金山的莫斯康展覽中心（Moscone Center），史蒂夫·喬布斯登上了展臺(tái)，改變了世界。

這位已故的蘋(píng)果共同創(chuàng)始人在當(dāng)天發(fā)布了iPhone手機(jī)，距離如今正好十年。在Macworld 2007大會(huì)的主辦地莫斯康展覽中心，喬布斯展示了一款在早期的大部分時(shí)候只支持AT&T無(wú)線(xiàn)網(wǎng)絡(luò)（當(dāng)時(shí)還叫Cingular）的手機(jī)。這款iPhone擁有觸摸屏，拋棄了物理鍵盤(pán)，搭載了一款由蘋(píng)果設(shè)計(jì)、也只支持蘋(píng)果產(chǎn)品的新移動(dòng)系統(tǒng)——這款系統(tǒng)與當(dāng)時(shí)流行的競(jìng)爭(zhēng)對(duì)手的產(chǎn)品截然不同。

盡管世人正式認(rèn)識(shí)iPhone是在喬布斯掌權(quán)期間，但蘋(píng)果早在2004年就開(kāi)始研發(fā)這個(gè)代號(hào)為Project Purple的項(xiàng)目。三年中，蘋(píng)果建立了超過(guò)1,000人的團(tuán)隊(duì)，負(fù)責(zé)iPhone研發(fā)的方方面面，而喬布斯參與了每一步。他評(píng)估了不同版本的設(shè)計(jì)，包括一種類(lèi)似iPod的版本（帶滾輪的等等），否定了所有不合標(biāo)準(zhǔn)的方案。他還評(píng)估了軟件，也就是我們?nèi)缃袼膇OS，確保它與眾不同、充滿(mǎn)吸引力，從而給人們留下深刻印象。

喬布斯在發(fā)布iPhone時(shí)說(shuō)，這是一款革命性的手機(jī)。他說(shuō)得沒(méi)錯(cuò)。不過(guò)在當(dāng)時(shí)的市場(chǎng)環(huán)境中，iPhone的特質(zhì)不是唯一的。當(dāng)時(shí)，智能手機(jī)市場(chǎng)正開(kāi)始向觸屏設(shè)備轉(zhuǎn)型，一些產(chǎn)品已經(jīng)提供了iPhone所具有的部分（但還差距甚遠(yuǎn)）觸屏功能。

不過(guò)蘋(píng)果的iPhone是第一款把這項(xiàng)特色做好的產(chǎn)品。它擁有多點(diǎn)觸控功能，可以觀看電影及其他內(nèi)容的大屏幕，還能幫助用戶(hù)安排自己的生活，另外重要的一點(diǎn)是，它還很耐用。iPhone是第一款真正理解用戶(hù)需求的設(shè)備——甚至是在用戶(hù)知道自己有相關(guān)需求之前。

史蒂夫·喬布斯推出這款手機(jī)的那一刻起，新的時(shí)代就拉開(kāi)了序幕。全球的競(jìng)爭(zhēng)對(duì)手都因?yàn)閕Phone而行動(dòng)起來(lái)，他們推出了類(lèi)似的產(chǎn)品，企圖超越蘋(píng)果。地位穩(wěn)固的競(jìng)爭(zhēng)對(duì)手如Palm和BlackBerry，很快就被厭倦他們沿街叫賣(mài)的老式手機(jī)，想要更好的新產(chǎn)品的消費(fèi)者所遺忘。

簡(jiǎn)而言之，智能手機(jī)市場(chǎng)——實(shí)際上，可以說(shuō)是整個(gè)移動(dòng)產(chǎn)品市場(chǎng)——分為兩個(gè)時(shí)代：前iPhone時(shí)代和后iPhone時(shí)代。

