盡管遭遇了一系列尷尬的丑聞以及用戶倒戈的運(yùn)動(dòng)，但Facebook在全球的人氣卻達(dá)到了前所未有的高峰。

Facebook于1月底表示，其去年第四季度的日活躍用戶數(shù)達(dá)到15.2億，同比上漲9%。

這一新聞發(fā)布于公司受到連續(xù)兩天負(fù)面報(bào)道之后。利用一個(gè)不通過蘋果（Apple）App商店給iOS用戶安插的應(yīng)用，F(xiàn)acebook追蹤了部分用戶的手機(jī)和網(wǎng)絡(luò)活動(dòng)，此舉引發(fā)了猛烈抨擊。作為回應(yīng)，蘋果取消了Facebook的開發(fā)者證書，致使Facebook員工無法繼續(xù)通過存在爭(zhēng)議的應(yīng)用收集數(shù)據(jù)，也不能利用內(nèi)部應(yīng)用來測(cè)試更新和新功能了。

在遭遇這場(chǎng)最新的尷尬之前，F(xiàn)acebook還有一系列處理用戶數(shù)據(jù)不當(dāng)、傳播虛假新聞等過失，導(dǎo)致批評(píng)者掀起了“刪除Facebook”（#DeleteFacebook）的運(yùn)動(dòng)。

盡管如此，F(xiàn)acebook用戶的忠誠(chéng)卻一如既往。

Facebook的首席財(cái)務(wù)官戴夫·韋納在1月底的第四季度收益電話會(huì)議上表示：“讓數(shù)據(jù)說話，我們?cè)谒械貐^(qū)都有增長(zhǎng)。”

增長(zhǎng)主要源于Facebook在印度、印度尼西亞和菲律賓的擴(kuò)張，公司在這些地區(qū)新增了1,600萬用戶。美國(guó)和加拿大的日活躍用戶數(shù)在連續(xù)持平三個(gè)季度后，第四季度也有100萬的增長(zhǎng)。

財(cái)報(bào)發(fā)布后，eMarketer的分析師戴博拉·阿霍·威廉姆森在照會(huì)中寫道：“Facebook用這些數(shù)據(jù)清楚地證明了2018年的挑戰(zhàn)并未對(duì)公司提高……使用率的能力產(chǎn)生長(zhǎng)久影響?！?/p>

這可能是Facebook最后幾次公布其核心業(yè)務(wù)的數(shù)據(jù)了。公司計(jì)劃逐步取消“僅含社區(qū)”的統(tǒng)計(jì)方式，轉(zhuǎn)而公布旗下所有應(yīng)用——Instagram、WhatsApp和Messenger的整體數(shù)據(jù)。

Facebook第四季度的業(yè)績(jī)震驚了市場(chǎng)。公司輕松超過了分析師預(yù)測(cè)的收入164億美元和每股利潤(rùn)2.19美元，最終實(shí)現(xiàn)了169億美元收入和2.38美元每股利潤(rùn)。

Facebook的業(yè)績(jī)也讓公司的股價(jià)在盤后交易中猛漲11%至167.65美元，而日常交易的收盤價(jià)為150.42美元。

首席執(zhí)行官馬克·扎克伯格在收益電話會(huì)議上還宣布了推出新功能的計(jì)劃。扎克伯格表示，公司2018年在安全和保障上投入了大量資金，他們?cè)?019年將繼續(xù)開發(fā)一系列新功能，包括消息平臺(tái)加密、在線購(gòu)物、消息過期、為視頻流媒體服務(wù)Watch的觀看者提供新的好友互動(dòng)方式等。（財(cái)富中文網(wǎng)）

譯者：嚴(yán)匡正

Despite a series of embarrassing scandals and calls for users to defect, Facebook is more popular than ever worldwide.

Facebook said in the end of January that it had 1.52 billion daily active users in the fourth quarter, up 9% from the same period last year.

The news comes after two days of bad press for the company, which was slammed for tracking the phone and web activity of some users through an app that it distributed to iOS users without going through Apple’s App store. Apple responded to the news by revoking Facebook’s developer certificate, which essentially blocks Facebook employees from continuing to collect data from the controversial app as well as use the internal app for testing updates and new features.

The latest embarrassment followed a series of other missteps related to mishandling user data and the spread of fake news that prompted critics to create of the #DeleteFacebook movement.

But despite all of it, Facebook users remained loyal.

“Let the numbers stand for themselves,” Dave Wehner, Facebook’s chief financial officer, said during the fourth-quarter earnings call in the end of January. “We’re growing in all regions.”

The growth was attributed mostly to expansion in India, Indonesia, and the Philippines, where 16 million users were added. Daily active user numbers in the U.S. and Canada grew 1 million after remaining flat over the previous three quarters.

“With these results, Facebook has clearly demonstrated that the challenges of 2018 have not had a lasting impact on its ability to increase … usage,” Debra Aho Williamson, an analyst with eMarketer, wrote in a note following the earnings report.

This may be one of the last times Facebook breaks out numbers for its core service. The company plans to phase out “community-only” metrics and instead report the combined results of its family of apps—Instagram, WhatsApp, and Messenger.

Facebook’s fourth quarter results shocked the market by easily beating analyst predictions of $16.4 billion in revenue and $2.19 per share in profits. The company instead reported $16.9 billion in revenue and a $2.38 per share profit.

The results sent Facebook’s stock soaring more than 11% in after-hour trading to $167.65 from a closing price in regular trading of $150.42.

CEO Mark Zuckerberg also announced plans for new features during the earnings call. The company, which Zuckerberg said spent much of 2018 investing in safety and security measures, will spend 2019 working to develop new features including encryption across messaging platforms, online shopping, the ability for messages to expire, and letting viewer of Watch, the company’s video streaming service, interact with their friends in new ways.