王曉峰曾經(jīng)考察世界各地的單車(chē)共享項(xiàng)目，發(fā)現(xiàn)許多公司都面臨著同一個(gè)問(wèn)題:單車(chē)停放站。人們必須到單車(chē)停放站才能取車(chē)或停車(chē)，但停放站并不一定總有空余車(chē)位。

王曉峰是北京摩拜科技有限公司的首席執(zhí)行官和共同創(chuàng)始人。周一，他在《財(cái)富》科技頭腦風(fēng)暴大會(huì)上透露，當(dāng)時(shí)他下決心另辟蹊徑——騎車(chē)人可以騎上摩拜公司亮橙色的單車(chē)，然后把車(chē)停放在任何他們想停的地方。

他說(shuō)，由于摩拜單車(chē)配備了智能鎖技術(shù)，人們可以通過(guò)摩拜單車(chē)APP實(shí)現(xiàn)人車(chē)互動(dòng)，同時(shí)也避免了單車(chē)被盜竊的危險(xiǎn)。在科技頭腦風(fēng)暴大會(huì)的舉辦地——阿斯彭研究所園區(qū)外，停放著十幾輛摩拜單車(chē)供人們?cè)囼T。

《財(cái)富》雜志編輯亞當(dāng)·拉辛斯基在推特說(shuō)上：我剛剛在阿斯彭試騎了引起轟動(dòng)的中國(guó)共享單車(chē)摩拜單車(chē)。我將在我停放這輛單車(chē)的地方發(fā)送下一條推特。

王曉峰將競(jìng)爭(zhēng)對(duì)手的共享單車(chē)技術(shù)比作臺(tái)式電腦。在臺(tái)式電腦技術(shù)下，用戶(hù)需要到一個(gè)具體的地方去獲取開(kāi)鎖的方式。相比之下，王曉峰稱(chēng)摩拜單車(chē)就像是智能手機(jī)，無(wú)論何時(shí)何地都能使用——只要那個(gè)城市里鋪設(shè)了摩拜單車(chē)，。

《財(cái)富》母公司時(shí)代公司的執(zhí)行編輯、專(zhuān)欄作家錢(qián)科雷關(guān)注中國(guó)商業(yè)領(lǐng)域。他指出，這項(xiàng)技術(shù)有一個(gè)潛在問(wèn)題。他在采訪中說(shuō)，人們都喜歡騎車(chē)下山，而不喜歡費(fèi)力地騎車(chē)上山，也就是說(shuō)，單車(chē)可能會(huì)在某處過(guò)于集中。

王曉峰反駁道，這種情況是不會(huì)出現(xiàn)的。摩拜單車(chē)通過(guò)GPS技術(shù)和SIM卡來(lái)掌握所有單車(chē)的停放情況，物聯(lián)網(wǎng)可以幫助追蹤和掌控單車(chē)在城市和鄉(xiāng)村的移動(dòng)情況。所以，如果某個(gè)地方堆積了大量單車(chē)，公司會(huì)了解到這一情況并把過(guò)于集中的單車(chē)放置到其它地方。事實(shí)上，摩拜單車(chē)通過(guò)向用戶(hù)發(fā)放優(yōu)惠券或賬戶(hù)積分的方式，鼓勵(lì)用戶(hù)把共享單車(chē)騎到其它地方，。

摩拜單車(chē)引發(fā)了一場(chǎng)世界潮流，而且這一潮流還將持續(xù)。王曉峰說(shuō)，摩拜單車(chē)已經(jīng)擁有超過(guò)1億名用戶(hù)，他們使用600萬(wàn)輛摩拜單車(chē)，平均每天完成的騎行總數(shù)達(dá)到2000萬(wàn)次。

