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亞馬遜絕密項(xiàng)目揭秘,家用機(jī)器人或明年面市

亞馬遜絕密項(xiàng)目揭秘,家用機(jī)器人或明年面市

彭博社 2018年05月13日
亞馬遜希望在今年年底以前開始在公司員工的家中投放機(jī)器人,可能最早2019年推向大眾市場(chǎng)。

十年前,亞馬遜公司發(fā)布Kindle,提升了用數(shù)字設(shè)備閱讀的吸引力。四年前,在首席執(zhí)行官杰夫·貝佐斯領(lǐng)導(dǎo)下,亞馬遜推出了智能語音助手Echo,此后數(shù)百萬人開始跟電腦對(duì)話。

現(xiàn)在,亞馬遜又下了一個(gè)大賭注:家用機(jī)器人。

知情者稱,零售與云計(jì)算領(lǐng)域巨頭亞馬遜啟動(dòng)了一項(xiàng)雄心勃勃的絕密計(jì)劃,要打造家用機(jī)器人。該項(xiàng)目代號(hào)維斯塔(Vesta),維斯塔是古羅馬神話中掌管爐灶、家庭和家人的女神。項(xiàng)目管理人格雷格·澤爾主管亞馬遜在美國(guó)加州森尼韋爾的Lab126硬件研發(fā)部門。Lab126負(fù)責(zé)多款亞馬遜設(shè)備的研發(fā),比如Echo揚(yáng)聲器、Fire TV機(jī)頂盒、Fire平板電腦和市場(chǎng)表現(xiàn)不佳的手機(jī)Fire Phone。

維斯塔項(xiàng)目萌生于幾年前,但直到今年,亞馬遜才開始積極地招兵買馬。Lab126部門的求職頁(yè)面有諸如“軟件工程師,機(jī)器人方向”、“首席傳感器工程師”等幾十個(gè)崗位。了解計(jì)劃的人士透露,亞馬遜希望在今年年底以前開始在公司員工的家中投放機(jī)器人,可能最早2019年推向大眾市場(chǎng)。但計(jì)劃日程可能會(huì)變動(dòng),亞馬遜的硬件項(xiàng)目有時(shí)會(huì)胎死腹中。

一位亞馬遜的發(fā)言人稱,公司對(duì)“傳聞和猜測(cè)”不予置評(píng)。

目前尚不清楚亞馬遜的機(jī)器人可能具有哪些功能。熟悉該項(xiàng)目的人士推測(cè),“維斯塔”機(jī)器人可能是某種移動(dòng)版的Echo內(nèi)置語音助手Alexa,即使沒有購(gòu)置Echo設(shè)備的用戶也可以方便使用。該機(jī)器人樣機(jī)配有先進(jìn)的攝像頭和電腦視覺軟件,可以像自動(dòng)駕駛汽車一樣在家中移動(dòng)。蘋果公司前高管麥克斯·佩利主導(dǎo)電腦視覺研發(fā)。亞馬遜還從機(jī)器人行業(yè)聘請(qǐng)了專業(yè)機(jī)械工程師。

知情人士表示,維塔斯項(xiàng)目的機(jī)器人跟亞馬遜位于美國(guó)馬薩諸塞州和德國(guó)的子公司Amazon Robitcs設(shè)計(jì)的產(chǎn)品不一樣。該公司制造的機(jī)器人主要在亞馬遜倉(cāng)庫(kù)里負(fù)責(zé)搬運(yùn)商品,由此前的Kiva Systems公司設(shè)計(jì)。2012年亞馬遜以7.55億美元收購(gòu)該公司后改名為Amazon Robitcs。

幾十年前,科技業(yè)就希望通過家用機(jī)器人提供陪伴,或完成基本的家務(wù)。早在1983年,美國(guó)電腦游戲廠商雅達(dá)利的創(chuàng)始人諾蘭·布什內(nèi)爾就推出一款三英尺(約0.9米)高的雪人形象機(jī)器人Topo Robot。該機(jī)器人可以根據(jù)蘋果II電腦的編程指揮移動(dòng),但功能單一所以銷售慘淡。多年來,美國(guó)、日本和中國(guó)市場(chǎng)都曾推出服務(wù)型機(jī)器人,不過進(jìn)步有限。美國(guó)機(jī)器人公司iRobot Corp.推出的Roomba只能吸塵掃地,就已在業(yè)內(nèi)一枝獨(dú)秀,2002年以來售出超過2000萬臺(tái)。

