什么人會通過快遞購買合法大麻呢？

舊金山的大麻外賣創(chuàng)業(yè)公司Eaze最近對其客戶進(jìn)行了一項調(diào)查，以更好地了解他們的背景和習(xí)慣。調(diào)查結(jié)果的確證實了人們對大麻癮君子的一些刻板印象，但人們絕對想不到，還有一撥人居然也會時不時地在大麻煙霧中嗨上一嗨。在收到1萬多名Eaze用戶的回復(fù)后，該公司于本周二發(fā)布了一份報告。

報告顯示，通過快遞購買合法大麻的人大部分都是男性（66%）——這一點毫不令人意外，而57%的購買者都是22歲到34歲之間的“千禧一代”?？蛻舻牡诙竽挲g群體是所謂的“X世代”，即年齡在35歲到52歲之間者，約占受訪者總數(shù)的21%。更年輕的“Z世代”（18到21歲）則占了15%?！皨雰撼薄币淮?3歲到71歲）占了7%。約有20%的受訪者表示他們已為人父母。

或許你覺得抽大麻都是屌絲們干的事兒，然而令人驚訝的是，大多數(shù)Eaze的客戶都受過良好的教育，而且收入都很不錯。超過一半的受訪者擁有學(xué)士以上學(xué)歷（在加利福尼亞州的總?cè)丝谥?，上過大學(xué)的人只有39%）。91%的Eaze客戶都有一份工作。（有19%的受訪者表示他們就職于科技行業(yè)，考慮到Eaze公司的總部就在硅谷附近，這一點倒是并不令人意外。）49%的受訪者表示，他們的年收入7.5萬美元以上。有16%的受訪者表示，他們的年收入在10萬美元至149,999美元之間，看來抽大麻在美國的“高富帥”群體中真是一個相當(dāng)普及的休閑活動。

當(dāng)然，考慮到經(jīng)常通過該公司的手機(jī)應(yīng)用叫“大麻外賣”，一年必定得花不少錢，因而Eaze的客戶群成為高帥富的云集之地也就不足為奇了。有58%的受訪者表示，他們每天都要吸食大麻，每名客戶平均消費在買大麻上的錢達(dá)到了每年1,704美元。這比他們每年花在酒類、煙草和個人護(hù)理產(chǎn)品上的錢加起來還多。

說到了酒，有87%的受訪者表示，自從他們抽大麻以來，對酒精的消費倒是下降了。有40%的受訪者表示，醫(yī)生曾給他們開過含鴉片的處方藥，其中又有94%的人表示，自從抽了大麻以后，他們已經(jīng)減少了鴉片的用量。另有31%的受訪者稱，他們已經(jīng)用大麻代替了鴉片。這些數(shù)據(jù)給鼓吹大麻合法化者提供了有力支持。目前有很多人聲稱，大麻合法化有助于對抗美國當(dāng)前吸食鴉片制品成風(fēng)的現(xiàn)象。

近年來，隨著美國有越來越多的州實現(xiàn)了某種形式的大麻合法化，美國的合法大麻市場出現(xiàn)了快速增長。大麻合法化也在民調(diào)中獲得了愈加廣泛的支持。Eaze的老家加州就擁有一個發(fā)展勢頭很猛的醫(yī)用大麻產(chǎn)業(yè)，去年其在醫(yī)療領(lǐng)域的銷售額達(dá)到了20億美元。隨著加州決定將用于娛樂休閑用途的大麻合法化，有人預(yù)測道，在2018年休閑用大麻正式解禁后，該州大麻市場的總體年銷售額將達(dá)到50億美元。

去年秋天，Eaze公司完成了一輪1300萬美元的風(fēng)險融資。而加州大麻市場的進(jìn)一步發(fā)展，也必將為其帶來更加廣泛的消費群體。（財富中文網(wǎng)）

譯者：樸成奎

What kind of person orders legal marijuana delivery?

Eaze, the San Francisco-based marijuana delivery startup, recently conducted a survey of its customers to get a better idea of their backgrounds and habits. The results may confirm a few stereotypes about cannabis users, but they may make a few others disappear in a puff of smoke. After receiving responses from more than 10,000 Eaze customers, the company released a report with their findings on Tuesday.

The report showed that—maybe not too surprisingly—a majority of the service's users are male (66%) and relatively young, with 57% of respondents falling into the "millennial" category between the ages of 22 and 34. The next-largest customer groups by age were "Gen X" (ages 35 to 52), at 21%; "Gen Z" (ages 18 to 21), at 15%; and "Baby Boomer" (ages 53 to 71), at 7%. Roughly 20% of respondents also said that they are parents.

But, perhaps more surprising (depending on your views of marijuana users), a majority of Eaze customers are also well-educated and well-paid. Just over half of respondents have a Bachelor's degree, or higher (compared to 39% for all adults in California), and 91% of Eaze's customers are employed. (19% of Eaze customers said they're employed in the tech industry, which is unsurprising, given the service's location near Silicon Valley.) While 49% of Eaze's survey respondents reported annual income of $75,000 or more, the most common income bracket (16% of respondents) was between $100,000 and $149,999.

Of course, the fact that Eaze customers are generally making a decent living probably isn't too surprising when you consider that they can afford to have cannabis delivered regularly to their front doors through the company's mobile app. In fact, 58% of those who responded to Eaze's survey said that they consume cannabis every day, with the average Eaze user spending about $1,704 on marijuana every year. That's more than they spend on alcohol, tobacco, and personal care products each year combined, the company said.

Speaking of alcohol, 87% of Eaze's survey respondents said they reduced their drinking on account of their marijuana consumption. Of the 40% of respondents who said they have been prescribed opiates, 94% said they've reduced their opiate use thanks to cannabis, while 31% said they've replaced their opiate use with cannabis consumption. Those numbers could be seen to help bolster the argument made by some marijuana legalization supporters, who say that legal cannabis could help battle America's current opioid epidemic.

The legal marijuana market in the U.S. has grown rapidly in recent years, as more and more states vote to legalize the drug in some form, while legalization continues to get increasingly broader support in polls. While Eaze's home state of California already boasted a thriving medical cannabis industry (topping $2 billion in medical sales last year), the state's decision to also legalize the drug for recreational purposes has some forecasters estimating that the state's total marijuana market could soon top $5 billion in annual sales after recreational sales kick off at the start of 2018.

For Eaze, which closed a $13 million round of venture capital funding last fall, the industry's likely expansion in California could provide an opportunity to reach an even broader cross-section of consumers.