蘋果熱切希望iPhone用戶拍出更好的照片。

上周四，科技業(yè)巨頭蘋果公布了一系列視頻，指導(dǎo)iPhone7和iPhone 7 Plus的用戶用內(nèi)置攝像頭拍出更好的效果。視頻發(fā)布在YouTube網(wǎng)站，每段都很小，時(shí)長均不足一分鐘。內(nèi)容是如何拍攝全景照片，動(dòng)態(tài)照片，以及如何不用閃光燈拍照。

蘋果一直在推廣iPhone的攝像功能。蘋果最近推出的廣告里都是用iPhone拍攝的靚照。現(xiàn)在智能手機(jī)上都配備了高級(jí)攝像頭，操作也十分簡便抬手即拍。照片分享網(wǎng)站Flickr追蹤用戶數(shù)據(jù)顯示，iPhone人氣超過其它智能手機(jī)和傳統(tǒng)的相機(jī)，是當(dāng)下最受歡迎的拍照智能手機(jī)。

不過從Flickr的數(shù)據(jù)來看，在手機(jī)拍照方面，蘋果分別于2015年和2016年發(fā)布的iPhone 6和iPhone 6s最受用戶歡迎。雖然iPhone 7的用戶群不斷壯大，但人氣仍遠(yuǎn)遠(yuǎn)不及前兩款手機(jī)。

盡管市場地位仍然領(lǐng)先，蘋果面臨的智能手機(jī)競爭非常激烈，很多競品不但配置了高端的攝像頭，功能上也超越了iPhone。比如三星的新款智能手機(jī)蓋世S8和S8+就配備高品質(zhì)的攝像頭，收獲用戶和測評(píng)機(jī)構(gòu)一致好評(píng)。去年谷歌發(fā)布的智能手機(jī)Pixel也搭載了號(hào)稱全球一流的智能手機(jī)攝像頭。

蘋果新近發(fā)布的視頻并沒有對(duì)比iPhone與其他手機(jī)品牌的攝像頭，只是建議怎樣更好地發(fā)揮鏡頭潛力拍好照片。視頻中還提供了一些手機(jī)拍照的基本指導(dǎo)，無論是否用手機(jī)拍照，對(duì)攝影新手都可能有幫助。

除了在YouTube上科普，蘋果還在官方網(wǎng)站上新辟了一個(gè)頁面，指導(dǎo)用戶如何用iPhone 7拍照。（財(cái)富中文網(wǎng)）

譯者：Pessy

審校：夏林

Apple really wants its iPhone owners to take better pictures.

The tech giant on Thursday published a series of videos aimed at teaching its iPhone 7 and iPhone 7 Plus owners how to take better photographs with the handset's built-in cameras. The bite-sized videos, which were published to YouTube, are less than a minute long. They examine shooting panoramic photos, action shots, and snapping photos without flash.

Apple (aapl, +1.40%) has long used its iPhone camera to promote its devices. Many of the company's recent commercials, in fact, have featured footage that was shot on an iPhone. Meanwhile, point-and-shoot and high-end cameras have taken a backseat to smartphones. According to photo-sharing site Flickr, which tracks its users' most commonly employed cameras, Apple's iPhones rank atop other smartphones, as well as traditional cameras, making them the most popular options for snapping photos.

However, Flickr's data suggests the iPhone 6 and iPhone 6s, which were released in 2015 and 2016, respectively, are the most popular cameras among its users. Apple's iPhone 7 is gaining ground, but still far behind.

Despite its lead in usage, Apple is facing stiff competition in the smartphone market with devices that have high-end cameras and features Apple's own handset doesn't offer. Samsung's (ssnlf, 0.00%) new Galaxy S8 and Galaxy S8+ smartphones, for instance, earned rave reviews from owners and testers for their high-quality cameras. Last year's Google (googl, -0.08%) Pixel handset also came with a high-end camera that Google said, was the world's best smartphone camera.

Apple's latest videos don't try to compare the iPhone's cameras to others. They do, however, make suggestions on how to get the most from the lenses. They also provide some basic instruction on how to snap photos, which might prove useful to novice photographers, regardless of the cameras they're using.

In addition to its YouTube page, Apple has added a new instructional page to its website, where users can learn how to shoot photos on the iPhone 7.