最近,日本索尼和韓國(guó)LG電子也表現(xiàn)出對(duì)機(jī)器人感興趣。今年1月的國(guó)際消費(fèi)類電子展覽會(huì)(CES)上,LG展示了一款Cloi,但演示時(shí)多次執(zhí)行任務(wù)失敗。索尼則展出了新版的機(jī)器狗Aibo。20年前索尼發(fā)布了機(jī)器狗的概念,直到2005年左右開始發(fā)售初版。Aibo除了模仿狗叫也沒有多少別的本事(倒是可以編程踢足球)。新版機(jī)器狗售價(jià)1800美元,和去犬舍買一條真正的狗價(jià)格相當(dāng)。

如今,電腦視覺、攝像頭、人工智能和語音激活技術(shù)進(jìn)步迅速,提升了亞馬遜向市場(chǎng)推出機(jī)器人的可能。亞馬遜已明確表示,如果Prime會(huì)員用戶通過亞馬遜的設(shè)備購(gòu)買更多產(chǎn)品,訂購(gòu)更多服務(wù),亞馬遜愿意為機(jī)器人提供部分補(bǔ)貼。這也意味著,不遠(yuǎn)的將來主流消費(fèi)者選購(gòu)機(jī)器人會(huì)更輕松。

全球市場(chǎng)研究機(jī)構(gòu)Research and Markets估算,到2023年消費(fèi)類機(jī)器人的市場(chǎng)規(guī)模將從今年的54億美元左右增長(zhǎng)到每年約150億美元。(財(cái)富中文網(wǎng))

譯者:Pessy

審稿:夏林

Ten years ago, Amazon introduced the Kindle and established the appeal of reading on a digital device. Four years ago, Jeff Bezos and company rolled out the Echo, prompting millions of people to start talking to a computer.

Now Amazon is working on another big bet: robots for the home.

The retail and cloud computing giant has embarked on an ambitious, top-secret plan to build a domestic robot, according to people familiar with the plans. Codenamed “Vesta,” after the Roman goddess of the hearth, home and family, the project is overseen by Gregg Zehr, who runs Amazon’s Lab126 hardware research and development division based in Sunnyvale, Calif. Lab126 is responsible for Amazon devices such as the Echo speakers, Fire TV set-top-boxes, Fire tablets and the ill-fated Fire Phone.

The Vesta project originated a few years ago, but this year Amazon began to aggressively ramp up hiring. There are dozens of listings on the Lab 126 Jobs page for openings like “Software Engineer, Robotics” and “Principle Sensors Engineer.” People briefed on the plan say the company hopes to begin seeding the robots in employees’ homes by the end of this year, and potentially with consumers as early as 2019, though the timeline could change, and Amazon hardware projects are sometimes killed during gestation.

An Amazon spokesperson said the company doesn’t comment on “rumors and speculation.”

It’s unclear what tasks an Amazon robot might perform. People familiar with the project speculate that the Vesta robot could be a sort of mobile Alexa, accompanying customers in parts of their home where they don’t have Echo devices. Prototypes of the robots have advanced cameras and computer vision software and can navigate through homes like a self-driving car. Former Apple executive Max Paley is leading the work on computer vision. Amazon has also hired specialized mechanical engineers from the robotics industry.

The project is different than the robots designed by Amazon Robotics, a company subsidiary, in Massachusetts and Germany, people familiar with the project say. Amazon Robotics deploys robots in Amazon warehouses to move around goods and originated as a company called Kiva Systems, which Amazon acquired in 2012 for $775 million.

The promise of domestic robots that offer companionship or perform basic chores has tantalized the technology industry for decades. Nolan Bushnell, the founder of Atari, introduced the three-foot-tall, snowman-shaped Topo Robot back in 1983. Though it could be programmed to move around by an Apple II computer, it did little else and sold poorly. Subsequent attempts to produce useful robotic servants in the U.S., Japan and China over the years have performed only marginally better. iRobot Corp.’s Roomba, which only does one thing — vacuum — is the standout in the field and has sold more than 20 million units since 2002.

More recently, Sony and LG Electronics have shown interest in the category. In January at CES, LG showed off a robot called Cloi in a demonstration that failed multiple times. Sony demonstrated a new version of a robotic dog called Aibo, which it sold a version of until the mid-2000s after first unveiling the concept about 20 years ago. It doesn’t do much other than bark (although Aibo has been programmed to play soccer). The canine bot also costs $1,800, or about the same price as a real dog from a breeder.

Advances in computer vision technology, cameras, artificial intelligence and voice activation help make it feasible for Amazon to bring its robot to the marketplace. The retail giant has shown itself willing to partially subsidize the costs of its devices for Prime subscribers who buy more products and subscribe to services through its gadgets. That could also make such a product more affordable for mainstream consumers in the future.

The consumer robot market will be worth about $15 billion a year by 2023, according to an estimate from Research and Markets, which would be up from about $5.4 billion this year.

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