長期以來，Pedialyte電解質補充劑都被派對狂人視作宿醉之后的醒酒藥。如今，它的生產(chǎn)商制藥巨頭雅培（Abbot Laboratories）完全接受了這一趨勢，并推出了一款產(chǎn)品專門針對放縱飲酒的成年人。

雅培在新年前夜（和早晨）推出這款產(chǎn)品可謂恰逢其時。產(chǎn)品名為Pedialyte Sparkling Rush，這種粉末狀藥品中包含電解質，溶于水后會產(chǎn)生類似蘇打水的嘶嘶聲。它有櫻桃和葡萄兩種口味，可以在美國的塔吉特（Target）和梅杰（Meijer）百貨店以及亞馬遜（Amazon）線上商城買到。

這些年來，成年人一直在體育鍛煉、腸胃感冒或宿醉后使用帶電解質的運動飲料補充水分。Pedialyte是為兒童開發(fā)的醫(yī)學級飲料，它使用了非蔗糖類甜味劑，后者可能會在腸胃內吸水而導致腹瀉嚴重。

而隨著時間的推移，成年運動員和派對狂人也開始選擇Pedialyte，盡管它被包裝為兒童產(chǎn)品。到2015年，Pedialyte有三分之一的銷量都來自成年人，雅培也開始調整Pedialyte的營銷信息，把成年人加入目標用戶。如今，公司推出的Sparkling Rush就是一款專門為脫水的派對者開發(fā)的Pedialyte產(chǎn)品。

在一篇名為“新年來點香檳”的新聞稿中，雅培稱Pedialyte不僅不含人工色素，也優(yōu)于運動飲料，后者“含糖量更高，含鈉量更低，可能會讓脫水情況更加嚴重”。

公司表示：“Pedialyte Sparkling Rush是一款醫(yī)學級的補水產(chǎn)品，比起市場領先的運動飲料，它含有兩倍的電解質，卻僅有一半的糖，讓您的身軀重獲滋潤?！?/p>

2018年12月27日，雅培的股價上漲1.01美元至70.63美元，漲幅達1.5%。（財富中文網(wǎng)）

譯者：嚴匡正

For hard-partying revelers, Pedialyte has long been regarded as a morning-after cure for hangovers. Now Abbot Laboratories, the pharma giant that makes Pedialyte, is fully embracing that trend with a product targeted at intemperate adults.

Just in time for New Year’s Eve (or morning, really), Abbott has rolled out Pedialyte Sparkling Rush, a packet of powders containing electrolytes that, when added to water, adds a seltzer-like fizz. The powder packets, which come in cherry and grape flavors, are currently available at Target and Meijer grocery stores in the U.S., along with Amazon’s online store.

For years, adults have used sports drinks with electrolytes to rehydrate during athletic workouts, bouts of stomach flu or hangovers. Pedialyte was developed as a medical-grade drink for children, using non-sucrose sugars, which can worsen diarrhea by drawing water into the intestine.

And over time, adult athletes and partygoers have also turned to Pedialyte, despite its packaging as a product for children. By 2015, a third of Pedialyte sales came from adults, and Abbott began targeting Pedialyte marketing messages to grown-ups as well. Now, Sparkling Rush is a Pedialyte product packed especially for dehydrated partiers.

In a press release titled “Get Bubbly This New Year,” Abbott claimed that Pedialyte not only contains no artificial colors but are superior to sports drinks, which it says are “higher in sugar and lower in sodium, and may actually make dehydration worse.”

“Pedialyte Sparkling Rush is a medical-grade hydration solution that replenishes the body with twice the electrolytes and half the sugar of leading sports drinks,” the company says.

Abbott’s stock rose $1.01 a share, or 1.5%, to $70.63 a share on Dec. 27, 2018.