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阿里巴巴豪擲29億美元,迎戰(zhàn)沃爾瑪中國(guó)

阿里巴巴豪擲29億美元,迎戰(zhàn)沃爾瑪中國(guó)

Keshia Hannam 2017-11-26
阿里巴巴計(jì)劃通過(guò)集成技術(shù)實(shí)現(xiàn)傳統(tǒng)零售的轉(zhuǎn)型,有效管理庫(kù)存,提升利潤(rùn)空間。

阿里巴巴宣布其將以28.8億美元的價(jià)格收購(gòu)中國(guó)規(guī)模最大的商超賣(mài)場(chǎng)運(yùn)營(yíng)商高鑫零售(Sun Art)的主要股份,這將是這家電子商務(wù)巨頭向線(xiàn)下零售市場(chǎng)擴(kuò)張的重要舉措。

這家線(xiàn)上巨頭即將收購(gòu)中國(guó)規(guī)模最大的沃爾瑪式商超賣(mài)場(chǎng)運(yùn)營(yíng)商高鑫零售集團(tuán)36%的股份,以尋求進(jìn)軍實(shí)體零售獲得新發(fā)展。據(jù)彭博報(bào)道,高鑫零售集團(tuán)運(yùn)作著歐尚和大潤(rùn)發(fā)兩大品牌,在全國(guó)各地約有400家綜合性大賣(mài)場(chǎng) (與其相似,沃爾瑪在中國(guó)也運(yùn)營(yíng)約450家零售商場(chǎng))。根據(jù)協(xié)議,法國(guó)歐尚零售(Auchan Retail)擬增持高鑫零售的股份,和阿里巴巴所持股份相當(dāng),助力零售大聯(lián)盟形成,牢握十億美元級(jí)的中國(guó)食品零售業(yè)發(fā)展的大好機(jī)會(huì)。

未來(lái),阿里巴巴計(jì)劃通過(guò)集成技術(shù)實(shí)現(xiàn)傳統(tǒng)零售的轉(zhuǎn)型,有效管理庫(kù)存,提升利潤(rùn)空間。阿里巴巴在一份聯(lián)合聲明中強(qiáng)調(diào)需要與零售伙伴達(dá)成精誠(chéng)合作,為中國(guó)13億消費(fèi)者帶來(lái)線(xiàn)上與線(xiàn)下無(wú)縫連接的購(gòu)物體驗(yàn),同時(shí)擴(kuò)大現(xiàn)有網(wǎng)絡(luò)的布局,讓零售走進(jìn)更多中國(guó)的偏遠(yuǎn)地區(qū)。

阿里巴巴首席執(zhí)行官?gòu)堄略诼暶髦斜硎荆皩?shí)體商店在消費(fèi)者購(gòu)物體驗(yàn)中是不可或缺的一環(huán)。我們應(yīng)該發(fā)展數(shù)字經(jīng)濟(jì)的數(shù)據(jù)型技術(shù),推出個(gè)性化服務(wù),助力實(shí)體商店的發(fā)展。”

在投資高鑫零售之前,阿里巴巴還先后入股蘇寧云商(Suning Commerce)和銀泰商業(yè)集團(tuán)(Intime Retail Group)。隨著城市電商市場(chǎng)在中國(guó)逐漸處于飽和狀態(tài),這家市值4740億美元的公司調(diào)整了戰(zhàn)略方向,不斷采取新舉措開(kāi)拓線(xiàn)下、農(nóng)村和海外市場(chǎng),甚至一反往日態(tài)度,采購(gòu)了部分基礎(chǔ)設(shè)施。

現(xiàn)今新零售的發(fā)展尚處于早期階段。不過(guò)一旦成功,阿里巴巴就能在這場(chǎng)零售大戰(zhàn)超越亞馬遜 (Amazon),獲得領(lǐng)先地位,實(shí)現(xiàn)線(xiàn)上與線(xiàn)下的連接。當(dāng)下勝負(fù)未定,但早在亞馬遜締造者杰夫·貝佐斯宣布收購(gòu)全食超市(Whole Foods)之前,阿里巴巴創(chuàng)始人馬云就將數(shù)十億資金注入各家食品商、百貨商店和賣(mài)場(chǎng)。相較之下,似乎更勝一籌。(財(cái)富中文網(wǎng))

譯者:陳亞芬/汪皓

Alibaba (BABA, +1.60%) will invest $2.88 billion for a major stake in the top Chinese hypermarket operator Sun Art as the e-commerce platform moves into the offline retail market.

The online giant looks to be betting on an evolution of brick-and-mortar retail, acquiring 36% of Sun Art Retail Group (SURRY, +3.21%)–China’s largest operator of Walmart-style hypermarkets. Bloombergreports the retail group operates approximately 400 hypermarkets under the Auchan and RT-Mart banners (similarly, Walmart operates about 450 retail stores in China). As part of the deal, France’s Auchan Retail will increase its stake in Sun Art to match Alibaba’s, forming an alliance to target opportunities in the billion dollar Chinese food retail sector.

The Alibaba of the future looks to transform classic retail by integrating technology so as to better manage inventory and improve margins. In a joint statement, the company spoke of the need to work closely with retail partners to provide a seamless online and offline experience to China’s 1.3 billion consumers, as well as look to expanding existing networks and tapping into the relatively untouched Chinese hinterland.

“Physical stores serve an indispensable role during the consumer journey, and should be enhanced through data-driven technology and personalized services in the digital economy,”said Alibaba Chief Executive Officer Daniel Zhang in the statement.

Alibaba’s most recent investment in Sun Art is the latest acquisition in a series that’s also seen Suning Commerce and Intime Retail Group join the group. The $474 billion firm is making more moves to secure offline, rural and overseas buyers as China’s urban e-commerce market begins to saturate, including buying infrastructure (which the company has previously avoided).

While the retail experiment is only in its early stages, if successful, it could propel Alibaba into the lead over Amazon (AMZN, -0.28%) in the battle to connect the online and offline realms. While the winner is uncertain, Jack Ma’s head-start looked like investing billions into grocers, department stores and malls, long before Jeff Bezos’s Amazon announced the takeover of Whole Foods.

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