摩拜單車(chē)是共享單車(chē)市場(chǎng)中最受關(guān)注的玩家，當(dāng)然這個(gè)市場(chǎng)里還有很多其它企業(yè)，例如Ofo小黃車(chē)?？萍夹袠I(yè)免費(fèi)數(shù)據(jù)庫(kù)Crunchbase網(wǎng)站的數(shù)據(jù)顯示，自?xún)赡昵俺闪⒁詠?lái)，摩拜單車(chē)的融資總額達(dá)到了9.28億美元，在中國(guó)、新加坡、日本和英國(guó)都開(kāi)展了業(yè)務(wù)。據(jù)報(bào)道，該公司計(jì)劃在今年年底前進(jìn)入全球的200個(gè)城市。有傳言稱(chēng)，華盛頓特區(qū)很快也能見(jiàn)到摩拜單車(chē)了。

那些沒(méi)能在科技頭腦風(fēng)暴大會(huì)上能騎到摩拜單車(chē)的人，很快就會(huì)有騎著它去兜風(fēng)的機(jī)會(huì)。在大會(huì)閉幕式上，《財(cái)富》雜志的執(zhí)行編輯亞當(dāng)·拉什斯凱宣布了一個(gè)消息：科技頭腦風(fēng)暴大會(huì)國(guó)際版將于2017年12月5日至6日在廣州舉行——摩拜單車(chē)的服務(wù)已經(jīng)覆蓋那座城市。（財(cái)富中文網(wǎng)）

譯者：Amelia Huang

When Davis Wang took a look at bike-sharing programs around the world, he identified a problem with many of the incumbents: docking stations. The technology forces people to travel to certain places to pick up and drop off the wheels—and stations aren't always guaranteed to have an empty spot.

Wang, who is CEO and cofounder of Beijing Mobike Technology Company, or Mobike for short, decided to take a different tack, he said Monday at Fortune's Brainstorm Tech conference in Aspen, Colo. Riders can hop on his bright orange bicycles and leave them wherever they please.

The bikes accomplish this, and avoid being stolen, by coming equipped with "smart" locks that people can interact with via Mobike's app, Wang said. (More than a dozen of the company's bicycles were available for test rides at a stand outside the main tent on the campus of the Aspen Institute where Brainstorm Tech took place.)

Just tried @Mobike, the Chinese bike-sharing sensation/ in Aspen. Next tweet is where I left bike. @brainstormtech pic.twitter.com/lmBLJDsQOE

- Adam Lashinsky (@adamlashinsky) July 16, 2017

Wang compared rival bike-sharing tech to the desktop computer, in that users have to go to a physical place to access the gear. His bikes, on the other hand, are like smartphones, he said: usable anywhere and everywhere (in participating cities, of course).

But there's a potential hitch, noted Clay Chandler, executive editor of Time Inc., parent company of Fortune, and weekly columnist on Chinese business as part of Fortune's CEO Daily newsletter. Because people enjoy coasting downhill (and not slogging uphill), you might expect the bicycles to pile up in certain areas, Chandler pointed out during his interview.

Not so, countered Wang. Mobike stocks all of its units with GPS tech and SIM cards, "Internet-of-Things" additions that can help track and control the flow of bicycles in an urban or other landscape. So if too many bikes stack up in a particular area, the company knows and can get them moved somewhere else. In fact, Mobike incentivizes its users to redistribute the vehicles, when necessary, by compensating them with account credits.

Mobike has taken—and continues to take—the world by storm. The company has more than 100 million users who take an average of 20 million trips on its 6 million connected bikes every day, says Wang.

The most visible Chinese contender in the bike-sharing market (which also includes dozens of competitors like arch-nemesis Ofo), Mobike has raised an astounding $928 million in funding since its founding a mere two years ago, according to Crunchbase data. The company operates in China, Singapore, Japan, and England, and reportedly has plans to enter a total of 200 cities by the end of the year. (Washington, D.C. is rumored to open soon.)

Brainstorm Tech attendees who didn't get to try the bikes in Aspen will have another chance to take a spin soon. At the close of the session, Fortune executive editor Adam Lashinsky appeared onstage and announced an expansion of the Brainstorm Tech franchise: an International edition will be held Dec. 5-6, 2017 in Guangzhou, China—a Mobike location.