成人小说亚洲一区二区三区,亚洲国产精品一区二区三区,国产精品成人精品久久久,久久综合一区二区三区,精品无码av一区二区,国产一级a毛一级a看免费视频,欧洲uv免费在线区一二区,亚洲国产欧美中日韩成人综合视频,国产熟女一区二区三区五月婷小说,亚洲一区波多野结衣在线

立即打開
鐵娘子樂隊主唱如何叱咤商業(yè)領域

鐵娘子樂隊主唱如何叱咤商業(yè)領域

Phil Wahba 2017-12-31
迪肯森在談論自己的鐵娘子樂隊時指出,“我們創(chuàng)建了自身的生態(tài)圈,而且變得越來越大?!彼约旱纳虡I(yè)經(jīng)營又何嘗不是如此?

布魯斯?迪肯森,威爾士,攝于Cardiff Aviation公司 | Pal Hansen—Contour by Getty Images

在59歲的年紀,大多數(shù)搖滾明星都樂意靠著源源不斷的版權費,在熱帶小島上花天酒地,消磨時光。

但布魯斯?迪肯森(Bruce Dickinson)是個例外。這位英國 “鐵娘子”(Iron Maiden)樂隊的主唱(其嗓音造就了重金屬經(jīng)典歌曲《Run to the Hills》和《Wasted Years》)轉(zhuǎn)而利用10個月的巡演間歇,試圖為飛機維護修理和飛行員培訓公司Cardiff Aviation籌集高達2700萬美元的資金。他和別人于5年前共同創(chuàng)建了這家公司,目前擔任公司的董事長。

迪肯森說:“對于這家維修公司,我們是認真的,但這需要一定的投資。否則,我們始終將徘徊在資金不足和投資不足的邊緣?!保?017年有迪肯森所謂的媒體惡意報道稱,Cardiff已開始拖欠工人工資,而且迪肯森不得不從自己腰包掏錢來支付薪資。)

有關財務狀況的低調(diào)說辭與在演唱會上與大批粉絲互動時“為我尖叫吧!”的夸張吼叫形成了異常鮮明的對比。

At age 59, most rock stars would be happy to while away the time between tours luxuriating on a tropical island as the royalty checks roll in.

Not Bruce Dickinson. The lead singer of British band Iron Maiden, whose voice has propelled songs like “Run to the Hills” and “Wasted Years” into the heavy metal canon, is instead spending a 10-month hiatus from the road trying to line up as much as $27 million in funding for Cardiff Aviation, an airplane maintenance, repair, and ?pilot training company he cofounded five years ago and which he currently chairs.

“We want to get serious about the maintenance business, and that’s going to require a proper level of investment. Otherwise, we’ll always be just bouncing around underfinanced and undercapitalized,” says Dickinson. (There were media reports in 2017, which Dickinson calls “malicious,” saying that Cardiff fell into arrears on worker pay and that Dickinson had to fund the payroll out of his own pocket.)

The finance-speak couldn’t contrast more starkly with his operatic exhortations for his legions of fans to “Scream for me!” at concerts.

迪肯森在上個世紀90年代干起了第二職業(yè),擔任商用飛機駕駛員,如今在樂隊巡演時負責開飛機運送樂隊和工作人員。他自豪地介紹了公司的二阿手飛機租賃和維護以及飛行員培訓業(yè)務。他解釋說,“飛行員目前十分短缺。”

另一個機遇:小國希望組建其自己的航空公司。因此,Cardiff Aviation所謂的盒中航空公司再次設立了吉布提航空——提供飛機、空乘和維護服務,然后將其交給當?shù)氐氖紫瘓?zhí)行官。迪肯森表示,另外兩個非洲國家也在考察這一服務。

即便他是巨星,他也得準備好90秒的電梯游說說辭,這樣在遇到風投資本家之后就能立即用上。他說“事情不會因為我是布魯斯?迪肯森而不同,對于每個人來說都是完全一樣的?!?

誠然,迪肯森并非是唯一一個從事投資職業(yè)的音樂明星,例如,U2的保羅(Bono)也是私募股權公司Elevation Partners的執(zhí)行董事。迪肯森之所以與眾不同,原因在于他會全身心地投入到自己所投資的公司當中。

“關鍵在于重新改造自己,但是不能超出自己的職責范圍?!?

例如,他會親自從事Trooper craft ale的產(chǎn)品開發(fā)和營銷業(yè)務,該公司是鐵娘子樂隊與Robinsons Brewery的合資企業(yè),以樂隊最流行的歌曲命名。在與釀酒師共同合作打造啤酒口味時,迪肯森意識到,如果要讓Trooper的啤酒產(chǎn)品走的更遠,光靠鐵娘子這個噱頭是不夠的。

他說:“如果它只是由鐵娘子樂隊冠名的啤酒,我們的銷量不可能達到1900萬品脫,或成為英國超市的頂級品牌之一?!?

然而迪肯森還嫌自己不夠忙,他還自己掏錢(約合33.5萬美元),以種子投資者的身份加入了英國Hybrid Air Vehicles,該公司致力于讓巨大的齊柏林式飛艇重返天空。(該公司在11月遭遇挫折,其Airlander 10脫離其錨泊塔升空,后墜毀在田地中,造成兩人受傷。迪肯森表示,他對該項目依然有信心,而且“我們會再建一艘”。)

在很久以前,也就是在迪肯森意外地發(fā)現(xiàn)自己的搖滾嗓音之前,他曾懷揣著創(chuàng)業(yè)的夢想,他在其暢銷自傳《What Does This Button Do? 》 (Dey Street)中對此進行了詳細的描述。在10歲那年,他便開始進行首次創(chuàng)業(yè)——Rent-A-Pencil(租鉛筆),針對的是那些忘帶鉛筆的同學。然而,他很快便學到了資本主義殘酷的一面:“當我問同學要回我的鉛筆和租金時,沒有人付錢?!?