毫無(wú)疑問(wèn)，蘋(píng)果是最大的受益者。憑借這一款產(chǎn)品，公司建立了全新的業(yè)務(wù)分部，十年來(lái)收獲了巨額的資金。沒(méi)有iPhone，蘋(píng)果就不會(huì)是我們現(xiàn)在所知的蘋(píng)果。

不過(guò)，iPhone最重要的時(shí)代意義，可能在于它給用戶(hù)帶來(lái)的影響。十年前發(fā)布的iPhone對(duì)消費(fèi)者的生活產(chǎn)生了巨大的影響。盡管蘋(píng)果1月時(shí)就推出了它，但消費(fèi)者真正拿到這款產(chǎn)品是在6月。我們?nèi)缃裆钤谝苿?dòng)先行的世界里，手邊就放著iPhone（或安卓產(chǎn)品），隨時(shí)準(zhǔn)備應(yīng)對(duì)著當(dāng)日的挑戰(zhàn)。計(jì)算機(jī)以及偶爾坐在我們面前的人成為了次要的。智能手機(jī)——觸屏、應(yīng)用商店以及一切——現(xiàn)在是最重要的。這都是拜史蒂夫·喬布斯和蘋(píng)果所賜。（財(cái)富中文網(wǎng)）

作者：Don Reisinger

譯者：嚴(yán)匡正

When Steve Jobs took the stage at the Moscone Center in San Francisco on Jan. 9, 2007, he changed the world.

On that day, exactly 10 years ago, the late Apple co-founder unveiled the iPhone. At the Moscone Center, home to the Macworld 2007 convention, Jobs showcased a handset that would be available exclusively on AT&T's (t) wireless network (then known as Cingular) for much of its early life. The iPhone had a touchscreen, ditched the physical keyboard, and delivered a new mobile operating system designed solely by Apple and for Apple—an OS that was unlike anything popular competitors at the time were offering.

While the world learned officially of the iPhone during that Jobs keynote, Apple had been working on the project since 2004 under the codename Project Purple. Over the three-year period, Apple (aapl) amassed a team of more than 1,000 people to work on different facets of the iPhone's development, and Jobs was there every step of the way. He evaluated different versions of the gadget, including one that looked like an iPod (scroll wheel and all) and nixed everything that wasn't up to snuff. He also evaluated the software, which would morph into the iOS we know now, to ensure it was something different and appealing that could impress the world.

Jobs said when he unveiled the iPhone that the handset would be revolutionary. And he was right. But in the context of the broader marketplace, it wasn't alone. At the time, the smartphone market was moving toward touchscreen devices and there were some handsets already on the market that delivered some (but not nearly all) of the touch features offered by the iPhone.

But Apple's iPhone was the first device to get it right. It offered multitouch, a big-screen display to watch movies and other content, the ability to organize the user's life, and just as important, was a solid phone. Apple's iPhone was the first device that actually understood what users needed—perhaps even before users even knew they needed it.

Once Steve Jobs unveiled his company's handset, a new era began. Competitors around the world mobilized to respond to Apple's iPhone, delivered clones, and tried to one-up the company. Entrenched competitors like Palm and BlackBerry would soon be forgotten by the onslaught of customers who wanted the next best thing and not the old wares they were peddling.

Simply put, the smartphone market—and indeed, the broader mobile market—has two ages: the pre-iPhone era and the post-iPhone era.

Apple, of course, has proven to be the biggest beneficiary of that. With a single release, the company created an entirely new business segment that has generated massive sums of cash for a decade. Without the iPhone, Apple wouldn't be the Apple we know it as today.

But it's the historical significance the iPhone has had on users that is arguably most important. Consumer lives changed dramatically when the iPhone was released 10 years ago—although introduced in January, it actually reached customers in June. We now live in a mobile-first world, iPhones (or Android devices) at our side, ready to take on the day's challenges. Computers—and, at times, the person sitting in front of us—have become secondary. The smartphone—touchscreen, App Store, and all—is what matters most now. And we have Steve Jobs and Apple to thank for that.