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家用DNA檢測(cè)設(shè)備日益普及,誰(shuí)在用你的數(shù)據(jù)獲益?

家用DNA檢測(cè)設(shè)備日益普及,誰(shuí)在用你的數(shù)據(jù)獲益?

Erika Fry, Symukherjee 2018年03月28日
正由于DNA數(shù)據(jù)的價(jià)值巨大,它也易成為不法分子覬覦的目標(biāo)。

美國(guó)聯(lián)邦貿(mào)易委員會(huì)去年發(fā)布了一份引人注目的公文,大意是說(shuō),如果你考慮購(gòu)買(mǎi)一臺(tái)家用DNA測(cè)試設(shè)備,最好先想想隱私的問(wèn)題。文中寫(xiě)道:“雖然大多數(shù)測(cè)試只需要用棉簽在口腔里取樣,但即便是這樣少量的樣本,也能從基因?qū)用姹┞赌愕纳锾匦浴!?

聯(lián)邦貿(mào)易委員會(huì)的公文提出了一個(gè)重要問(wèn)題:誰(shuí)能從你最穩(wěn)私的生物數(shù)據(jù)中獲利呢?

以基因測(cè)序公司23andMe為例,該公司擁有500萬(wàn)用戶(hù)的DNA數(shù)據(jù)。該公司也與基因泰克(Genentech)和日本大冢制藥等學(xué)術(shù)機(jī)構(gòu)和制藥公司建立了合作關(guān)系。23andMe公司的聯(lián)合創(chuàng)始人、CEO安妮·沃西基表示,用戶(hù)無(wú)需擔(dān)心這些合作關(guān)系,因?yàn)槭紫冗@些數(shù)據(jù)已經(jīng)去除了身份信息,其次其他機(jī)構(gòu)只有經(jīng)過(guò)公司的允許才能使用相關(guān)數(shù)據(jù)。

沃西基還表示,她想讓23andMe的用戶(hù)擁有自身DNA數(shù)據(jù)的所有權(quán),并且充分了解自己的DNA信息,以便對(duì)任何潛在的基因風(fēng)險(xiǎn)做出應(yīng)對(duì)。

讓病人擁有自身基因數(shù)據(jù)的所有權(quán),這種想法令人震憾,也相當(dāng)激進(jìn)。心臟病與數(shù)字健康專(zhuān)家、斯克普利斯應(yīng)用科學(xué)研究所主任埃里克·托波爾對(duì)此表示歡迎。他表示:“我堅(jiān)信,每個(gè)人都應(yīng)該擁有自己的醫(yī)療數(shù)據(jù),他們有這個(gè)權(quán)利。身體是他們的,何況這還是能決定人生死的重要信息?!?

不過(guò)拖波爾也指出,正由于DNA數(shù)據(jù)的價(jià)值巨大,它也易成為不法分子覬覦的目標(biāo)?!八膊粫r(shí)會(huì)被黑客入侵和竊取,或在用戶(hù)不知情的情況下被賣(mài)給別人——不過(guò)在多數(shù)情況下,這些信息都是已經(jīng)取消了身份信息的?!?

不過(guò),有些公司確實(shí)也曾公開(kāi)夸口稱(chēng),他們可以輕易地將單個(gè)用戶(hù)信息從海量的DNA數(shù)據(jù)中識(shí)別出來(lái)。比如Acxiom公司就是美國(guó)最大的數(shù)據(jù)掮客,該公司稱(chēng),它能將消費(fèi)者的收入水平、購(gòu)物習(xí)慣等信息與他們的臨床病歷和醫(yī)保報(bào)銷(xiāo)信息進(jìn)行匹配。這家位于美國(guó)阿肯色州的公司還表示,雖然很多DNA數(shù)據(jù)去除了身份信息,無(wú)法直接識(shí)別出用戶(hù)身份,但這些數(shù)據(jù)也為醫(yī)療公司提供了一份更充分的總體圖景,使他們能針對(duì)用戶(hù)群體提供更精準(zhǔn)的治療、保險(xiǎn)和營(yíng)銷(xiāo)。

Acxiom公司的數(shù)據(jù)倫理負(fù)責(zé)人席拉·柯克拉蘇爾表示,我們所處的時(shí)代已經(jīng)不再是隱私至上的時(shí)代,而是在“道德約束下合理使用數(shù)據(jù)”的時(shí)代。你的DNA數(shù)據(jù)應(yīng)該也必將用于合理的收集與分析,以獲得有價(jià)值的見(jiàn)解。不過(guò)普通消費(fèi)者最關(guān)心的或許依然是:從中獲益的到底是誰(shuí)?(財(cái)富中文網(wǎng))

譯者:樸成奎

The Federal Trade Commission issued a striking holiday missive last year: If you’re thinking of buying an at-home DNA testing kit, make sure to consider the privacy implications: “Although most tests require just a swab of the cheek,” the agency wrote, “that tiny sample can disclose the biological building blocks of what makes you you.”

The issue flagged by the FTC: Who else might profit from your most personal of data?

Genome sequencer 23andMe, for example, has DNA from its 5 million customers. It also has partnerships with academic institutions and drug companies like Genentech and Otsuka. 23andMe’s CEO and cofounder Anne Wojcicki says those relationships shouldn’t cause customers concern: their data is de-identified and can only be used with their consent.

Wojcicki says, almost evangelically, that she wants 23andMe’s consumers to own their data—and to have the information they need about any potential genetic risks to act.

The idea that patients would actually be in charge of such personal information is— shockingly—a radical one. And a welcome one to people like cardiologist and digital health pioneer Eric Topol. “I strongly believe that everyone should own their medical data—and they have a right to that,” says Topol, the director of the Scripps Translational Science Institute. “It’s their body and it can make a life- or-death difference.”

But, says Topol, that data’s underlying value also makes it vulnerable. “It’s being hacked and stolen left and right, no less being sold without people knowing it—even though, in many cases, it’s de-identified.”

Some companies, indeed, openly boast about how easy it can be to identify individual consumers from myriad sources of data. Acxiom, one of the country’s largest data brokers, touts its potential to marry consumer data—income level, shopping habits—with clinical records and medical claims. While the Arkansas company says that de-identified data remains that way, such a fuller picture of consumers can enable health care companies to do a better job treating, insuring, or marketing to them, it says.

Sheila Colclasure, who heads data ethics for Acxiom, says we no longer live in an era of privacy but one of “ethical data use.” Your data will—and should, she argues—be used to gain the valuable insights that come through its collection and analysis. For consumers, though, the question remains: Who gets the value?

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