30多年來,迪肯森運用同樣的經(jīng)營理念,讓粉絲們不知疲倦地掏腰包購買鐵娘子樂隊的專輯和演唱會門票:“關鍵在于重新改造自己,但是不能超出自己的職責范圍。”

他在談論自己的樂隊時指出,“我們創(chuàng)建了自身的生態(tài)圈,而且變得越來越大?!彼约旱纳虡I(yè)經(jīng)營又何嘗不是如此呢?

本文發(fā)表于2018年1月1日期《財富》雜志上,標題名為《空中金屬》。

譯者:馮豐

審稿:夏林

Dickinson, who in the 1990s launched a second career as a commercial airline pilot and now flies Iron Maiden and crew when they are on tour, describes with pride how the company leases and maintains used airplanes and trains pilots. “There is an airline pilot shortage,” he explains.

Another opportunity: smaller countries wanting to build their own airlines. Hence, Cardiff Aviation’s so-called Airline in a Box, which relaunched Air Djibouti—providing aircraft, crews, and maintenance—before handing over the keys to a local CEO. Dickinson says two other African countries are looking at the service too.

His megastardom doesn’t spare him from having to keep a 90-second elevator pitch at the ready in case he meets a venture capitalist. “Nothing’s different because I’m Bruce Dickinson,” he says. “It’s exactly the same as for everyone else.”

To be sure, Dickinson isn’t the only music icon who doubles as an investor: U2’s Bono, for example, is a managing director at private equity firm Elevation Partners. What makes Dickinson unusual is his deep involvement in the companies he invests in.

“The key is to reinvent yourself, but within your own terms of reference.”

He is, for instance, very hands-on in the product development and marketing of Trooper craft ale, a joint venture between Iron Maiden and Robinsons Brewery named for one of the band’s most popular songs. While working with a brewmaster to come up with flavors, Dickinson understood that for Trooper to have longevity, it couldn’t just be a gimmicky beer.

“We would not have sold 19 million pints of beer or been one of the top brands in U.K. supermarkets if it was just an Iron Maiden beer,” he says. The beer is now sold in 50 countries.

And if he weren’t busy enough, Dickinson has also put his own money (about $335,000) as a seed investor into Hybrid Air Vehicles, a British outfit? that aims to bring enormous zeppelin-like airships back to the skies. (The company suffered a setback in November when its Airlander 10 broke free from its mooring and crashed into a field, injuring two people. Dickinson says he is keeping the faith and that “we will rebuild.”)

Long before Dickinson accidentally discovered he had a rock star’s voice, he had entrepreneurial ambitions, as detailed in his bestselling autobiography, What Does This Button Do? (Dey Street). At just 10 he started his first venture, Rent-A-Pencil, to take advantage of fellow students who had forgotten theirs. But he soon learned a brutal lesson about how hard capitalism can be: “When I’d ask for my pencils back and for the rent, nobody paid.”

Dickinson relies on the same philosophy that has kept fans buying Iron Maiden records and concert tickets for over three decades: “The key is to reinvent yourself, but within your own terms of reference.”

“We’ve created our own niche, and it’s gotten bigger and bigger,” he says of his band. He could well have been speaking about his business ventures too.

A version of this article appears in the Jan. 1, 2018 issue of Fortune with the headline “Air Metal.”

掃描二維碼下載財富APP
最新国产AV无码专区亚洲| 亚洲中文字幕每日更新| 精品国产AV一区二区三| 亚洲va国产日韩欧美精品色婷婷| 97亚洲欧美国产中字99| 亚洲AV成人无码网天堂| 国产一级a毛一级a看免费视频一区二区三区| 最近中文字幕2019视频1| 中文字幕一区二区三区久久| 精品人妻少妇一区二区三区在线| 无码精品国产VA在线观看DVD| 欧美人妻少妇精品视频专区| 曰韩内射六十七十老熟女影视| 免费无码αv片在线观看潮喷| 国产成人精品免费午夜| 国产无码精品在线观看| 成人免费无码不卡国产一区二区三区| 少妇无码太爽了在线播放| 精品人妻潮喷久久久又裸又黄| 国产成人免费视频在线网站2| 大尺度av无码污污污福利网站| 国自产精品手机在线观看视频| 精品人妻系列无码人妻漫画| 国产在线精品观看一区| 在线看片免费人成视频在线影院| 2021国产精品成人免费视频| 久久精品噜噜噜成人AV | 精品久久久久久亚洲综合网| 麻豆蜜桃国产精品无码视频| 日韩国产欧美一区二区三区| 97超碰免费人妻中文| mide453在线观看中文字幕| 国产精品香港三级国产AV| 精品人妻无码专区中文字幕| 欧美性理论片在线观看片免费| 亚洲精品午夜寂寞爆乳影院| 99久久久国产精品免费2021| 亚洲国产片精品一区二区三区| 一级AAA特黄A∨片免费观看| 国产亚AV手机在线观看| 国产成人精品亚洲日本专区61|