根據(jù)廣告公司Fluent本周四發(fā)布的一項(xiàng)調(diào)查顯示，如果iPhone 8的售價(jià)超過(guò)了1000美元，將僅有13%的消費(fèi)者愿意購(gòu)買。如果iPhone 8的售價(jià)達(dá)到傳說(shuō)中的1400美元，愿意“割肉”的消費(fèi)者將僅有8%。有三分之二的消費(fèi)者表示，1000美元以上的iPhone 8實(shí)在“太貴了”。只有12%的消費(fèi)者認(rèn)為，即便賣到了這個(gè)價(jià)格，iPhone 8也將是物有所值的。

幾個(gè)月來(lái)的各種傳言表明，蘋果今年將同步推出三款新iPhone。其中兩款又被稱作iPhone 7s和7s Plus，它們只是在去年的iPhone 7和7 Plus基礎(chǔ)上的小幅升級(jí)，價(jià)格預(yù)計(jì)也將與去年持平。作為參考，去年iPhone 7的上市價(jià)是649美元，7 Plus是769美元。

而第三款iPhone也就是傳說(shuō)中的iPhone 8就不一樣了。據(jù)稱iPhone 8采取了全新的設(shè)計(jì)，正面搭載了一款全面屏，而且蘋果在這塊屏幕上首次采用了OLED技術(shù)，而非蘋果萬(wàn)年不變的液晶屏。OLED屏不僅更加明亮，也能帶來(lái)更好的視覺(jué)效果。

除了屏幕改頭換面以外，iPhone 8還采用了全玻璃機(jī)身，并且預(yù)計(jì)將首次搭載無(wú)線充電功能。

除了以上新功能和新設(shè)計(jì)，iPhone 8還搭載了其他一些黑科技，比如面部識(shí)別功能，使得iPhone 8的售價(jià)很可能將達(dá)到1000美元以上。有些報(bào)道甚至稱iPhone 8的售價(jià)最高將達(dá)到1400美元——當(dāng)然，這還要取決于iPhone 8的最終配置。

相比之下，去年最高配的iPhone 7 Plus的售價(jià)是969美元。

關(guān)于iPhone 8的售價(jià)是否可能過(guò)高，“果粉”和“果黑”之間已經(jīng)爆發(fā)了激烈的論戰(zhàn)。一般來(lái)說(shuō)，1000美元的售價(jià)是個(gè)門檻，所有的手機(jī)廠商都不太敢邁過(guò)這條警戒線。比如三星最新推出的高端旗艦Galaxy Note 8的售價(jià)也就只有960美元。

不過(guò)Fluent公司的研究表明，即便iPhone 8賣出了1000美元以上的高價(jià)，消費(fèi)者也未必會(huì)對(duì)它敬而遠(yuǎn)之。畢竟鐵桿果粉是不差錢的，有70%打算買iPhone的消費(fèi)者壓根不會(huì)考慮其他廠商的產(chǎn)品，哪怕市面上的一票安卓旗艦要比iPhone便宜得多。

Fluent公司的調(diào)查指出：“憑借如此堅(jiān)實(shí)的消費(fèi)者忠誠(chéng)度，加之幾乎每個(gè)運(yùn)營(yíng)商都有自己的按揭購(gòu)買套餐，消費(fèi)者雖然可能對(duì)新iPhone的高售價(jià)感到不爽，但他們最終還是會(huì)掏錢的。”

蘋果預(yù)計(jì)將在下個(gè)月的發(fā)布會(huì)上發(fā)布三款新iPhone。（財(cái)富中文網(wǎng)）

譯者：樸成奎

In a study released on Thursday by ad company Fluent, just 13% of American consumers said that they would buy the iPhone 8 if its price is over $1,000. That number drops to just 8% if the iPhone's cost peaks at the rumored $1,400. Two-thirds of consumers said an iPhone 8 that could cost $1,000 or more is simply "too expensive." Just 12% said the price would be right.

Rumors have been swirling for months that suggest Apple is working on three new iPhones this year. Two of those, believed to be known as the iPhone 7s and iPhone 7s Plus, will likely be minor upgrades over last year's iPhone 7 and iPhone 7 Plus. They're expected to cost about the same as last year's handsets, which start at $649 for the iPhone 7 and $769 for the iPhone 7 Plus.

The third device, rumored to be known as the iPhone 8, is a different story. That device is expected to come with a revamped design, featuring a screen that nearly entirely covers its face. That screen will also likely use organic light-emitting diode (OLED) technology, rather than the liquid crystal screens Apple has used in all previous iPhones. OLED screens generally deliver better and brighter visuals.

Aside from the revamped screen, the iPhone 8 could also come with an all-glass design and is expected to support wireless charging—another first for Apple.

Those new features and design, along with other upgrades, like facial-scanning component, are expected to push the iPhone 8's price up to more than $1,000. And some reports have said that it could top $1,400, depending on exactly what Apple bundles with the smartphone.

In comparison, the iPhone 7 Plus tops out at $969.

There's been some debate between Apple fans and detractors over whether the iPhone 8's possible price tag would be too expensive. And generally speaking, the $1,000 mark is an imaginary line that smartphone makers are loath to cross. For instance, Samsung's most recent high-end handset, the Galaxy Note 8, costs as much as $960.

But in an odd twist, Fluent, whose study was earlier reported on by 9to5Mac, discovered that even with an expensive price tag, the iPhone 8 won't be enough to actually turn consumers away. In fact, 70% of those who plan to buy an iPhone at some point in the future won't even consider buying a smartphone from another vendor, even if the alternative device is substantially cheaper.

"With such strong consumer loyalty and deferred payment plans offered by every single wireless service—consumers may be unhappy with the price hike, but will eventually shell out the money anyway," Fluent wrote in its study.

Apple is expected to unveil its new iPhones at a press event next month.